Just adding my 2 cents worth to the zillions of other people buying, using and enjoying this product. The tube size does seem small for the amount this costs (if you are from Aussie or NZ and can't buy Too Faced products direct from their site or too lazy to use Youshop etc you will know what I mean - I found this on BeautyBay) but you really only need the tiniest amount to cover each eyelid. I bought this back in Nov 12 and we're still chugging along together. I do alternate with other primer potions though.
Thin, creamy formula goes on smoothly and does the job of holding eye shadow in place all day and keeping them true to colour. I also have Nars, UD primer Potion and Lorac and find all comparable to Shadow Insurance and seem to work as well as each other,.
When Iv'e exhausted everything in my stash I would willingly repurchase Shadow Insurance.
Why have I waited so long before trying this gem?! I have oily eyelids (shadow, liner, all smudged within a few hours.) I've tried the Urban Decay primer potion (both in original and anti-aging, it was lackluster at best) and the NARS smudge proof eyeshadow base (this I loved but the cost deterred me from making a repeat purchase.) Then I picked up this up last week. It's $24 CAD for 0.35oz in a squeeze tube. I use the smallest amount then pack on Wet N Wild brulee (matte nude shade for my NC30 skin) and finally one of my UD liners from the Ocho Loco set. My liner is flawless after 12 hours. This is my one and only, I don't even want to try other eye primers. HG status. If you can, get a sample from your Sephora to try it.
Works great. Price is too high. Most dupes work just as well. Won't be repurchasing because of price.
I was an avid MAC make up girl for years and I ventured to Sephora after the eye primer at MAC stopped working for me. I purchased this first based on the SA recommendation. It didn't work for me....my entire eyelid would be creased after a few hours and it looked greasy too. I used so many different combos to try and make it work....face primer on my lids, no face primer, light powder before the eye primer, no primer but nothing worked for me. I returned it to Sephora after testing various combos for about two weeks and finally resorting that it just wasn't my product. I've heard good things about this product but it just didn't work for me sadly.
I have oily eyelids so my eye makeup tends to slide off by the end of the day. This really helps, eyeshadow is just as good in the PM as it was in the PM. Lightweight formula doesn't make my lids feel heavy or greasy. Very smooth and easy to apply. A little goes a long way so the tube lasts a good while.
I had high hopes for this! It just refuses to spread on my eye area. And applying any makeup over this primer makes the make up cake so bad. My skin might be too dry for it? I don't know. Sigh. Also causes my make up to crease so bad. Smells super bad too. Do not recommend. Update: I applied moisturizer around my eyes and then tried this primer. It spreads easier. However, eye makeup still cakes/creases and it still smells so bad that it makes me gag!
This keeps my wet shadow in place. I bought it for twenty dollars and I think it is very reasonable. I will buy this again when I run out.
this product is amazing!!I have realy oily lids and i have some huge issues with my eyeshadows and my eyeliners as well..After 8 hours my eyeliner and my eyeshadow were intact!!! A HG product for me!
I received a sample-size of this product in a set that I purchased from Sephora a couple of months ago. You don't need to use a lot, so I can already tell that the sample is going to last me a while.
I find that the product is kind of thick. When I put a small amount on my lids, the product leaves a grayish cast on my lids, so I have to be careful and work it into my lids with my fingertip, but not be too rough.
My eyeshadow does last for quite some time when wearing this primer. I will give it that positive note. It has given my eyeshadows some extra hours of wear time.
Overall, this is a good product. I had heard of it before, but wasn't pressed to buy it all by itself. Will I purchase it again when the tube runs out? Probably not. Why? The price is rather high, and I am on a budget.
I got a sample of this in my too face 15th anniversary palette. This is a good eye primer. Does not crease and helps eye shadow stay put all day. The consistency is easy to blend on the eyelid and you do not need much at all. After seven months the product started to separate and when I would squeeze the tube an oily substance would come out first. Also I have found several eye primers from the drugstore that do as good a job for much less.