February 27, 2015 | 1258 users online

Mascara - Kiss Me - HEROINE MAKE long and curl mascara (black)

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rated 4.3(183 reviews)

  • Average Rating: 4.3
  • 80% would buy again
  • Package Quality: 3.9
  • Price: $$$

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rated 2 of 5 on 2/7/2015 7:51:00 AM More reviews by fychen

Age: 25-29 Skin: Combination, Fair-Medium, Not Sure Hair: Black, Straight, Fine Eyes: Brown

I am honestly surprised by the good reviews here. Maybe I got a bad one? The formula is so wet that my eye lashes would droop right away. FYI, I have straight eye lashes. And I really need mascaras that can hold up the curls well. This did none of that. Interestingly enough, the Heroine Make Volume and Curl works great for me.

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rated 5 of 5 on 2/1/2015 10:18:00 AM More reviews by fongyukyuu

Age: 19-24 Skin: Oily, Medium, Neutral Hair: Black, Straight, Medium Eyes: Black

I've long been a fan of Maybelline's Full 'n Soft Mascara. In fact, It's the only mascara I used (I've bought 4-5 tubes, waterproof & regular combined) before I discovered Heroine Make. With the Full 'n Soft, I liked the results I got from the regular, but the waterproof was lacking compared to the regular formula. BUUT, that meant that I would have to look at the weather to determine if I should wear regular/waterproof mascara. Either way, it ends up smudged on my under-eye area. (Not saying that Heroine Make doesn't smudge--it does)

For $14 a tube on eBay (2x the price of Maybelline), I was hesitant to try the cult favorite, especially since it's for length (I have super long eyelashes, so I usually gravitate volumizing mascaras). But in Tokyo, where I'm living now, it's a much more reasonable 1,000. Still more expensive than the Maybelline & other mascaras, but OH SO WORTH IT!! The before/after difference is incredible & what I LOVE LOVE LOVE is its ABILITY TO HOLD MY EYELASH CURL. The application is also super easy with the curved brush, which only select mascaras have.

The ONLY COMPLAINT I have is it's slight stubbornness. I use DHC's cleansing oil (basically olive oil) to remove my make-up and it'll come off, but it is necessary to patiently scrub for a bit longer than I otherwise would.

Overall amazing product I can see myself buying over a lifetime. You'll never go back to that Maybelline sh*t ever again. The difference is so big you wouldn't believe it. There's definitely room for improvement, but this is as close to mascara perfection as you'll get.

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rated 4 of 5 on 1/19/2015 3:39:00 AM More reviews by prblms4loki

Age: 25-29 Skin: Sensitive, Fair, Not Sure Hair: Brown, Other, Other Eyes: Brown

First time I tried this, it smudged everywhere. I swore off it as it also made my lashes super spindly, though it held a great curl.

Second time, same tube, I layered under HG CG Lashblast Fusion - hmmm, good curl, but ended up with way too much mascara on because the lashblast brush couldn't brush easily through the lashes.

Third time's a charm? Worked slowly and in layers - got long and clump free lashes that stayed curled in perfect position all day. No smudging.
Turned out I just had to keep eyes at half mast until each layer dried (which happens fairly quickly). I used to apply a coat and then immediately apply another one, but for this, best is to apply a few strokes, and then switch eyes, and then reapply the next coat.
Second other reviews in not much volume here though - it's mostly about the length and curl. Also, PITA to remove - but much easier once you add in a oil remover. I use an oil cleanser for a facewash anyways, so it works out easily for me.

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rated 5 of 5 on 1/15/2015 11:42:00 AM More reviews by huiyenn93

Age: 19-24 Skin: Acne-prone, Fair, Not Sure Hair: Black, Other, Other Eyes: Black

This is my go-to mascara. The first time I tried it on, I was hooked. Having extremely short and straight lashes make my hunt for mascara so expensive. Since buying this particular one, I have tried various others but I always go back to this one in the end. I've tried Dior, MUFE, Burberry, Majolica Majorca (a close second HG!), Lancome, the Volume version of this, Maybelline (almost all!) and L'oreal Telescopic (Gold packaging, third HG) but this one just beats everything. I can put on one coat of this and it's comparable to three coats of other mascaras. This is a reaaaaal pain to take off, but I bought the makeup remover and it works like a dream! Also, I buy the mascara whenever I'm in Japan, so it retail for 900yen or so, translates to $9~. Super cheap, super effective, i loveeee! I have converted so many people to this mascara!

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rated 1 of 5 top reviewer on 1/12/2015 11:29:00 AM More reviews by dawnlois

Age: 44-55 Skin: Combination, Fair-Medium, Not Sure Hair: Brunette, Other, Other Eyes: Brown

Oh my, in the minority again. Shocking! I hate this mascara - really hate it. Extremely fiber-y, super dry, and very dull - almost gray as opposed to black. It made my lashes crunchy - and almost straightened them! Exactly the opposite of what I'm going for. I saw so many rave reviews for this that I couldn't help but try it - I'm ALWAYS on the lookout for a great mascara. To be totally fair - I did buy on Ebay, so I may have gotten an old tube. It just didn't do what I wanted it to - so back to my old standby.

