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49% would repurchase
Package Quality: 3.8
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on 1/26/2016 4:43:00 PM
More reviews by Heidness
Skin: Combination, Fair-Medium, Neutral
Hair: Brown, Wavy, Fine
I quite like this line. I'm not consistently loyal to it, but I have gone back to it frequently. Normally I go for a light to medium brown and go for whatever is on sale, and something labeled neutral or natural. Staying in that safety zone I've been pretty happy, but when I find Feria on sale or I have a coupon I do tend to pick it up. I do notice when I use it I get more shine and a bit better pigmentation. I'll use it for an overall color refresher, but I've also picked up an auburn or copper shade to comb through my hair in a few spots and get a bit more depth or color variation, or even highlights, depending on what I had to start with. It works well that way, too, just mixing up a tester amount and combing it through here and there. I think the color lasts a bit longer than some other brands, too, but obviously a red, copper or purple (I've tried one of those, too) fade more quickly. I can't speak to how the blondes work; I haven't been blonde in ages, but for the brown and red family, this line works really well for me.
2 out of 2 people found this review helpful.
on 11/21/2015 5:10:00 AM
More reviews by dolce_1127
Skin: Combination, Fair, Warm
Hair: Brown, Straight, Medium
I have dyed my hair at home by myself for years, and having tried many brands of hair dyes, and different kinds within the same brands too. So far, in the L'Oreal range, Feria's gotta be the best. Now I only use hair dyes to lighten my natural hair colour, which is a dark black brown. I always aim for a warm light brown hair colour, and currently, what's working for me is the Feria Light Beige Blonde #91. The reason why I say the Feria is the best among the L'Oreal hair dyes is the fact that a. it smells way nicer than anything else with in L'Oreal (of course there are other brands of hair dyes that smell way nicer than Feria, but within L'Oreal, Feria smells the least offensive); b. it is the strongest dye in terms of effectiveness compared between different box dyes L'Oreal makes, it really lightens my hair to a level unachieved by any others; and c. it is the most hydrating within the L'Oreal hair dyes. When I say hydrating, it is misleading, as all hair dyes are drying your hair out. But this one does not make hair feel like straw. My hair feels rather normal after I rinse it off. But I should note I have very strong and thick straight Asian hair. In terms of fading, I find it relatively unnoticeable. But I am not someone who's very against brassiness. I actually kind of like it, as it makes my complexion warmer in general. A more trivia thing about this dye is that once it touches water, it will foam up with lots of bubbles, just like a shampoo. Here is a video of me putting this stuff in my hair. You can just skip to the end to see how amazing the dye is on my dark roots.
1 out of 1 people found this review helpful.
on 11/9/2015 6:41:00 PM
More reviews by LydiaGee
Skin: Oily, Medium Brown, Warm
Hair: Black, Kinky, Medium
Hair dye: Midnight Collection, Soft Cool Black #31. It's a soft black with a cool blue tone level 3. The product smells good. It is not damaging or drying on my hair. The conditioner that comes with it is amazing because it left my hair so soft. The low rating is because of the color. I know well enough not to use the color on the box as a guide, but I do use the name. A soft cool black to me means light black....not brown. The dye turned my roots brown (I was touching up my roots). The dye washed out weeks later. So, I do not recommend this dye. Don't waste your $$$. Update: A few weeks later I decided to use #21 Bright Black (Starry Night). It's a level 2 medium cool black. This box dye already in my house so on a wing and a prayer I use the dye on my roots where #31 made it brown. Voila, it came out jet cool black. I'm very happy with the results. It covered my roots and my hair is not damaged after a deep conditioner. TBH, I still don't recommend L'Oreal because the color is unpredictable. I know that this dye will wash out by Thanksgiving lol. In any case, I'm going back to my usual Revlon. Update #2: As predicted, It's December 3rd and my hair color washed all out and it's dark brown. So, I don't recommend any L'Oreal hair dye products. Stay away!
on 9/9/2015 10:36:00 PM
More reviews by wildchild1018
Skin: Acne-prone, Fair, Not Sure
Hair: Black, Wavy, Medium
I've been dying my hair natural black for about 13 years now so I decided to switch it up. I bought this in natural soft black M33 I thought it would be the perfect match and make my hair super shiny. Well that didn't happen. As per usual I applied it without incident and I went on really nicely, I hopped in the shower and after I started rinsing the conditioner out my hair felt crunchy. I was like okay maybe I dried my hair out that's weird. After got out I started brushing my hair and noticed my scalp felt really sensitive. (I've used this brand before in a different shade and I had no incident in shade black leather 20) I looked in the mirror and all my roots about an inch and a half were orange! ORANGE. Needless to say I had to dye my hair again and now I'm dealing with some damage and a very sore scalp. Never again L'oreal Feria.
