I have bought this mascara over and over again. I do try others, such as Lash Blast, Hypnose, and Bad Gal, but honestly, none of them deliver like this product. I love a soft, feathery look for my lashes and this mascara gives just that, every time. Very buildable, holds a curl beautifully, and absolutely NO spider lashes. My only wish is that it was even blacker, for more definition. I did used to combine this with Define a Lash for that reason and got a great look. Highly, highly recommend!

a great makeup staple for me:)
does wonders for thin lashes and great for spider lashes

Yes I shall ignore the packaging quality just because it's not attractive. It looks cheap tbh, the price reflects the packaging. But don't judge the book by its cover, this mascara is the best! I bought one in soft black and thank God I did, this is my first time ever wearing mascara in day-to-day basis and the mascara really stays all day without over-dramating my face. It gives a nice long lash without clamps. it's waterproof but so easy to remove with cold-pressed coconut cream! :)
I recommend it!

I have been using this mascara for a few weeks now, and as far as drugstore mascaras go, this is my favorite so far. I got attached to dioshow, but I couldn't afford to keep buying that every time i needed mascara so I decided on this because of the positive reviews on this site and others. It really does what it says, it makes your lashes pretty full (not as voluminous as diorshow, but I didn't expect that), but very soft. You aren't left with that crunchy feeling, and this really doesn't clump, it goes on very smooth but is still build-able. I like that I looks pretty natural, but not too natural so it still makes a big difference. Also, the waterproof version of this really stays until you take it off with remover-I've never fried the regular version, so I can't speak to that. I took a nap with this on once and it didn't leave me with raccoon eyes. Also, it is pretty reasonably priced around $7 or $8 so it will be my new go-to drugstore mascara.

I gave it a 4 for packaging because it's kind of boring and plain and could be improved, but I don't expect exciting packaging from a drug store brand.

I actually really like this mascara. It does live up to the name: Full AND Soft. For reference I have short, straight, Asian lashes and I always use a curler and Shiseido primer before applying any kind of mascara.

Pros:
does leave my lashes soft, good natural-looking volume, good length, buildable volume, no flakes, no smudging, creamy texture, very natural and light feeling, great for everyday wear, not clumpy at all, holds a curl fairly well with my Shiseido Nourishing Mascara Base.

Cons:
I wish it gave more "oomph" ...very natural look which is great if that's what you're looking for, and the color isn't has dark as I'd like it to be. My lashes are already black so it's always nice to get that awesome carbon black look.

Overall I really enjoyed this mascara. I'd totally repurchase for everyday, full/fluttery lashes.

I really like this mascara! It holds up to its waterproof claim which is the main reason I bought this. I like it as a daily mascara because it keeps my lashes soft and isn't too dramatic, it looks natural.

I have nothing bad to say about this. Makes my lashes look full n' soft lulz. I usually use this as a base before I use other volumizing mascaras.

Very natural looking
No flaking
Easy to Remove

AHHHH this would be my HG if didn't smudge.
After using it for 2-3 hours, it would smudge! And they say this is waterproof?! I'm become self-conscious about smudging when I wear this. But I can't help wearing it though, it looks so good :(

New favorite mascara, I have a rather unique problem, my eyelashes are as long and thick as I want them to be, but they're invisible, due to the fact that my hair is naturally blonde. I was looking for a mascara that basically just colored my lashes, and this is that. There is no smudging, no settling in fine lines under the eyes, and it's easy to get off with makeup remover. When I feel my lashes, it's as if nothing's there, but I know there obviously is because of the color, which is also excellent. I don't think I will ever buy a different mascara. If you have the problem of horrible blonde lashes like me, but still like to look natural, this mascara will win your heart. :)

Are you all kidding me? Why is this product not working for me? I was like waiting for a miracle to happen. And the tube, my gosh, it seemed like nothing was in there. Are you really serious with all the positive reviews? I want to believe that I got a "defective" product but I know that can't happen. I will return to the store where I bought this. Will go back to Falsies.