This is my HG mascara. I absolutely love it. I'm 40 years old and my lashes are not what they used to be. This makes them look like they did in my 20's. I will never be without it!

This is my go to mascara when I'm going for a natural, yet defined look. This makes my lashes soft, fluttery, elongated and volumized! This can be built up to acheive some drama, or applied lightly for a "my lashes but better" result. Great, amazing mascara! Cute package too! One of my HG's!

I am honestly surprised this mascara doesn't have better ratings! It's such a great mascara for everyday use.
I've seen a lot of complaints that it doesn't lengthen or thicken lashes enough, but so far this is the only mascara that every made my eyelashes look naturally thick. You can also build really well with it too, It's a bit drier so it doesn't clump whatsoever.
No stickiness, nothing. It only takes 30 seconds for it to dry and then you can keep on lengthening! For me it only takes one coat, but that's because I have long lashes. I like to use a curler beforehand, and it looks so wonderful with the mascara!
The only cons I can come up with is that if you touch it a lot, it'll flake off. (Because of the dryness)
Otherwise it's a gorgeous mascara and feels extremely light. It doesn't clump, and looks so naturally pretty!

After many years of suffering painful, bloodshot eyes, I have finally found the mascara that leaves my baby blues clear and white. A MUA at Sephora suggested it to me. At first, I was skeptical. MUAs have suggested a LOT of products to me. But when I went in at lunchtime, she dipped a sample brush in the tube, and I tried it on. When I had clear eyes at the end of the day, I was overjoyed. I fought rush hour traffic to go to Sephora and pick it up. In all the days since, it's been wonderful. It doesn't blob, and my lashes look gorgeous. Score!

I have purchased this mascara a few times already & paired with a lash primer it is a nice natural mascara. I switch off between this one & lights camera splashes. This one gives me nice volume & length but not overly dramatic. The selling point for me on this mascara is that it comes off so easily but with primer barely smudges & doesn't flake. I like the all natural ingredients and will continue to buy though I do wish it was cheaper! continued >>

This is an OKAY mascara. you are paying for the packaging because I find the mascara is boring. Adds colour but falls flat. No real volume.

I got this mascara in a Sephora set that they launched last Christmas. I must say that this mascara is nothing special. It is not bad, in gives you a bit of length and volume but nothing much. I think you would be better off spending $19 dollars purchasing Tate's Lights, Cameras and Splashes mascara.

I have been using this for weeks waiting for it to reveal itself to me, but sadly this is not a good product for my short, straight Asian lashes. I was very impressed with Tarte's other mascara - Lights Camera Lashes but this one is just like coating my lashes with greasy paint, and it takes the curl right out of them. Within an hour it is always sitting on the bottom of my eye. Their other mascara was so impressive, I was bitterly disappointed with this one. Reading all the reviews though, I really think it varies for everyone.

Great volume but very drying and ends up giving me raccoon eyes within hours.

This is a good mascara. It's not really dramatic but it gives a good amount to length and volume. This probably a more natural type of mascara. The issue I have with this mascara is tht it's a dry kind of formula and it makes my lashes very stiff. I prefer a wetter formula so I would not repurchase.