I love this product! I use the warm shade and it is a TRUE brown, not red no blonde but a true brown for brunette. I tried Anastasia, benefits browzing and LA colors and none of them has the color match and stay power as this. I have been using mind for almost 3 yrs now with 2 days in a wk wearing makeup. This little jar last forever! Make my skinny eyebrow thick and full.

I used to use the Clinique brow shaper (pan version) and still do time to time. However it was annoying me in that every few months you need to scrape the surface ever so slightly as you get a hard almost crust on probably from the transference of oil from our face via the brush.

I also has benefit browzing but I could tell the powder would be too light for my dark brown almost black hair so i gave it away.

I was given this and it wasnt full in the first place but it lasts ages. I use a synthetic angle brush to define the arch and the tail. I then go over it with a spoolie and the use a MAC 263 brush with BB e/s in Flint which somehow softens it and sets it.

I will purchase again when I run out. I think it would be better in a pot that snaps shut rather than a screw lid but thats just me.

Needed a brow definer to cover some grey and give me some depth. This does when first applied but there is no staying power to it. Gone by lunch! Have tried several brands lately but none have been as good as the Borghese tinted wand color.

I was using the Laura Mercier brow powder duo in deep blonde for years and loved the product but I was only using the darker side of the duo and found myself wasting the other half (the lighter part) so I decided I would try the brow definer and I am absolutely in love with this product!! It looks like it's a super small package but you don't need a lot of the product. I use this product with the Sedona Lace Brow Spoolie Duo which has stiff textured bristles which works really well with this brow definer because it really keeps the color on the brush and allows for easy application. And the opposite end has the spoolie which helps to easily blend out the color. It is so easy to with this brow definer to get a even, great shape brow that will lasts all day long. I'm up about 6am everyday and it takes me literally 1 minute to get my brows done with the brow definer and my brows lasts all day long until I get home and when I'm ready to wash it off for bed.

I completely forgot to review this one- weird because I reach for this daily!! It is the perfect little pot of soft color that can be applied with an angled brow brush using little hairstrokes or more bold, whatever you like. It is so versatile and so amazing! My favorite SA at Neiman Marcus turned me on to this (and he works at GA)!! I have this in "soft". It's cool/neutral enough for someone as fair and blonde and cool as I am- ALTHOUGH I've been wanting to try this in the lighter shade. Love it! Will always have this in my stash :) And I completely agree with what LUVrascal says below- it adheres and stays put really well, no smudgng, and it will probably only need to be re-purchased once it gets old and dry... UPDATE- I just got this in "Soft" which is much better suited to blonde hair/fair skin... it is soft and neutral, and sort of taupe. No red undertones whatsoever. Definitely NOT warm.

Very nice. One of the *most* natural looking brow products I've found. For years I used pencil to fill in my brows then I switched over to Smashbox Brow Tech and stayed loyal for a few years until the prices kept going up and the product size got smaller. Then I switched over to Illamasqua Brow Cake which I thought was HG... until I tried the Laura Mercier Brow Definer. I am NC40 with dark brown hair and either the color SOFT or the color WARM work very well for me. Applies smoothly and looks very natural. While it is not HG status, it's close so I would repurchase and highly recommend. Oh, apply it with a stiff, short bristled, angle brush and brush thru using a spoolie.

I have this in Fair and I'm really happy with it. In the past I've used Anastasia's clear brow gel and Benefit's Speed Brow and occasionally I still do. I let my brow shape stay pretty natural, only tweezing a few strays. But I've been wanting more definition and a fuller look so I bought this based on the good reviews. The color seems to look right, especially since it's a bit lighter than my actual brow color. I like how soft and natural it makes my brows look, much more so than with a pencil. The paste-like texture really adheres well and I haven't had any issues with it fading or smudging by the end of the day. I use this with the LM Brow Definer Brush. The jar seems tiny but I've barely made a mark in it even after a few weeks. I think I'll only have to repurchase when it gets too old because I think it would take me a couple years to use it all.

I've been using this in soft brown (nc25 asian natural balck hair) for almost 3 years. It gives the most natural brows. The product is so easy to work with and lasts forever I used it everyday without straying for 2 and a half years and I'm only half way done. I started using pencils for a more defined brow but I can also acheive that with this by topping it with a shadow . HG brow product for sure!

Also to comment on the post below mine this will not dry out, like I said I've had this for 3 years still amazing! Plus I am ashamed to say once I lost this in my bf's car and some how the cap came loose. It was probable sitting there without a cap for a couple days (in oct weather) and it works exactly the same! :)

I have semi - full dark brows. But every one in awhile I get crazy with tweezers. Plus the hairline end needs some defining. This wax works well and stays on me. Granted I have dry skin, so may be if you skin is oily, might slide off.

The Smashbox stuff is too complicated for me. I do a five minute face. I do use the Smashbox eyebrow brush with this and can do my brows in 20 seconds. SCORE!!!!

$20 for this little jar. But I have been using my daily for a year and its about a third gone. Probably dry out before I use it up.

I get so many compliments on my naturally HORRIBLE patchy eyebrows and this is my secret. I outline the top and bottom of each brow with this using a thin angeled eyeliner brush. I then take an angeled brow brush and fill in with an eyeshadow such as MAC Charcoal brown. It creates a crisp, angled brow that I am just unable to achieve with a pencil or eyeshadow alone. Love. LOVE. LOOOOVE!!!