I think this eyelid primer is very comparable to the Urban Decay primer potion. It's not watery in consistency. It's actually quite thicker than most eye primers. It does have a very sheer coverage on the eyelid - it covered up the small veins that poke through on my eyelids. There is no weird smell to the product either. This product can be seen at Walgreens, CVS, and Walmart. I haven't really seen it anywhere else, but Walgreens and CVS tend to have a lot of sales with Wet n Wild products so check there first!!! Overall though, it's a very good product. My ELF eyelid primer is probably my go-to drugstore eyelid primer, but this one is a runner up!!!! If you are looking for a HOLY GRAIL primer, check out Smashbox photo finish eye primer. It's about $20 at sephora but it's worth every penny!!!
I like this but it is very different from other primers. As the previous reviewer said, it is more sticky (rather than silicone-y) and it is a bit harder to blend two different colors but the color payoff (brighter) and long wear is absolutely worth it. Not to mention the price! Can't beat it and it gets even cheaper if you find it on sale or have a coupon!
I also tried the shimmer limited edition version and it made my eyelids look like disco balls. Not good, stick with the original!
I am somewhat new to eyeshadow primers but I've tried many over the past 18 months or so. The primer I've used the most is one from Hard Candy that came in a set. This primer is different in that it leaves the surface of the eyelid more matte than the others I have tried. Rather than smoothing out the surface, it leaves it a little tacky and ready to "grab" the eye color when you apply it. As stated by other reviewers, be careful to only use a tiny drop--I apply it with my pinky--or you will have too much product on your eyelid. If you only use eyeshadow on your lid, do not put it all over as this primer leaves a little grey cast to the skin. I don't personally like the color it leaves if I am not going to cover it with shadow. I have found my eye products all last longer when I use this primer. The tube is quite large and a good value for the price. I actually bought this for $2 on sale at Walgreens which I consider a steal for this quality. Used properly, this should last me until after New Year's or longer. I find Wet 'n' Wild to be one of the best drugstore brands when you compare the value with price. This is a winner!
This is the best primer I have ever come across. I even did a side by side comparison of it and the urban decay primer and they performed the exact same. My only note is that if you apply to much of this stuff it can become extremely difficult because it acts like glue, but if you just use a little bit, it is perfect.
My reviews tend to be long, so I'll try to keep this short and sweet. For longevity, I would give this a 4.5. It doesn't make my liner or shadow last quite as long as UDPP. I am impressed with it because it is the first drugstore primer I've used that can make my eye makeup last throughout a long shift. For vibrancy, bleh ... maybe a 2. It definitely adds a tiny bit of oomph to my Inglot shadows, but my brows (I use MUFE Aqua Brow) look rather dull. IMO, UDPP blows this out of the water in those regards. I wouldn't buy this again unless if I needed primer in a pinch.
NC25 Chinese, oily monolids, double whammy.
Great eyeshadow primer, texture btwn TFSI regular and glue. The drier texture hasn't turned my lids crepey (which UDPP does). If so, I would revert back to NYX HD wand style and my ultimate favorite is the MUFE Eye Prime ($$$). Currently I rotate btwn WnW and MUFE, depending on humidity and need.
Update 10/10/13: Major creasing by lunch with some unloved MAC Satin Taupe & Trax. So then I used my beloved MUFE and for next two days, also got major creasing. Tried Guerlain over the MUFE w/ little to no creasing by end of work day. Turns out e/s brands are part of the crease factor... so now I will have to test out the Milani on my remaining e/s... Guerlain, UD, TF and Inglot...
LOOOOOOVE THIS STUFF!!! First of all, it is dirt cheap! I was thinking about buying Urban Decay Primer potion before I bought this, but times are tough and I usually turn to the drugstore for eye products. Eye shadow primer is must for me because I have thick, oily, hooded eyelids which calls for lots of eyeshadow creasing and eyeliner smudging. I had been using Palladio Herbal Primer before and a i love that primer too. I head that it is a dupe for UDPP but i can't vouch for that since i never tried UDPP. But I can compare WW to Palladio. They work the same way. I get no creasing, and no smudging. I also use it before doing my brows. The skin under my eyebrow hairs is oily too, lucky me. Using this primer helps keep the oil at bay and the makeup lasts all day. I also love the squeeze tube, it is much more sanitary.
Updated review 12/28/13:
After using this for almost three months I found that it leaves a white residue on my skin just outside of my eye area, even though I'm careful applying it, it still seems to migrate there. I don't recall it happening when I first got it. So now I am using the LORAC primer that came with my pro pallet and that works great. After that runs out Im looking forward to trying the urban decay antiaging primer potion that I've got a mini tube of. It's a shame about the WnW primer, because it was such a good value at only five dollars but I can't deal with the residue on my face so I'm moving on...
Original review 9/29/13:
Bought the regular version of this (for my primas) based on good reviews and board talk and was not disappointed! I have lids that tend to get oily and without any kind of primer my eyeshadow will crease and start to wear off by early afternoon. On me this worked as good as or even better than UDPP, TFSI and Tarte 12hr eye primer, all of which I have used several tubes of in the past. Ive also tried a sample of the NARS primer which on me worked about the same as the others but was more expensive so I didn't repurchase it. Back to this WnW primer- I checked it periodically on the first day, and at the 12 hr mark both lids looked perfect, at about 16 hours, right before bed, one lid still looked perfect and the other one had started to wear off in the crease. I attributed the difference to using a little more primer on the "perfect" eye. Im very pleased with this, its a great bargain at only $5, and I will probably pick up a back up of this soon in case it becomes hard to find.
Overall, this is a very good shadow primer for the money. I purchased it for less than $3 US dollars. It comes in a nice little black tube. It's easy to squeeze out a tiny amount that you need for your lids.
A tiny little bit will keep your eyeshadow in place most of the day. I took off 1 lippy because I had some creasing by the late evening (but that's a huge improvement for my oily lids without primer).
NOTE: The primer color that I got is called "A little party". It is a very light FROSTY pink. I like to wear it alone because it brightens my eyes. But the amount of frost in this is slightly aging. Just wanted you all to be aware of the frost before you buy :)
I picked this up at Walgreens and man, do I love it. I've used UDPP and ELF but this little $4.99 gem is my favorite. I used it underneath Fyrinnae's Pixie Epoxy with no problems at all. No caking, no balling up, etc. I then used some gold ELF pigment and some MAC's Carbon and my eye makeup didn't budge all day! Just so everyone knows though, there's a shimmer version of this primer available as well. I plan to try that as well. I hope WnW keeps this stuff around for a long time!