I just purchased the large powder brush, and the new flat top blush brush from the black handle ergonomic line, and i am in love! I did the initial wash and not one hair fell out. The softness of the bristles are definitely comparable to any high end brand. I've also been using the small e/s brush, the angle brush, and the smudge brush every day since Christmas and haven't had a problem yet. I reach for these brushes just as often as i reach for my M.A.C. brushes. The smudge brush is great for getting the inner eye area. I use the small shadow brush to sweep on color, or apply pigments. And I use the angle brush for lining my eye with shadow. I am in love with the softness, and you can't beat the price for what you're getting. I don't recommend the cheaper white handled brushes though. I only had a couple e/s ones and they fell apart after a couple of washes. And i only wash my brushes once a week, so.

To be clear I'm reviewing the bargain version with the white handle that retails for around $12, NOT the sexy hour-glass figure black handled version that will bust you around $25. To me the 2 looked similar enough bristle-wise that I didn't think the sexy handle was worth an additional $15. Now I'm wondering if there was more than met the eye. . .
To it's credit, the head of the brush is just the right size, bristles are a good density, it is real hair, soft, and applies powder evenly and well. In fact this would be a great brush were it not for the fact that it sheds like a mofo. I had to painstakingly pick the hairs off my face and was discovering (to my horror) black, wiry, pube-esque brush hairs hours later--hiding in my hairline, my eyebrows, underneath my chin. Not cool. Maybe it's because I washed this before my first use? Either way--this could be a deal-breaker. If the shedding ever dies down I'll come back and bump up some lippies. Right now though, this is a clunker. I hate to admit it, but sometimes you get what you pay for.

So soft!
I bought this brush based on the reviews here.
I canīt believe I was suffering with the BE kabuki (awful brush).
This is a incredible and inexpensive brush. Doesnīt shed and applies my NARS loose powder beautifully.

Love it!
I have the powder brush with the short, chunky, blue metallic handle (also $11 like the black/white long-handled one). I like the short handle because it fits in a small make-up bag or purse and it's easier to use. The metal handle makes it slightly heavier, so it feels like "high quality."
The brush is very soft and picks up powder really well, distributing it evenly on my face. There has also been minimal shedding so far, compared to any other make-up brush I have owned. I also have a Sonia Kashuk eyeshadow brush and based on these two purchases I would definitely buy more from this line - they are good quality for a low price!

This brush picks up the perfect amount of powder and is super soft. I bought it from Target for around $12 and it was definetly worth it.

I'm in love. I had heard great things about this brush in plenty of magazines but was always a bit jaded seeing that most items "featured" in magazines are paid for. I tossed my Bourgese powder brush after i was fed up with stray hairs left all over my face when powdering. I had ordered the DiorShow powder brush on eluxury the same week (because i had a store credit) and I returned it the next day because it was small compared to others and not as soft. I bought the MAC #150 because all my friends use it and rave about it. It's a great brush but i still had this funny feeling especially since its about $50...my boyfriend and i were running errands a couple days later and i saw this Sonia Kashuk brush at Target and remembered all the great stuff i read in magazines... i was a bit discouraged that it was $20 because well.. i was at Target and it seemed expensive for Target... then i thought logically about how i have a $50 mac brush at home so i bought it on a whim. That's when i fell in love. I couldn't believe how soft and full it is!! I had my boyfriend close his eyes and i brushed it against his arm - doing the same with the MAC brush. He thought the softer one was the MAC brush but it was the Sonia Kashuk brush!! I returned the mac brush that evening. I've been using it for about 3 months and haven't had any problems with stray hairs left on my face. It's still pretty, full and soft and puts powder/brush/bronzer on my face perfectly! The handle is sturdy and easy to hold and I can't stop mentioning how soft and full it is. Worth every penny and then some. I would have gladly forked over $50 for it but thankfully it's only $20!!

I have the black handle powder brush. What else can be said?? Soft? Check. Easy to use? Check. Picks up a nice amount of powder? Check. Love it, I had been using the BE brush that comes with a kit, but have switched over to this brush. Will buy again if ever I need to.

I do like this brush a LOT. In fact, I bought it based on MUA reviews! When I first bought it, I had gone straight to rehearsal for a play I was in, and had my brush with me. I went around bragging and tickling my friend's arms with it (That isn't considered weird in the theater community), and they all complimented how soft it was! Since then I've used it plenty, and have had little problem with brushes falling out. Only a few little bits here and there, but no problem. I love this brush's softness and even application, as well as it's cute contoured handle. I definitely recommend it.

This is a pretty good brush. I bought it to apply my powder foundation. It does a good job of applying an even application of powder on my face. The hairs on the brush are dense, and I haven't experienced much shedding (even when washing it). Its probably my favorite powder brush I have.

Bought about 5 brushes including the powder brush from target. They are pretty quality brushes for what you are paying for them - however - after washing them about 10 times- the bristles are starting to come out when I use them. Cant say I would buy these again - but for someone who wants a semi-quality brush for not a lot of money - this is a good buy.