I've been using this for about 3 weeks, once a day before bedtime, and already I see fuller and longer lashes. This is a white-ish gel that you apply with a nylon mascara brush, and the brush tends to scratch my eyes. I prefer Loreal's smooth plastic brush on their lash growth serum, but heck, this works too. I picked this up at Rite Aid because it was on sale for only $1.04 and I had rewards to burn so it was essentially free. This has no scent and the formula itself does not sting my eyes or irritate them in any way. Also I notice less residue on my lashes compared to Loreal's serum, but it doesn't work as dramatically as that one. Still, this is a good product, especially even at full price it's less than have the cost.

regarding the odor: mine does not smell bad at all, and I have a pretty good nose. I almost didn't buy this because several other reviewers said theirs smelled awful. here is my guess: maybe it smells if it's too old, or they got a bad batch. in Amazon, you can do keyword searches within their reviews. I noticed that the only reviewers that said theirs smelled all came from one particular seller (which was not fulfilled by Amazon). Unfortunately, not all third party sellers on Amazon are good. for the record, when I purchased mine from amazon, I chose the option where I could buy 2 tubes, and it said "sold by NG Inc, fulfilled by Amazon." so I'm happy with them.


I love the packaging. so many serums come with a stupid useless little eyeliner type brush. this one has a spoolie brush that's just right. the product does a good job making my brows look tamed but not too wet and it does not look shiny or flake off when dry (which is what Rimmel's lash serum did).


I'm hoping it will make my sparse brows thicker. I've only had this for a few days, so I will update my review when I've been using this long enough to see results. (sorry I reviewed this too early, but I wanted to tell people my theory about the smell!)

Along with dying my eyelashes with Roux black every few weeks, I have incorperated this gel into my night time beauty care routine. I picked up 2 at rite aid for 8$, so that's cheap. It's a milky clear and I brush on my upper and lower lashes.

The results are pretty good, I have a bit of lengthening, the inside lashes are just about to touch my brows. My lashes also seem seperated better and healthy looking. I wipe some on my brows too. In the morning though I wash and rinse real good becuase I don't want to get any flakes built up from using this.

So I will update in @ month to see if any more progress is gained. I don't use mascara daily because I am afraid to loose lashes, if I do just a few times a week.

Update- Flaky- can't use daily

This stuff worked for me, however, I have to keep on using it for my lashes to stay long. Since using it, my boyfriend and a friend have asked if I'm wearing false lashes, while I only had on mascara (I usu wear Maybelline full n soft or Covergirl Lash Blast, or both, def making my lashes look more like falsies) :) I am Asian, so this product making me look like I have on falsies is a miracle. This stuff is cheap and works well, so I keep repurchasing. Be careful not to get it in your eyes, it does sting. I only use it at night before going to bed, I'm sure it'd work better if I used it more often. I do not use it under mascara b/c for me, it makes my lashes limp and they won't keep a curl with this under mascara. I have also used this on my eyebrows and it doesn't seem to make much of a difference.

I love this product!!! ^^ I've been waiting forever to write a good review in case anything happened and thankfully, nothing much did. I got a 3-for-one deal on Amazon.com so the price was great. I read great reviews of this, and it seems that, like any other product, it works well for some people and not as well for others. I think, that in general, it works better for Asians because we have really short lashes (usually), so thi is like my miracle product!! I've always had short lashes and I searched forever for something that would make my lashed grow longer. Eventually I found this product and I ordered it about two months ago. Since then, I've been using it (not every night, though, because I'm too exhausted some nights to put anything more on my face than my retainers). I applied the formula thickly to the base of my eyelashes and then went to bed. One of the first nights I tried this, the product dropped into my eye (because I put on too much and I was crying). When it gets in your eye, it feels like glue and it CAN sting sometimes. Another thing that you should be cautious with is the brush. It's a pretty big brush, so just apply this with a mirror or you'll probably poke yourself in the eye, like I did the first few times. Minor pains aside, this product really helped my lashes grow so much, even in the first week or two! Now,my eyelashes are as long as they used to be when I used 3 coats of mascara! And, of course, since they're my own lashes, they look much more natural. :)
Another thing you need to know is that it inevitably will drip in your eye at night. You should make sure to wash out the formula (water is sufficient) in the morning because it dries and it's probably not great to leave anything on for too long. I always check for white gooey stuff in my eye in the morning after using this because I don't want to leave them in my eye, as I will inevitably get an infection that way. So I lift up my lower and upper eyelids and check for any remains.
I don't mean to scare anyone out of buying this product, but like with any other product, you should be conscious of your health and be careful. It really is a great product if it works for you and I mentioned all the above because I feel like it's important to mention everything. (I'm makeup-accident prone, and the first time I put on eyeliner, I got gobs of it in my eye. The same thing happened with mascara). So maybe I'm atypical in terms of incidence rate, but read other reviews and decide whether you want to buy this product or not. For me, this was a fantastic product once I learned how to use it better. XD
Edit: You have to continue using this in order to maintain long lashes, sadly. Still, worth the trouble! :)