on 8/25/2015 1:42:00 PM
More reviews by TBonita
Skin: Combination, Fair, Cool
Hair: Brunette, Straight, Medium
This is for the new C74 Power Copper- WOW! Before I went w the box dye i tried the sallys route. Hicolor sizzling copper and red fire mixed w 20 vol failed me!! No root lifting at all. I have med/dark brown hair and my roots are usually super easy-& I've tried hicolor hilights in all colors before with success, so I was mad. So I picked up some boxes of this w the rite aid BOGO sale. I accidentally got it all over my lengths and ends (which were bleached then dyed w copper semi perm - the kind w no developer like manic panic) cuz I have a longish pixie cut & it's hard to hit only the roots. Amazingly the roots lifted and the color everywhere totally matches! And it's SOOOO shiny! It's a little dark at first but will wash out to more of a light copper which I like - but still SUPER vibrant in even dark light it like glows. And not dark as in true red or any violet tones Tg... Just a shade darker copper than is on the box. This is on DARK ROOTS!! Do not pre bleach!!! It totally lifts dark hair and pre bleaching would be unnecessary damage. I used most of the bottle for my short thickish hair so if long thick hair get 2 definitely. This box dye comes with color a thin liquid, 25 volume developer, a shimmer packet, dye booster (do not get on white countertops), shampoo, and conditioner. Just rinsing out the dye in the shower I noticed just how soft my hair was, and the shampoo was luxuriously soft. After the conditioner forget it... My hair was so soft and shiny it couldn't hold a style! But was beautiful. What they say about ferias shimmering highlights or whatever is totally true!! I had no highlights, monochromatic copper hair w dark roots, this covered all evenly and left me with the most fab hair I've had in a loong time! Bonus: husband can't keep away from me ;) Oh ps I heavily coconut oiled my hair about 2 hours prior to dyeing for added scalp and hair protection. Works for bleaching... works for coloring.
on 6/16/2015 11:45:00 AM
More reviews by crystalradium
Skin: Sensitive, Fair, Warm
Hair: Brunette, Straight, Fine
I'm a dark golden brunette, pale but very warm-toned; my hair is born-again virgin after about 5 years of no coloring. The shade "51 Bronzed Brown (Brazilian Brown)" caught my eye because the main image on the box looked exactly like my natural color when I was younger, so I knew it'd work on me even though my natural color is now quite a bit darker. It came out a deep, reddish-bronzed brown - it actually seems darker than my natural color, somehow, but it's very flattering and looks so natural that several people have said "What did you change? You look great!" The highlights are nothing spectacular - my hair has copious natural highlights, though, so the effect may be more pronounced on others. Now, for the bad part: my hair smelled like chemicals for 4 shampoos. It also really dried out my hair when I colored, but that's my fault for having used a clarifying shampoo the night before. Overall, I recommend this shade for anyone with warm tones to their skin.
on 6/1/2015 8:58:00 PM
More reviews by kaitlyn1991
Skin: Normal, Fair-Medium, Neutral
Hair: Blond, Wavy, Medium
My overall rating would be -10 if it were not for the amazing conditioner that you get with Feria. I've used this product a couple times and most recently was reminded as to why box dye sucks and I.must stay loyal to Sallys.I purchased 4 ash brown (could've been 5) and applied it to my level 7 reddish bronde (yes ,bronde) roots. Only my roots as I was trying to create a: Grown out root look, quote, unquote. (my ends were a light golden blonde) This product turned aforementioned hair to a level 4, teetering on 3, plumish darkish chocolate covered rasberryish color. AN ASH COLOR. It even rinsed out reddish. Which instantly confused me because ASH IS THE ANTI RED. so riddle me that feria?!??Anyways.I suggest to those who can't find themselves a Sally Beauty and buy Wella, that you DO NOT buy Feria. Box wise, L'Oreal excellence is pretty good...Oh, one other thing,I had to keep the product on my roots for 45 minutes which is absurd because I only do so for 25 with a 20V developer + _____ brand hair color. So, if u want ur scalp to melt off, this is the product for u :D
on 5/2/2015 2:22:00 AM
More reviews by belladonna75
Skin: Very Oily, Fair, Cool
Hair: Blond, Other, Fine
It's a little rough on your hair, but the colors Feria makes are unlike any others. This is not a dye for the faint of heart though. You must know, in advance, that it's what you want. I've used a number of Feria colors over the years, mainly the burgundies and blacks, but a few light ash brown sorts too. My go-to color has always been Starry Night, which makes my hair jet black and gorgeous every single time. Be sure you actually want jet black hair though because Feria bleaches out terribly. Otherwise, it's a fabulous dye with a lot of dimension. If you leave it in too long, you will look Superman Blue for a day or two (if this happens, just wash it a few more times and it will chill out).
on 4/2/2015 1:10:00 PM
More reviews by wroxit
Skin: Combination, Fair, Not Sure
This review is for the C74 Intense Copper dye. The colour came out beautifully on my light brown hair. It didn't overly stain, and using the conditioning shampoo actually took out the excess so nothing at all came off on my towel after I rinsed. This is not a subtle colour nor is it at all natural, it sort of looks like an orangey red acid trip and I adore it! I've washed my hair a few times and don't see bleeding, and the intensity hasn't worn off at all. I love it!
on 1/5/2015 7:47:00 PM
More reviews by TaliaVerdara
Skin: Sensitive, Olive, Warm
I personally don't like this hair color at all. It doesn't stick to my hair, and bleeds quite a bit. Just recently I bought a box of the plum black hair dye and was so disappointed- after leaving the color on for 30 minutes, I got absolutely no results on my medium brown hair. You would think there would at least be a red / purple tint but oh no. And that's very rare for my hair as it usually takes color very well. Wouldn't recommed this product.
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