I got this as a gift, and I like it. It feels light on my lashes, unlike other ones that drag my curls down or feels like your wearing a lot, you know what I mean? It last all day and looks natural. It doesn't clump up on me.

Surprisingly, I grab this more than any of my high-end ones (Dior, Laura Mercier, etc). Not bad for a drugstore mascara.

Only downside, it's not waterproof. They do made one that's WP, but I haven't tried that one yet.

Also, I'm not noticing any difference on my lashes so I'm not going to say yes, this lengthens my lashes. But will definitely buy again.

I really, really liked this mascara. The wand was long and got into corners and hard to reach places, and the brush did a very nice job of accentuating the curl of my lashes. The colour I got was the blackest black and it wasn't too thin, wasn't too thick and covered my lashes nicely. The reason I didn't love this mascara is because I like to layer my mascara and when I went to do that with this mascara, it made my lashes clump together. Definitely though, one of the nicest drugstore mascaras I have used. Unfortunately I will not be repurchasing this product due to animal testing.

At first I was very optimistic about this product. However, after a 3months of constant use I noticed more & more of my eyelashes were falling out. I didn't notice any length growth which it promised & It didn't necessarily do anything for my lashes either. When I've washed it off I noticed residue (string) from the formula that remained in my eyes.

i have a ton of mascaras, because i love them but im very picky about the ones i buy. me and my best friend have been using this for a few months and we ADORE it. hands down the BEST mascara i've tried. buy it for yourself and you will see!!!!

At first I did really enjoy this product. I loved the wand, it really did separate my lashes and made them look decently long. I really liked the look of the tube of the mascara. It's easy to find in my makeup container due to the yellowish lid and black body. One of the downfalls on this product is the fact that it's not waterproof as of yet. This product does last all day even though it's not waterproof; just make sure to not cry or wipe your eyes during the day and you'll be good to go. The second downfall is after a month of having it and using it on and off, the formula got really dry and every time I would wear it, it would hurt my eyes and make my eyes feel really heavy; so I threw it away. I probably wouldn't bother buying it again just because of the bad experience.

Due to the reviews here I decided to try it over a month ago. I still can't say if my lashes have grown due to it but regarless I like it enough that I bought a back up tube and plan right now to continue to use it. I use it without curling my lashes and it holds the curl, it gives a nice pigment, good lengthen, not much on volume but it still gives some, the formula is a bit wetter than others I have used so it need to let it dry or it might smudge a bit.

I work at home these days so I use this daily to give me just a enough makeup and also due to the hype that it is suppose to help growth the lashes, One of the shining points for me with this mascara is that it can give me just a little, natural look or with more coats you can go all the way to an evening look! I have tried many Rimmel mascara's and many mascara's in general and this one is a keeper for me, for now.

*Edited 12/26/11..Still Loving this mascara & using it as my #1 go to mascara. I have 3 stashed away, if Rimmel ever d/c this, I will lead a protest! ;-) I still need to use another if I want volume, but many times THIS is the only mascara I use!

Normally, I do not like Rimmel products but I tried this. It is FANTASTIC! I do not know if it will actually lengthen my eyelashes since I have only been using it for a week, but as a mascara, it lengthens my lashes beautifully, does not clump, you can build up your lashes with multiple applications, and - it doesn't smear!

If my lashes are longer and stronger after 30 days, that will be a plus, but this is a remarkable mascara for the price!

This is the first time I've tried a Rimmel mascara, and I must say, I am quite impressed. It definitely makes my lashes a lot longer, and also fuller. Even though it is not waterproof, I was pleasantly surprised to find out that it was smudgeproof throughout my 90 minute Bikram's hot yoga!! I have yet to reach the 30 day wear cycle, to see if it actually lengthens the lashes, but it doesn't really matter. I will definitely buy this again. Thumbs up!

If you're looking for volume, look elsewhere, but if you want length, this is it. First thing I noticed was the nice packaging and clean and precise-looking brush, which already impressed me. The actual mascara really lengthens the lashes with barely any clump and zero fallout. Don't know if it will make my lashes grow, but I love it so far.

What a great mascara! I have been using this for about 4 months and this became my HG mascara. It is very lengthening and somewhat buildable and gives a decent amount of volume but the best part of it is that the formula of this mascara is healthy(?). I didn't see a spectacularly noticeable difference in my eyelashes after a month of using this non-stop but I realized my lashes almost never fall! So it is definitely strenghting and I've also noticed a little more numerous lashes! The staying power is also amazing. Even though this isn't waterproof, it doesn't smudge or flake as much as other mascara and it can be easily removed with a simple makeup remover. For a price of 8-10 dollars this is worth every penny :)