I was looking for a cheap, effective, and gente whitening product when I stumbled upon Plus White on MUA. First I want to say, I love the price.. It is really inexpensive but also effective. The best part is that it is pretty gentle so I don't have to put up with sore teeth in exchange for a brighter smile. The directions say to use twice a day for the first two weeks, but I only used it once a day for double the time (10 min). Worked great! Right now, I only use once or twice every few months for maintenance. I will definitely keep buying this!

I use this regularly (once a month now) with the tray that comes from the kit and I am asked by strangers how I get my teeth so white! My dentist even said my teeth are whiter than they would be after a professional whitening! I tried the strips, but nothing works as well as this. I purchased the kit over two years ago and the tray is still in perfect condition. I can't believe it's so cheap to buy the gel when I know people that spend a ridiculous amount on fancy toothpastes and procedures that work just as well as this. Highly recommended!

I have used this product off and on in the past few years. I originally tried it as a kit with the mouth tray and rinse. I don't know that the rinse ever made a difference and the mouth tray's design was ok. I can't imagine trying to use this just painting it on each tooth though, too much hassle, too messy! BUT with a mouth tray---fab & easy. I actually tried the CVS brand version of this and while their gel didn't do anything really, the mouth tray that it comes with is waaaay better than the Plus White kit one. I recently came back to this and am using it in tandem with Luster's new Power White toothpaste and my usual Listerine Whitening mouthwash. Definitely seeing quality results in this combo and STILL cheaper, quicker, and less painful than Crest Whitestrips! You get a lot of product for your money too. (if you want to spring for a CVS kit for the mouth tray I recommend, all total you'd be paying about $12 and still a better price than any Crest or Aquafresh whitening kits ;-) ) continued >>

I know I'm in the minority here, but this really didn't do anything for me. My teeth weren't any whiter than they were before I used this. My arm & hammer advanced white toothpaste made more of a noticeable difference than this stuff. I'm happy this worked out for so many people, but for me not so much. Overall, I wouldn't buy this again. But on the bright side, I didn't get any tooth sensitivity after using this. continued >>

Okay first things first , i love this point blank , I seen results from the first time i tired it and i left it on for 15 minutes and i bought the whole kit for about 6 dollars at wal mart. & i love it ive been told it works a lot better then the 40 dollars strips, and for the person who said this was for poor people i find that to be very rude and stupid , whats the point of buying something for 40 that doesnt work while the product for 5 dollars that does work, and i dont mind spending 40 dollars as long as it worth it but you come out here like a big shot 40 dollars is also cheap why didnt you get it done and the dentist for $200 if your not as poor as the rest of us sweetheart :) continued >>

The only teeth whitening product that worked for me and surprisingly it's the cheapest one. I got mine on amazon for a little over 10 euros (with shipping). I first used the sensitive version but I applied it differently than it says in the instructions, I used it twice a day for 15 to 20 minutes for about two weeks. I used a mouth tray a few times but mostly I just applied it on my teeth and tried to keep my mouth open and not drool too much for the next 20 minutes. I then realized I bought the ''sensitive'' version and bought the original gel as well and started using that one. In about a week of applying it (the same way I applied the sensitive version) I noticed that my teeth were getting whiter but mirrors can be deceiving so I took a photo of my teeth and.... WOW. My teeth were looking really really white in photos (not ''Ross-from-Friends'' white if anyone knows what I am talking about), I didn't even realize the gel worked so well and that there was such a difference. Before that I wasn't really comfortable smiling in pictures because the teeth on the sides were quite noticeably more yellow than the front ones (thanks to drinking 2 to 3 cups of black tea every day for the past 10 years) but they are not any more. I then went on a long trip where I took lots and lots of photos and my teeth look amazingly white in all of them.
Before this product I have only used the Crest whitestrips but they were too expensive, hard to use and they hurt my teeth. With this product I can feel a slight tingle a day after using them but nothing more, they definitely don't make you uncomfortable. I am so so so SO happy I didn't have to go to the dentist and pay $$$ for a result that could be achieved with a 5 dollar product. I still have over half a tube left and plan to use it for touch ups but it's been three months since I have last used it and my teeth are still pearly white. Definitely my fave product of 2011. If I had to I would probably pay 50 dollars for it.

If you use this with Glad Press and Seal cling film/plastic wrap, it's pretty much a Crest White Strip at a miniscule amount of the cost. I'm glad they sorted out the "watery bottle" problem from last year, because I did get a bottle of that useless mess. It works, it does make my teeth sensitive, but if I use Sensodyne or comparable toothpaste immediately following, it cuts down on that considerably. One tube lasts a long time, 3-4 months at least.

This Product is amazing!!!!!!!! Once i got my braces off, i was really scared about how my teeth would look and as it turns out there were no white spots but my teeth were kinda yellow and i was really worried. So me and my older sister went and bought this. I was really skeptical since it was so cheap and all my friends told me whitening stuff didnt work.THIS STUFF WORKS!!!!! I got home and tried it and i could already tell a difference. I HIGHLY recommend this product! :)

I got this for only $6 after hearing great reviews. I am almost done my two weeks of whitening and I can say that the whitening is the same as the professional crest whitestrips I used last year. I didn't use a mouth guard or anything. The taste is a lot better than strips, it's just minty, i don't taste chemicals until the last few minutes. It's so cheap but after all these reviews I was hoping it would whiten my teeth more. also, crest never made my teeth sensitive, but this gel did after the third time. I had to stop for a day. Might as well try for the price!