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rated 4 of 5 on 1/10/2015 9:41:00 PM More reviews by lifeisaparadox

Age: 19-24 Skin: Combination, Olive, Warm Hair: Black, Wavy, Medium Eyes: Brown

Helloooooo HG mascara! Where have you been all my life? I've used about maybe 3 tubes of this mascara already so I have finally decided to review it!

I have short stubby asian lashes... yuck! They're practically nonexistent.

But this HG mascara does wonders. After using an eyelash curler, I quickly apply two layers of this mascara. It does what its name states: LONG and CURL! After 3 tubes, this mascara has never failed to keep a curl through sweat and tears and long, long hours.

Don't expect this to be voluminizing as well, though. This mascara does its job -- making your lashes long and keeping curls, but that's it. I have no problem with that as I normally pair this up with another voluminizing mascara (Covergirl or Jordana works well).

I use this mascara as a base, always, because it never fails to keep a curl. I use it by itself for natural looking lashes but I pair it with other mascaras for a more dramatic look. I also use this to keep the curl when I wear fake lashes so it blends really well with them!

The curve on the brush really enhances the application as well, IMHO.

-1 lippie for:
*Price and availability. It translated to roughly $12-13 USD I believe. I bought it while I was in HK at Sasa but I live in America. I don't know where to get it here without ordering online... boo!
*It is a huge PITA to remove. The oil remover it comes with makes this easier but without it, I find that even my best eye makeup removers take a lot of effort. However, this isn't a huge problem because I guess it really shows that this won't smudge or budge during the day... NO MATTER WHAT!

Overall, yes yes yes, I recommend it! I'm mascara-crazy. I love trying new mascaras! So finally settling down to one mascara took a lot of courage, but this mascara deserves the HG title.

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rated 4 of 5 on 1/9/2015 1:25:00 AM More reviews by Vituperaptor

Age: 19-24 Skin: Combination, Tan, Not Sure Hair: Black, Other, Other Eyes: Black

My lashes typically droop as soon as I apply mascara and as such, this has become my favourite mascara as it manages to hold a curl on them throughout the entire day. It adds a lot of length to lashes and is also incredibly waterproof. However, due to its waterproof-ness, it requires an oil based remover to remove which some might find annoying. I did feel that just as I was going to throw it out it stared smudging a little on the lower lash line later on in the day. It is very much a lengthening and curling mascara (hence its name) so users expecting volume should probably look elsewhere.

-Holds a Curl
-Lasts through the day

-Requires oil based remover
-Can smudge as it gets older
-Strictly curling and lengthening

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rated 5 of 5 on 1/1/2015 9:32:00 PM More reviews by chocosundae

Age: 19-24 Skin: Combination, Fair-Medium, Not Sure Hair: Brunette, Straight, Other Eyes: Brown

My HG mascara! If you're looking for a water-proof long lasting lengthening mascara then you HAVE to try Heroine's long and curl mascara!

One coat and you can already tell the difference it makes, the tiny fibres in the formula make your lashes look longer and your eyes appear dolly-like! If you curl your lashes before applying this, it will hold THE WHOLE DAY I KID YOU NOT, THIS IS SOME STONG STUFF! I wear this stuff everyday and it doesn't budge ONE bit throughout the day, no matter what you do (applied this in the morning, went clubbing later on at night with no touch ups and fell asleep without removing makeup, woke up, despite sweating and mashing my face against the pillow my lashes still held up!). Also there is a lot of product in the tube and it doesn't dry up as easily as other mascara because of its liquidy formula, I usually replace mine every 4 months (keep in mind I use this stuff on a daily basis).

The downsides to it are that it only adds length to your lashes, it doesn't give volume so if you want volume you might have apply a volumizing mascara on top of it, but I use it by itself because I'm lazy and this makes my lashes look nice and long anyway. Also, you need a good makeup remover to take it off (apply it and leave it on for a few seconds for the profuct to break down), don't even try to remove this stuff without makeup remover!

Other than that, the best mascara I've ever used! I love it! Will never stop buying it because I doubt I'd find anything that works better for me!

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rated 5 of 5 on 12/16/2014 8:30:00 AM More reviews by one_teaspoon

Age: 30-35 Skin: Combination, Fair-Medium, Warm Hair: Black, Straight, Fine Eyes: Black

Amazing. Not sure why I waited this long - oh I know. Because ages ago it wasn't so easy to obtain things from overseas and I was a poor student. But oh my goodness, now that I decided to try it out, it's an instant HG for me. It does not smudge, does not migrate, holds my curl - tick tick tick! It's the only mascara that I've been game to try on my lower lashes - again no smudging! The only other I've used that hasn't smudged was the Maybelline Falsies, but I found that very clumpy and the brush more flimsy. With this Heroine Make mascara, everything just feels smoother and more solid. Funny name though.

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rated 5 of 5 on 12/13/2014 2:25:00 AM More reviews by mleeqx

Age: 18 & Under Skin: Normal, Fair-Medium, Not Sure Hair: Brown, Other, Other Eyes: Brown

This is definitely the best mascara I've ever used. I've worn it for an entire day and unless I rub my eyes, it doesn't leave smudgy racoon eyes like every other mascara does. One tip, you can easily get it off using an oil cleanser or the Bioderma micellaire cleansing water if normal face cleansers aren't working for you. Both of these remove my makeup very easily and leave my face clean :)

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