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Eye Primer - Urban Decay - Eyeshadow Primer Potion - Sin

rated 3.8(420 reviews)

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rated 3 of 5 top reviewer on 9/7/2011 1:34:00 PM More reviews by izzybella

Age: 25-29 Skin: Combination, Fair-Medium, Warm Hair: Black, Wavy, Fine Eyes: Brown

I prefer the original Primer Potion to this one. Sin is a little greasy looking and too shimmery for my taste. Kind of reminds me of MAC Stilife paint, or LM metallic eye colour in platinum, but sheerer.

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rated 5 of 5 top reviewer on 9/4/2011 2:12:00 PM More reviews by Vittoriak

Age: 19-24 Skin: Combination, Fair-Medium, Cool Hair: Black, Straight, Medium Eyes: Brown

I don't really like the Original Primer Potion. But I really love this one! It acts as the perfect primer when you want some shimmers on your eyes. I don't even need another primer underneath despite it is coloured and its staying power is even better than the original one.

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rated 5 of 5 on 8/27/2011 10:55:00 PM More reviews by ShimmerySarah

Age: 25-29 Skin: Normal, Other, Not Sure Hair: Blond, Other, Other Eyes: Blue

UDPP is the gold standard when it comes to primers, and it does the job well...but there are a lot of competitors now that are just as good at keeping my eyeshadow creaseless. ELF, Palladio, NYX and Ruby Kisses all have excellent primers at just a fraction of the price, without the goofy tube!
The Sin color is nice, but not nice enough for me to justify spending $18 - I'll stick to the cheaper brands in the future and save my money for more glitter :)

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rated 5 of 5 on 8/27/2011 2:21:00 AM More reviews by LaBellaLisa

Age: 30-35 Skin: Dry, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Brown

I think I love this more than the original. I am in love with the color of this primer... it is beautiful... my go to when I don't want to fuss with multiple brushes and shadows. Perfect champagne/shimmery taupe color. As with the original formula, this wears like iron on my lids. Will repurchase for sure, and happy to see UD has wised up and ditched the old cute but crappy genie bottle tube!

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rated 5 of 5 on 8/23/2011 9:42:00 PM More reviews by NearPerfect9

Age: 25-29 Skin: Sensitive, Fair-Medium, Cool Hair: Blond, Curly, Fine Eyes: Hazel

This is my HG e/s primer. I specifically like the UDPP in Sin. I have the original but I feel this somehow works better. I also love the pigmentation/shimmer because I have thin skin on my eyelids. With the original UDPP, if I applied a sheer e/s, my veins would show through. With this, it functions as both a concealer for my thin skin and a primer. As far as the shimmer goes, it's a really subtle effect. It's not chunky teenybopper glitter or anything like that. If I apply a matte e/s over this, it looks matte or very close to it.

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rated 3 of 5 on 8/19/2011 2:49:00 AM More reviews by ashsaves1005

Age: 19-24 Skin: Combination, Fair, Not Sure Hair: Blond, Wavy, Fine Eyes: Blue

I really love the color of this. As a primer, it's not amazing. But there's less fall out and creasing compared to if you didn't wear any primer. I don't like the packaging. The bottom of my bottle formed a small crack and it was seeping through whenever I pushed the applicator back the bottle. I still have quite a bit left, but I can imagine how difficult it will be to get all of the product out of the bottle.

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rated 3 of 5 on 8/19/2011 12:21:00 AM More reviews by lovett21

Age: 19-24 Skin: Dry, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Green

Sin is a lovely color, but it aways creases on me! My lids are not even that oily, but nothing seems to stay put when I use this. I love the original formula and Too Faced Shadow Insurance, so I will stick with those. I will probably purchase the powder color of sin though, because it is beautiful!

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rated 1 of 5 top reviewer on 8/9/2011 7:07:00 PM More reviews by JaneWayne

Age: 36-43 Skin: Sensitive, Fair-Medium, Neutral Hair: Blond, Curly, Fine Eyes: Green

I am a long time fan of the original Primer Potion...DEVOTED to it. I picked this up to shake things up, and trusted that it would do the same job as the regular PP. Oh, no,no,no, How about one eye was completely nekkid...the other in stripes. Hot. I have the oiliest lids on the planet (My lids can eat through Liquid Longlast in MINUTES without primer) and this does not hold up. Kudos to improving the packing and offering different shades, but I will stick to the original.

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rated 5 of 5 on 7/26/2011 1:25:00 PM More reviews by makeupwoot

Age: 25-29 Skin: Oily, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Hazel

FINALLY! Urban Decay listened to the customers who abhored the old potion bottles that their primers were packaged in and tossed them out in favor of a convenient new squeeze tube! I probably sent at least a dozen emails to the company and gave up on UDPP about two years ago when I cut myself de-potting a primer and moved on to L'Oreal De-Crease, and eventually LORAC Behind the Scenes Primer.

While the LORAC primer is still my ultimate favorite, I absolutely adore the UDPP in the color "Sin." Not only does it keep your shadows from creasing, it is perfect for giving your shimmery eyeshadows an extra pop from the shimmery base of the primer. Also, the pretty, neutral shimmer works well as an eyeshadow by itself. I learned this when I put it on to do my eyes then realized that my clock was wrong and I was running late. I just let it dry, swiped on some MAC Fluidline and Mascara and went to the office where I actually had a co-worker compliment me on the look.

Pros vs. Cons


1. Easy to use squeeze tube that you never have to de-pot (unless you want to for some inexplicable reason).

2. Champagne shimmer base makes shimmery eyeshadows pop.


1. You'll need to have a very light hand since the color can be easy to overdo, depending on how dark of the base you want to build up. I prefer to put a tiny dot of it on a taklon brush and apply it over my lid and brow bone evenly.

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rated 3 of 5 on 6/18/2011 10:30:00 AM More reviews by dwalls

Age: 19-24 Skin: Oily, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Hazel

If you're thinking of getting this instead of the original UDPP, don't! Sin is a lovely color and it looks great when you swatch it, but when applied to my eyes I find it has a sticky texture and doesn't blend well. It's a hassle to apply-- sometimes you get too much with the applicator, other times not enough. On top of that, this primer will make ANY eyeshadow appear shimmery and won't make your colors "pop". It didn't crease that much on me, though.

Suggestions: Benefit's Birthday Suit is AMAZING and practically the same color. NYX jumbo eye pencils are also a cheaper alternative

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