At first I did really enjoy this product. I loved the wand, it really did separate my lashes and made them look decently long. I really liked the look of the tube of the mascara. It's easy to find in my makeup container due to the yellowish lid and black body. One of the downfalls on this product is the fact that it's not waterproof as of yet. This product does last all day even though it's not waterproof; just make sure to not cry or wipe your eyes during the day and you'll be good to go. The second downfall is after a month of having it and using it on and off, the formula got really dry and every time I would wear it, it would hurt my eyes and make my eyes feel really heavy; so I threw it away. I probably wouldn't bother buying it again just because of the bad experience.

Due to the reviews here I decided to try it over a month ago. I still can't say if my lashes have grown due to it but regarless I like it enough that I bought a back up tube and plan right now to continue to use it. I use it without curling my lashes and it holds the curl, it gives a nice pigment, good lengthen, not much on volume but it still gives some, the formula is a bit wetter than others I have used so it need to let it dry or it might smudge a bit.

I work at home these days so I use this daily to give me just a enough makeup and also due to the hype that it is suppose to help growth the lashes, One of the shining points for me with this mascara is that it can give me just a little, natural look or with more coats you can go all the way to an evening look! I have tried many Rimmel mascara's and many mascara's in general and this one is a keeper for me, for now.

*Edited 12/26/11..Still Loving this mascara & using it as my #1 go to mascara. I have 3 stashed away, if Rimmel ever d/c this, I will lead a protest! ;-) I still need to use another if I want volume, but many times THIS is the only mascara I use! continued >>

Normally, I do not like Rimmel products but I tried this. It is FANTASTIC! I do not know if it will actually lengthen my eyelashes since I have only been using it for a week, but as a mascara, it lengthens my lashes beautifully, does not clump, you can build up your lashes with multiple applications, and - it doesn't smear!

If my lashes are longer and stronger after 30 days, that will be a plus, but this is a remarkable mascara for the price!

This is the first time I've tried a Rimmel mascara, and I must say, I am quite impressed. It definitely makes my lashes a lot longer, and also fuller. Even though it is not waterproof, I was pleasantly surprised to find out that it was smudgeproof throughout my 90 minute Bikram's hot yoga!! I have yet to reach the 30 day wear cycle, to see if it actually lengthens the lashes, but it doesn't really matter. I will definitely buy this again. Thumbs up!

If you're looking for volume, look elsewhere, but if you want length, this is it. First thing I noticed was the nice packaging and clean and precise-looking brush, which already impressed me. The actual mascara really lengthens the lashes with barely any clump and zero fallout. Don't know if it will make my lashes grow, but I love it so far.

What a great mascara! I have been using this for about 4 months and this became my HG mascara. It is very lengthening and somewhat buildable and gives a decent amount of volume but the best part of it is that the formula of this mascara is healthy(?). I didn't see a spectacularly noticeable difference in my eyelashes after a month of using this non-stop but I realized my lashes almost never fall! So it is definitely strenghting and I've also noticed a little more numerous lashes! The staying power is also amazing. Even though this isn't waterproof, it doesn't smudge or flake as much as other mascara and it can be easily removed with a simple makeup remover. For a price of 8-10 dollars this is worth every penny :)

I use this mascara mostly everyday. It never clumps on me and each lash is left coated. I have no idea if it actually made my lashes longer, but they sure looked like they were. My only complaint is that it takes a long time to dry and sometimes smudges on my lid.

This mascara is amazing at lengthening, one of the most lengthening mascaras I tried, more than double my natural lash length. I have normal length lashes not really short but not long either. I like the wand too, its easy to get into the inner conners with. The growing lash complex actually worked for me, I saw some growth in my natural lashes which suprised me.
The problem I have with it is that it is a wet mas.cara and can be really clumpy. Its a bit inconsistent, somedays my lashes look amazing and I feel like I have my HG mascara and sometimes they are just clumpy and sticky. It doesnt curl at all, but it doesnt claim too so just use an eyelash curler and your good to go. It can be a bit flaky too.
I will be repurchasing this for days that I wear only mascara and maybe some eyeliner because it really defines your eyes but in my opinion it kind of gets in the way of my eyeshadow being so bold.

I LOVELOVELOVE this mascara! It's my HG mascara! I have it in the darkest black and I love it. I can make my eyelashes very natural with this mascara for everyday look, or have a lot of length and defintion for a night out. It makes my lashes super long. I had it for more than a month, and I can say that it did actually improve my lashes a bit. My eyelashes are fuller and longer. The only thing that sucks about this product is that it tests on animals, and now that I've gone 100% cruelty free.. I have to find a new mascara that can live up to this one. ):

This mascara wasn't the worst but it failed to impress me. It does the job but oyu have to apply a million coats. I'm not impressed with it - longer lashes after 30 days? No, not by a long shot. Mediocre lashes after 30 days is more accurate. I had high hopes but this just ended up being "OK". I won't buy this again - I will try another one of their mascaras.