Like other reviewers have said, this is most definitely not a 'sheer' red. I don't believe this is a blue-red. If it were, I most likely could not pull it off. I'm a GGG nc40-42, and the only red lipsticks i have successfully used before have come from mac and nars. more specifically, mac dubonnnet, which is a very warm red. in contrasst, i believe this is a neutral red, with raspberry type undertones...I mean I can see this turning pink on me the second it begins to fade. I don't think I'll use this often, I prefer my mac dubonnet. But I am not too upset about it due to the price. It's definitely a wearable red, but not my fave.A bit too bright for my taste, and not a fan of the scent.

Now here is an inexpensive true sheer cool-toned RED to rave about. I love my Besame, but I get the same feeling when I see the way my lips look when I use the NYC Sheer Red--with my fair skin, blue eyes, and blonde hair--red, but not screaming red-at a fraction of the price. This is *not* a quickly disappearing gloss, either. Keeps the lips hydrated and very pretty.

For the price, it's definitely worth getting anyway. It has very little staying power, but I just love the color! It's a great warm red that isn't too tacky.

It is a tad purple. It is very dark, but still sheer & I plan on using it with my Retro Red to make it darker. continued >>

I generally don't spend a lot of money on red lipsticks because I never use them up, and I find many reds to be so bright, they border on clownish. I found this one at Target for 74 cents and I was very pleased with the color. It's definitely not sheer, and not bright. It is more of a creamy, muted blue-based red; absolutely no orange to this lipstick. It was deeper and more opaque than I thought it would be, but looks great on my cool, very fair complexion.

Not the creamiest consistency, but that being said, it did stay put; I even had a stain left after two cups of coffee, and not really a lot of transfer.

I like the color a lot, but ideally would like it to be a bit redder, rather than rosy. This is definitely not a blue red. Not as sheer as the name would imply, a better name might be "Soft Red", but can be applied lightly or heavily as desired. I'm a redhead with pale, but ruddy skin and freckles, so red is hard for me to find and pull off. I would definitely repurchase this if I needed another red lipstick, long before shelling out more bucks for something high end that I may or may not end up liking just as well.

I don't mind the cheapness of the packaging, but do wish that the product swiveled all the way down into the tube, as it's easily damaged.

Eh. For the price, this is excellent, but I don't think it's especially impressive compared to some of the better lipsticks outside its price range. Smells cheap, but inoffensive. Sort of sweet and fruity. Despite the name, the texture is neither sheer nor opaque. A little oily on, nothing terrible, nothing special. Color is a wine-red, sort of a beginner's red, not a loud, deep, or true red for the red lipstick freaks out there, IMO. I think Sheer Red looks best applied lightly, which creates a soft, stained ruby look. Not at all bad, but overrated. Basically, I think this is an average product that gets a lot of hype because it costs less than a dollar.

Don't even bother reading all of the reviews here, just go and buy this right now. Trust the make up board on this one, it's a must buy. I would have never thought that one of my HGs would end up being a $1.99 NYC lipstick.
It is a nice light sheer red, much like Clinique Angel Red (the idea, not the shade or exact consistency) that a PPP can wear and not look overdone. I wear this so much that I usually have at least two tubes in rotation and I really hope that they never discontinue it. Minus one lippie for the crappy cheapo plastic packaging and cap that sometimes comes loose. Bonus: it smells really nice.

This lipstick is great! I wanted to try out a darker lip color than my usual "everyday" gloss. I would say this color is more berry than red, at least on me, and it's not exactly sheer either, lol. Anyways, on it's own it looks OK, maybe even a bit too harsh...but I put my VS Beauty Rush lipgloss in Piece of Cake over it and it looks so pretty! It lasts awhile and you can't go wrong with 94 cents.

love, love, love!!! and only a dollar at target!!!! i put this on, and it is matte and creamy at the same time. sometimes, i put on some victorias secret beauty rush in oatstanding or caramal apple to add some shine. it works soooo well for ivory skin and just a slight bit of pink blush. looks and wears like a high end product with a dollar pirce tag!!