This foundation covers everything. I don't have particularly bad skin but this makes my skin even toned and flawless. It's also not bad value for money as you only need a pea sized amount to cover your face and so it will last a very long time. It blends beautifully, stays on all day on my skin and doesn't look cakey or too heavy, which is unusual for such a full coverage foundation.
The only thing I would say which may be considered a downside is, for me personally, it's not something I could just slap on and be out of the door in a few seconds. I feel like it takes time to make it look perfect, but for me, that isn't an issue as I'd happily spend an extra minute or so to be able to wear it as I love it so much.

Holy Grail. Hands down best foundation. Period. I have dehydrated skin (different than dry) and mild rosacea. Fantastic in every way. Hassle free. I cannot add any additional information that hasn't already been provided in the raving reviews below. Try it. I'm posting my before and after pic where I used it minimally in specific areas.

OMG this stuff covers like nobody's business! I really like this foundation. It covers absolutely everything without drying my skin or make me greasy and cakey. You have to use just a tiny bit (a pea size is more than enough) to cover all your face. It blends so easily! First I was scared because this product has a very thick consistency, but I have feeling like applying Armani Maestro Foundation on my skin (because of this dry-oily consistency which is liquid by Armani and thick by EL, but it blends similar). The finish is matte, but in my opinion this foundation is almost invisible on skin. It feels very very light on the skin and last all day long. It didn't break me out which is very important for me. I have very pale skin and shade 11 VERY LIGHT is very good match for me (it's just a little bit more pink than I would like, because I have a yellow undertones... but it's nothing terrible, the foundation adapts to the skin after a while). The formula is not perfumed, non-comedogenic and contains anti-inflammators.
I use it with EL Translucent Loose Powder in 01 LIGHT and for me this two products works very well.
The only thing that make me angry is that this foundation doesn't control my oil very well... I have to do touch-ups during the day, but anyway for my acne prone skin is things like good coverage and no-breakouts on the first place.

I purchased this for my under eye circle and normal concealer or even specifically Under Eye concelaer cannot provide sufficient coverage.
It works. Very opague, need only a small bit. This tube will last for a long long time.

FYI
EL Max Cover Colour: 01 Creamy ivory
EL DW: 1N2 Ivory Creme 39

My skin color: NC20-NC25

Now this is one hell of a foundation! Easily the most full-coverage foundation I have ever used, Maximum Cover is great for covering up blemishes, pimples, under eye circles, redness and the list goes on! I can’t quite work out how full-coverage it is, but how weightless and light the consistency is. It feels light on my skin, and if ever I wear this as a foundation half a 5p sized amount of product is more than enough to cover everything up. It glides on my face silkily, and if you have oily skin that no other foundation has ever been able to control, give Maximum Cover a go - it eliminates all shine with zero slippage. This foundation gives a totally matte finish to the face, it gives you that made-up ‘doll’ look to the skin. Therefore, if you like a natural finish… skip this! Although, you could mix it with Strobe Liquid by MAC for a dewier finish perhaps. I tend to use this as a concealer, buffing it in with a fluffy eye shadow blending brush under my eyes, and on any stubborn blemishes. I think for nights out or on occasion where you need to look your absolute best, but your skin is volatile, Maximum Cover would be a great foundation to use.

I did not purchase this product because they didnt have my shade. BUT LISTEN TO THIS. i went in my local cosmetic retailer vavavoom, and a pea size amount swatched on my wrist. it was too dark for me so i didnt buy it. i tried rubbing it off with tissue the sales associate gave me but it didnt budge and i was in a hurry so i forgot about it. TWO SHOWERS LATER, 3 days from the incident i was putting on a bracelet when i saw there was a mysterious looking dark smudge on my wrist, and i remembered it was this foundation! talk about staying power!! it only went away once i scrubbed my wrist and wiped it with a makeup removing towel. this would perfect for swimmers or people who really need super long staying makeup, but it can be a pain taking off. i wouldnt count on this giving you the most "natural" dewy skin.

This concealer is highly pigmented and will cover up pretty much anything. However the problem that I have with this concealer is that there isn't a big range of colours and the one i got closest to my skin tone made me look orange. I also find it difficult to apply since a little bit goes a very long way and if used too generously you end up looking cakey.

Otherwise if you do manage to find the one in your skin tone and you need the best coverage there is I would highly recommend this product.

I have been using this for like a week and I am really happy with it. It really provides maximum coverage and only small amounts of it are necessary for good coverage (it's pricey but I think it will last a long time). Staying power is excellent, I have it for 12 hours and it's still there. The only thing I don't like is that it tends to be a bit cakey, especially if you look at your face closely. I don't have problems with dry patches since my skin is quite oily. Overall, I think this is the best foundation of this sort that I have used (along with Double Wear which I use for evening make up). It really makes a difference for women who have problematic skin.

When I first got this I was so excited to use it, it promised full coverage and was practically waterproof which is exactly what I was looking for, I was certainly disappointed when the lightest shade was FAR too pink for me. I loved that it dried so quickly it made my make up routine much faster and it covered my flaws really well. But it didn't do much as far as oil control, I'd look in the mirror after only 2 hours and the oil would shine through even with powder. And it definately showed any dry marks on my skin. Sadly the only positive thing I can say is that it offers coverage, other ways it falls short. Wouldn't buy this again

Just arrived today in the mail !!!! I was so excited to use it, and it did not disappoint, this is a great product very light feeling and it dries very quickly. I use my fingers, and I apply powder after and it holds real well. I do have to blot at least twice but it still is a great product!!! WILL HIGHLY RECOMMEND :)