Don't bother trying to find a drugstore dupe for this - just buy it! It's totally worth the extra $$ b/c what you get for that is:
1. better consistency of product. it glides on smooth & doesn't clump up or get gloppy.
2. easy to clean off both the brush and your eyes!
3. LONG lasting!
4. NO transferring or smudging.
I think this is a classic, staple product for anyone who wants to wear eyeliner. As someone who set out to 'master' eyeliner this year, I must say that which product I used made a HUGE difference and the BB eyeliner is practically foolproof, so long as you're relatively steady with a brush. Awesome stuff.

I got my makeup done at the BB counter for a party and the makeup artist used this eyeliner on me. I had to buy 3 things so this is one of the things I picked up. I applied it using the bent eyeliner brush by sonia kashuk and it glided on so easily! I am used to wearing liquid liner, which would always run and can mess up very easy if you don't have a steady hand, but with this liner I was able to swipe in on in a few easy strokes. the formala is nice and creamy and doesn't dry tight or flake. So far I've had it on for 5 hours and it still looks amazing. I'm so glad I picked this up, and be sure to use this with that bent liner brush, you can find it at Target for $5!

Overview:
I have very oily skin, and most eyeliners eventually smear away after a few short hours. This gel liner doesn't disappear quite so quickly, although it does flake a bit and I find some smudging on lower eye area at the end of the day...that could be attributed to my method of application, though. All in all, I like the smoothness and long-lastingness (new fake word?) of this liner, and I'll repurchase.


Color: Black (black ink?)


Texture:
Creamier than the Stila Kitten smudge pot I bought. Goes on fairly smooth with a BB eyeliner brush (if I apply enough on the brush first).


Method of application (in case any success/failure is with how I'm using it...):
The eyeliner brush I bought is flat with a triangular tip...I swipe it a few times in the pot to load it with enough so it doesn't dry too fast when I apply it. I use just the tip to draw in small strokes on my eyelid as close to my lash line as I can. Then I go over the whole thing again with more eyeliner on the flat of the brush for a thicker, more defined line. This method tends to work for me (and I'm clumsy). I try to avoid actually brushing my lashes with the ink, but it probably happens anyway...at least, I'm guessing it's the ink on my lashes that smudges on my lower lid at the end of the day.

Simply the best eyeliner I've found. Easy to apply and lasts forever. Cobalt Ink is a navy blue and I love it with black mascara and blue/gray shadow. My only wish is that this was better suited for travel.......I'd like the brush and gel in one container.

Wonderful eyeliner! In the past I used liquid eyelier exclusivly but it seem like every manufactuer that I once liked changed the felt tip that you used to draw the line. I was always able to draw the best lines but with the new tips I just couldn't do it. I decided to try this eyeliner because I was impressed with the Maybeline eye studio gel eyeliner. After reading all of the glowing reviews on it I HAD to try it. I must say I was impressed, it goes on easy. A lot of women are saying that they have problems with the eyeliner fading through out the day , but I have never had that problem. I purchased the Bobbi Brown ultra fine brush and I get the perfect liner everytime. Kudous, I love this eyeliner.

It really is long-wear. You have about 20 seconds to smudge it, after that, it goes no where -- even in humidity. It's my go-to for everyday now as just about every other eye liner I tried ends up all down my face after a few hours. My fave color is Espresso. Black is too black for day, if you ask me. I have Mahogany also (was a freebie) but that now seems to be discontinued. I don't love or hate the packaging.

Pros: It is really easy to apply, very smooth and it just glides on. The colours are also true to their packaging.

Cons: it smudges and it does not have much staying power.

When I pick a gel eyeliner, I want it to STAY, not smudged (if I want to have smoky eyes, I will go for pencils). I have dry skin but my eyelids tend to get oily. I have tried numerous ways to apply BB's gel eyeliner - with or without primer, trying to keep my eyes half closed for a couple of minutes to make sure that the liners were dried, with or without applying powder eye shadows on top to set the liner, etc. Some works better than the others but none keeps it from smudging. Dryer and cooler weather helps but not to the point that it stays true the whole day.

And when it does not smudge too badly, it does not stay long enough - by mid afternoon the liners would be so faded that I need to reapply.

All in all, I would not purchase it again.

I've been using this product for over a month now and I must say I love it. This is my first gel eyeliner product that I've ever tried as I've been using pencil eyeliner for years. My friend recommended me this brand as she had been using it as well. I got the color Espresso Ink which is a nice black/brown. The staying power of this product is amazing. I have monolids as well as oily eyelids and it stays on all day (with primer of course). There may be some smudging if I have a long long day (10+ hrs) but nothing like the mess pencil eyeliners gave me. It looks like this product will last a long time as not much is needed each time you apply it on. I would buy it again in the future if I run out.

When I first used this I was amazed at how good it was. I have oily eye lids and sensitive skin so nothing has worked before. I either react to the product or it completely melts and smudges within minutes. This gel liner went on so smoothly although I didn't like the brush that goes with it. I use Benefit bent eye liner brush now. It has a more "tacky" texture compared to mac's fluidline which feels more "wet" when applying. Its easy to control and creates a sharp line. However, unlike the mac this pot dries out quickly so its harder to apply and can flake after a while. I dont wear eyeliner everyday so this means its a bit of a waste for me. I'm not sure if I'd buy this again, although it was initially very good and better than mac.

overall this product is pretty good. I have oily lids, and with primer, this gel liner will stay on for at least 6-8 hours. Without the use of eyeshadow primer, depending on how humid it is, it may crease and smudge a little bit, but nothing that can't be fixed. I use this product on a daily basis and I have been using the same pot for at least 6 months, it has not dried up yet and there is still half a pot left. I would def use this over mac fluidline (I own and use both) esp if you have oily lids.