I love this mascara!! My mom had it first a long time ago and I borrowed it and have basically used it everyday, ever since. I've heard that some people have issues with the shape of the brush but I don't have a problem with it. My lashes aren't really an issue for me either though. they don't require curling and are average density and length. I think the product does do what it says: One coat, Triple affect. When I'm really in a rush getting ready, I can get away with doing one coat on each eye and it looks great. The formula is thicker and drier and very pigmented so it really adds a lot of thickness and volume very quickly. I like my lashes to be very dramatic so I usually do 2-3 coats, especially for evening wear. During my work day, I do get some smudging under my eyes, but I'm starting to think that that is unavoidable no matter what I use bc I've tried other mascaras and waterproof formulas and nothing has helped. (I'm a hairdresser and I'm shampooing and blow drying hair all day and the steam and heat seem to melt whatever I use! I never had an issue with this until I started doing hair.) I love Almay because I have sensitive skin and allergies to certain ingredients in beauty products and I know that they are an affordable, high quality product and this mascara doesn't disappoint!

I have tried sooo many diffrent Mascaras from high end to drug store, When i found it i thought i would give it a try because i have tried nothing from Almay. I was super shoked wheni i found out how well it really combed through your lashes, LOVE IT!!!

I love this mascara! I wear contacts and this hypoallergenic formula is sensitive to my eyes and doesn't flake off into my contacts mid-day. I own this mascara in EVERY color. lol. I have ventured into trying other mascaras, cheap and expensive, and I always come back to this one. It makes my lashes long, full, and dark. It does dry out in the tube quicker than other mascaras, but honestly, mascara should be replaced monthly anyway to keep bacteria growth down.
Cons- doesn't come off easily (nice raccoon eyes after a shower)
Pros- nourishes my lashes and makes them look healthy and bold

This is the absolute go to mascara if you have sensitive eyes, wear contacts or both! I struggled for years to find a mascara which wasn't irritating and contact lens safe yet still gave volume and length. This mascara does it all!! Its gentle, removes very easily and can be layered easily to build from a natural to a more dramatic look. When I wear it I often have people ask me if I'm wearing false lashes!

The mascara has worked well on my lashes. It is definitely not "one coat" you do need to build it up. But it provides nice volume and doesn't clump. I haven't noticed any flaking either. I feel like the tube does begin to dry out a bit quicker than other mascaras that I use.

I was always curious about Almay, you never hear or see much about them.
I'm really glad I purchase this mascara, the brush is a bit odd and reminds me of a toothbrush. It has slightly stubby bristles on one side and the other side has slightly longer bristles. The formula is creamy and drier than traditional mascaras such as loreal voluminous which allows it to hold a curl effectively. This is fanstastic for people who need a a fair amount of volume and length and can hold a curl. I used to use ONLY waterproof mascaras because of the waxy formula was the only thing I could find that would keep my curl from dropping, however I noticed my lashes were starting to fall out. I have average, sparse and thin eyelashes and this mascara will be my go-to for a VERY long time.

A few years ago, I had a horrible ocular rosacea flare-up, where I looked like quasimodo for about a month. Once it was cleared up, I started wearing mascara again, and this was my first try back. I picked almay because of the hypo-allergenic properties. The brush was a bit fussy, but I got the hang out of it after a few tries. This is definitely not a "one coat" mascara, as I had to apply multiple coats to get the desired volume effect (my eyelashes are on the puny side).

However, if you are in need of a mascara for very sensitive eyes, this one will work. I used it for about two years to be safe, then moved on to other brands I prefer.

This mascara is okay. The brush has a short bristle side and a long side, it takes a bit of a learning curve to figure out how to apply it without it appearing clumpy. It is a wet formula, I have noticed that throughout the day this mascara can smudge onto my upper brow (I have long lashes that touch the top of my eyelid) which is annoying.

I like that this mascara is safe to use while wearing contacts, and that it does make my lashes appear long. I think it's got a good formula but the brush is just really unwieldy and the mascara doesn't have fantastic staying power.

I have Asian lashes and they are quite thin and sparse so I'm looking for lots of volume in a mascara.My lashes dont end up looking like spider legs after a few coats of this, and it builds quite well. The black is probably not the blackest black mascara I've seen but it does somwehat makes my lashes look full, separates my lashes well.The formula is quite dry for my liking but I guess the dry formula makes it easy to build without being clumpy... I have not experienced any flakes and it stays on pretty well through out the day, but it doesnt hold my curls quite well however and the dry texture actually makes my lashes feel slightly brittle. I like the wand as it is actually quite small, its easy to apply and gets to the corner lashes well without smudging. Removal is also a breeze I have not lost any lashes while removing this. All in all. a decent mascara but I have seen better ones...

Got this on clearance at my grocery store. Love it. Works even better then the other One Coat mascara that i was using. Makes my lashes long without making them all stiff and gooky looking. Would repurchase.