I bought this BB cream after I tried the sample and completely fell in love with it - the color was a tad bit darker than my skin (no.20) but it didn't bother me cause I know after a few hours in the sun when summer starts it will be perfect! Even though the color is not perfect right now I tried it on my skin for a few days and it stayed on for longer than 8hours!! even after my sweaty work out at gym AFTER work! I can't wait for summer to start...
A few days later I sampled the Dior Prestige Blemish Balm and if you can afford it (about $110) - I would recommend to try it! I am definitely gonna save up to buy it after I finish my Dior Snow UV Shield BB creme
Overall, I have loved most of Diors BB cremes because it lasts for hours and it is not as oily/shiny as other BB creams here in Korea - for they love the glowy/dewy look but I prefer a more matte look.

I personally loved this product, the color matched my skin perfectly, I guess I lucked out.
And I love that it has 50 SPF, that's beyond awesome. Packaging is very smart, I like it a lot. The only thing I did not love is the price, it's a little steep, like over $50[99%sure], but I will definitely repurchase.
The only thing I have to say is it might be a little heavier of a BB cream than most, it does give pretty good coverage, so someone looking for very very very sheer wear may not like it.
This is a great product though!!

Light color and heavy. Agree with previous reviewer about it sticking in follds of nose. I love that it has SPF 50. Using a dab in combo with foundation and moisturizer. This product can be drying and don't get in your eyes-ouch.

Just a note, this product has just been rebranded (very confusingly - if you go on the Selfridges, you can see both products - under the same name!). Basically the old version comes in the shades normal and 'lighter shade', or 'light shade'. The newer one, which is what I have, comes in '010' and '020'. I have 010 and would GUESS that it corresponds with the 'lighter shade' of the original, but I would definitely recommend going to a shop to check it out just in case the new version is actually a different shade.
I chose this over the Hydra Life BB cream mostly because the shade was a better match, as I will mention (Hydra Life was too dark for my non-tanned skin), plus I had heard that the oil control of the Hydra Life wasn't great. I actually have dry skin, but do get an oily t-zone by the middle of the day, plus I wanted to use this for summer, so thought the more mattifying Diorsnow sounded like a better bet.
Anyway, onto the review! This stuff is my summer HG. The colour 010 is a perfect match for me NC20 skin (I wear Nars Sheer Glow in Deauville, or Laura Mercier TM in Nude). As other reviewers have said, it does go on thick, but I find it quite easy to spread.
I do have very dry skin, and am always having to make the choice between a foundation with good coverage (ie Nars Sheer Glow) that covers my spots, but then dries my skin out, OR a tinted moisturizer like Laura Mercier TM that is lovely and hydrating but offers little coverage and does go patchy by the end of the day.
This for me is the compromise. The finish isn't quite HG for me - it's semi-matte and I do prefer a more dewy finish. However, this strikes the perfect balance between hydrating and long-lasting for me - it doesn't give me dry patches, and yet lasts without fading or patchiness for a full day, including evening. I took this on holiday and this lasted a full day, including some splashing around in water, in 30 degree heat! My t-zone did get a little shiny but nothing compared to the greaseball I turn into if I use a TM on holiday.
It also has good coverage, much better than a TM - it doesn't completely cover active spots but fades them a lot more than a TM. If I'm having an ok skin day I wear this without concealer. Even with the good coverage it has the natural appearance of a TM - just as indetectable if not more so than my Laura Mercier I would say, and definitely less obvious than my Nars Sheer Glow.
The only problem is, in the winter I get dry patches, and this does stick to them a bit. It doesn't GIVE me dry patches, but doesn't do anything to help them. So I think I'll keep this for summer and autumn (and for the summer, the spf is so great!), and in winter stick with my Laura Mercier and just deal with the lack of coverage. Oh and another potential problem - if the shade 020 corresponds with the original Diorsnow BB creme shade, I'm worried that it will be too pink for me, so I might not be able to use it when I'm tanned. However this is still guesswork as I haven't tested shade 020.
Hope this is helpful!

I love this bb cream!!!
I've been using it for about 2 months and i still love it!
Due to over exfoliation because of the clarisonic, i broke out REALLY BAD, like never before.
I had a lot of break outs and some acne scars and dark spots.
I didn't want to use foundation for coverage, so i decided to try the bb cream.
After trying smashbox and estee lauder, i was about to give up on bb cream til' i tried this one!
It has much more coverage than i expected, but it still looks VERY NATURAL.
When the sales lady tried it on me, she put one full pump and my skin looked grey for at least 30 mins.
I figured she used way too much, and i was right.
You don't need a lot of this bb cream to get coverage.
I use less than half a pump to cover my whole face.
The finish looks great, my face looks clear and it has helped brighten up my skin.
You should mosturize before putting this bb cream on because it dries up very quick and it feels matte.
It also has 50 spf which is great because i don't need to put on sunscreen.
It is a bit pricey, and it sucks because the price is going to go up soon.

It's a good product for hot/humid weather (perfectly stays on). But for me it didn't work during the winter time. My skin was geting dry and peeling out after 3 days of cold (+14C).
Also the shade is too fair...
I would give it another try if Dior makes it darker.

I love what this did for my skin. If nothing else, it sold me on Dior skin care. I noticed an improvement in my bare skin during the month or so that I used this product.

But I don't like the way it looks on my skin. It looks very thick and heavy, and it highlights the folds around my nose and mouth, making me look wrinkled even where I'm not! Also, I have to use a lot of bronzing powder to warm up the color to match my NC30-ish skin.

The coverage is very opaque. I think I would like it better if I were going for a full-coverage look. But these days, I prefer a more natural, almost sheer coverage.

I could probably apply a lighter layer, or thin it out with moisturizer, but I think that would dilute the sunscreen, and I wouldn't want to risk that.

UPDATE 2/9/2013
I keep trying to make this work, if only to use it up. But today I was reminded of another reason why I don't like this product. It transfers very easily, even if you set it with powder. Whenever i wear it, I have to be very careful not to touch my face, or else I'll end up staining papers, clothing, etc. It's just not worth it.

I love this.
Some said it's too dark. Yes, it looks a tad dark when I put it on. But it lightens up after a while. I was admiring my face colour whenever I get into the office when I am wearing this.
I put this on top of my moisturiser (without sunblock) as this is already at SPF50. Being a little disciplined in using sunblock, I thus use a little more just to be sure that my face is protected. This didn't make my face looked cakey (as in like having too thick foundation).
It keeps my face looking fresh and controls sebum well (although I am more on the dehydrated side, I still tend to have oil on my T-zone).
This product turned out better than I had expected.
Oh, I tend to use this on days when I am in a rush - cos I can then skip sunblock and primer.

I agree with another reviewer below: the color is too dark. I bought this bb creme as opposed to the hydralife because it is lighter and I am dedicated to Dior. I am NW 20-25.

The coverage is nice to cover scars, but it is a bit sticky and oxidizes badly on me. I also notice that at the end of the day, it is patchy.

I would say that if your skin is not really oily and the shade matches, this will be an awesome product for you.

I agree with the Review below me.
My (I think NC 15-20) skin tone was lighter than this bb crew,,,more yellow based than the gray-pinkish tone I'm used to in other bb creams ( all Missha, Gowoonsesang bb cream)
Coverage: 7/10 feels light on the skin
oil control: 6/10 Pretting Hydrating but since I like I liked more matt look I have to set it with powder.
Lasting: 7/10

a premian brand I was expecting more...I think I'll stick with asian bb creams