I purchased this after reading the reviews here. It was so cheap ($8), I thought even if its a gimmick, for that price it was worth it to try. I personally noticed a difference in my lashes after using it the first night. As long as I use it I can see a difference. If I use it both at night and the in the morning before mascara, my lashes look better than if I only use at night. I also changed mascara after I started using this because a co-worker recommended a mascara and that also made a difference. So using the serum alone will add some benefit but will not make up for a mascara that doesn't do anything for your lashes. I also forgot to mention that I have noticed no matter what kind of mascara i use, my lashes had a little added curl they did not have before. For someone who does not want the side effects of prescription or other harsh eyelash enhancers, I would give this a try first. As an added note, my lashes have gotten some sparse and straighter since I have gotten older and this is the first time I have been happy with my lashes and actually felt they looked "pretty" since I noticed them declining. If I have forgot to mention something that you wanted to know please feel free to email me here.

This conditioning gel "physically" builds the lashes. I noticed it built up on my lashes after a few days of using it and started to flake off, as in white flakes between the lashes. I actually had to use a dry mascara wand to brush off the flakes. I don't wash my face with water, so that could contribute to this problem. I did feel my lashes were fuller and more conditioned while using it. However, I much prefer Mavala DoubleLash because it doesn't flake off and has the same benefits. Still, Ardell is much, much cheaper and might work for you if you use water to wash it off, or an eye makeup remover.

Ive been using this on my brows for several months now. It helps keep them healthy and full looking. It also helps hold them in place. It dries pretty quickly and is unscented. I do think it helps stimulate growth and definitely conditions well. I think it's a fab product and is priced perfectly.

I was really sceptical about this product, i never really believed that a product can actually promote hair growth and for the price i paid for this i really wasnt sure. I bought it off amazon for like 4$ so i really had nothing to lose so i gave it a try. All i can say is that this product really works! I saw results the first night! I use it on my lashes and brows. The process is slower for my brows but for my lashes wow! I have decent long lashes but with the ardell gel my lashes look much fuller, applying mascara is so easy now. I definitely recommend this product, i mean for the price its worth the try!

First off: This is product that pushed me from appreciation to straight up gratitude towards this site. You guys have helped me find the products to make me look and feel more beautiful than ever before.


The actual product: It works great for me. My brows are filling in, my lashes are noticeably longer, and when I wear it under my mascara as a base, it honest to God looks like I'm wearing false lashes, that is the awesome effect I get (my Mascara is Cover Girl eyelights).


And the most astounding bonus is that my eyelashes seem to have started growing into a perfect arch: When I wake up first thing in the morning all groggy and my hair a mess, my eyelashes look like a professional went at them with an eyelash curler. It's amazing.


My method of appliance is as follows: I use it as a base for my mascara, applying it as I apply the regular mascara. I then style my brows with it, it's great for this. After I wash off my makeup at night, I apply it again to both brows and eyelashes, this time going a bit heavier on the lashes. I then gently wipe off any excess by just putting my finger up to my eye and blinking a couple of times - otherwise it gets in my contact lenses.

And voila! Doe-eyes 24/7!

So yeah. I don't know if it'll do the same for others, but it's my little darling, and I keep well stocked up on it.