I don't know why I've never written a review about this product. I love it. I love the coverage, the way it applies (I use my Sonia Kashuk blending sponge), how long it lasts, almost everything else. My ONLY problem with this foundation is the color selection. Ivory is an okay color for me, but it's too pink. Buff is the right undertone, but at least 2 shades too dark. If they had a bigger color selection, I would be a loyal customer for life. Oh, a pump would be nice too, but I'd take a good color over a pump.

Loooove!!! You do not know how long I have been looking for a foundation that is the right color and coverage! I have olive skin and could not find my perfect match to save my life! But I have finally found it! I am 280 Golden Beige. I also have oily/acne prone skin and this foundation gives me the perfect buildable coverage without falling off my face an hour later. If I want a light quick coverage I just use my fingers to apply. For my daily work face I use the E.L.F. flat top powder brush or their stippling brush (its the perfect size for me) to apply and stipple/swirl it on (medium to full coverage).This foundation lasts me all day long! I am up at 4am getting ready for work and my makeup doesnt come off until 9-10pm! I couldnt believe it! If I am having a really oily day I will usually just blot around 4pm.
Ok now the the cons and the reason I had to give it a 4...First of all the packaging looks nice, but functionality wise its crap! It stinks pouring it out and onto something so that I can use my brush. You waste so much product between that and it getting gunked around the rim. I buy a couple bottles and pour it into a pump bottle. But I shouldnt have to do that! The second thing is that I find that I need a good moisturizer or primer on my face to get the best application. It has a tendancy to be a tiny bit sticky as its drying. Sometimes I feel like I need a good powder to set it. Trust me you dont need the powder, I just say that because I personally think it feels better. But if I dont use a powder that feeling goes away within a few minutes. But dont dwell on those 2 cons this product is great!!! Much better than the more expensive department store brands.
UPDATE: MACs Matchmaster has beat my beloved CS. I had to move up to warm golden in CS and the color just was off a bit. But 4.0 in matchmaster is PERFECT. Sorry Revlon I must move on!

I have been using this foundation for about 6 months now, I just finished a bottle. It is definitely one of my favorite foundations. I own some high-end foundations but this will probably have to be my favourite. It stays on all day, has medium to full coverage and it's easy to blend. I have sensitive skin and am prone to breaking out, but this foundation hasn't made me break out at all. What I don't like about this foundation is that it has a pink undertone, and as I have Asian skin it does look a bit pink on me, otherwise it works great. Also, I don't like how there isn't a pump on the product. Sometimes I take out way too much product and end up wasting it.

This foundation is truly full coverage. If you have hyper-pigmentation, look no further. This is your HG. Applied properly, it is truly flawless.

That said, applying it takes some practice. Don't even bother putting it on dry skin. You'll just accentuate your flakes and look like you're wearing too much makeup. The trick is to use the exact right amount and apply it with a stippling brush. If you use too much, it'll be obvious you're wearing foundation. If you use too little, you're kind of screwed because this is not a foundation that you can layer. It just doesn't work. So experiment with it before you plan on wearing it out. Once you get the application down, you will be both ecstatic that you've found your HG foundation and utterly pissed that you've been spending hundreds on department store brands for all these years.

i've tried to like this foundation many times but it dissapoints me everytime. pretty thick and dries very quickly hence ends up patchy on my face, turns orange after a while, accentuates my dry patches, seems to stick to my face too much and it's hard to take off so it's mostly probably the reason why i end up with pimples at the end of the night.

This is a very good foundation if it doesn't break you out.
It applies fairly easily with fingers, not the easiest to apply but pretty good; it has amazing staying power, controls oil fairly well and comes in believable colours.
Has a lovely finish, not too cakey but still very good buildable coverage.
Good value for money, $37 for a decent amount and better quality than many high end foundations.
Packaging is ok but not exciting. I tipped a small amount into a little container and carried in my makeup stash.
Sadly it broke me out every time I used it, so I won't repurchase. Devo :( Thought I had found my HG...the search continues. Sigh.

Well, I read many of the reviews for this product and was torn between buying this or going back to MAC. I had been using Neutrogena skin clearing makeup and it destroyed my face, so I knew I needed change. I decided to buy this in combination/oily and the colorstay powder. After the full first day of wearing it, I can honestly say I am very impressed. Whenever I touched my face, it never felt greasy and none came off onto my hands...that's a first! Mid-day around 2 is when I have a "make-up meltdown" and I am shiny and parts of my face have no makeup and other parts too much, it's a disaster. But nothing today, it stayed in place and I didn't touch up once. For reference, I did use Smashbox Photo Primer Light underneath, and I applied the powder very lightly. I had no trouble with it drying too fast and I applied it with a foundaton brush. The color was a perfect match, even in photos. I have sensitive skin, so I will update this if it freaks and breaks out. But I have my fingers crossed :)

***UPDATE***

This is a bit drying on my skin, which is shocking since I'm so oily most of the time. Anyways, I lightly buff my face at night to get the dry skin off and put on Nivea moisturizer, and it fixed that problem quick. I'm still in love :)

I was looking for an inexpensive liquid foundation that would give me nice coverage since I do have some blemishes. This was on sale at Walgreens so I decided to pick it up. I really like this foundation! It gives you buildable coverage and literally stays on ALL day. I use it with my sonia kashuk blending sponge and it works great and makes my skin look flawless. Overall I would recommend this product if you are looking for an inexpensive liquid foundation.

Two words, CYSTIC ACNE. :|

If you have sensitive skin STAY AWAY. I really wish I would have read these reviews first. This foundation gave me very good coverage for my acne scars, however it broke me out VERY badly. It feels like it's suffocating your skin. This foundation gave me the worst breakouts, and they were HUGE. First, I thought my retin a medication had stopped working. I broke out in areas I never break out...my nose, under my eyebrows, and my cheeks. I continued using it, because I liked the coverage, which only contributed to more breakouts. It's been four days since I stopped using this product, and my skin is clearing up. I repeat if you have sensitive skin, STAY AWAY.