I thought this product was awesome! I was skeptical at first, and didn't think it'd really work, considering it was only about 5 dollars. I was wrong. I saw results after the 2nd time I used it. Although, I have a few tips. I think saliva is what's causing the foam, and I also think saliva rinsing it off your teeth is the reason why it isn't working for some of you. My teeth were pretty yellow when I started using this. I simply tabbed it on my teeth with a q-tip, and as tedious as this sounds, I held my lips away from my teeth using my fingers, for about 20 minutes. I use this product in bed, usually while watching movies on my laptop, so it isn't such a hassle. I don't recommend using a tray for this product. Also, I dry brush my teeth before using this, and brush my teeth regularly afterwards. It hasn't caused me any sensitivity at all, and it's worked like a charm. Not to mention, you can't really beat a 5 dollar teeth whitener that actually works if you use it the right way. :)

I used this product for about two weeks, once a day, for about 20 minutes.
I put it on my teeth, with my finger, and then put the tray in my mouth. I didn't really work for me. But my teeth are pretty yellow. I think this product would be perfect for people with already white teeth, but just want them a bit brighter. It's pretty cheap as well. I bought it on ebay for 14 dollars. I have used it about 15 times, and I still have half the tube left.

As others have stated, this is good for minor brightening, light staining and for those with patience. Won't get the job done if you want a smile that *blings* within two weeks. I would definitely go with Crest Professional Effects Whitestrips or Rembrandt Deeply White + Peroxide toothpaste if you are looking for wow.

OK, so i see this stuff has been recalled...nothing dangerous I am assuming but more of what I experienced with the actual product. It definitely separated in the tube. I loved it when I used it in the beginning because it was very thick and easy to keep in place on my teeth. I also loved how fast it worked. Well, as I started to get down the tube it got much more liquidy and no matter how much I shook it, it stayed liquified. It also stopped working as well. I think I was using all the thick bleaching stuff in the beginning. So I guess that is what the recall is all about and I am bummed b/c I threw out the rest of the tube and went off to the pharmacy to get more..only to find that it had been pulled from the shelves! I hope they bring this back soon b/c it really worked quickly for me and was easy to use - with or without mouth trays. I will be sure to shake it well if and when they bring it back.

I think legingbot said it best, it's best for "minor staining"; you aren't going to achive Sarah Michelle Gellar white. It's good for maintaining the natural "pearl" of yor teeth, especially if you are a constant tea drinker like myself.

I wanted to try this product but needed more info on the recall.
I went to the FDA website and found the following:
Enforcement Report for March 16, 2011
March 16, 2011 11-11
RECALLS AND FIELD CORRECTIONS: COSMETICS - CLASS II
____________________________________
PRODUCT
Plus White 5 Minute Bleach Whitening Gel, Original Flavor, Net Wt. 3.0 oz/85 g; UPC 018515276162 ; Plus White 5 Minute Speed Whitening Gel, Net wt. 3.0 oz/85 g.
Product Item #27616A, UPC 0-18515-27616-0. Recall # F-0521-2011
CODE
Lot #: L008833B
RECALLING FIRM/MANUFACTURER
Recalling Firm: CCA Industries, Inc., E Rutherford, NJ, by letter, telephone and e-mail on January 17, 2011.
Manufacturer: Lornamead Brands, Inc., Tonawanda, NY. Firm initiated recall is ongoing.
REASON
One lot of Plus White 5 Minute Teeth Whitening Gel is being recalled due to a cosmetic defect.
VOLUME OF PRODUCT IN COMMERCE
29, 376 units
DISTRIBUTION
Nationwide
I am not disturbed by the recall and will probably still try it.

One reviewer called this the "poor person's whitestrips". Well, I must confess that I'm one of those poor persons. At one time, I bought the luxury 5-minute Whitening Kits complete with mouth tray. I use it once a week to start, if it has been a while, once a month after I've achieved the brightness I want.
Pros:
-Inexpensive
-Widely available
-It gives visible results
Cons:
-A little cumbersome, messy
-Makes my sensitive teeth even more sensitive for 24 hours after whitening (but I think ANY peroxide system would do that)
I simply dry-brush my teeth, apply some whitening gel to the tray, put in my mouth for 5-20 minutes (depending on how much whitening I want), rinse, brush, and go. The white it gives you is "organic", not the day-glo blue-white some people get when they over-use harsher whitening systems. AND...my dentist approves of this product. So, give it a whirl and smile, smile, smile!!

Plus White is pretty good with minor to moderate staining, but if you're looking for something that will whiten your teeth significantly and quickly, this isn't it. I've tried all three ways to use it (they list them on the back of the tube) and I actually get the best results by mixing some of the gel with my toothpaste twice a week.

This to me is a poor persons whitestrips. I cannot tolerate this taste on my teeth that gets into my mouth. I feel like its torture to deal with this and have this sit on your teeth and taste it for over 20 min..its just a pain..I prefer whitestrips premium since you cannot taste the chemicals..this is just yuck

Wow, I've been reading the reviews and I'm stunned!! I must be doing something wrong. I'm in Canada and it's easily found in my local drug store. Have been using it for AGES, doing it way it says on tube. Nothing at has happened - teeth not whiter at all. I just read one reviewer who goes through the mouth guard, etc. etc. Maybe that's the way to go, but I cannot be bothered with that every night. I bought it because it sounded so easy & convenient. continued >>

It works, but only if i use it much longer than 5 minutes. 20-25 minutes at least is a must