Just like Conair's Hot Sticks, only a billion times better! Yes, the design of both the heating element and the sticks are the same... sorta! The difference is these babies have a ceramic core-- resulting in longer-lasting curl and shine to the hair.
I own both the BaByliss brand, as well as Conair's, and I definitely think that the BaByliss hot sticks surpass those made by Conair.
I find that my curls don't slip out, and the somewhat magical properties of ceramic help somewhat to remedy my dry-looking, frizzy hair.
Unfortunately, the price tag is a bit more than I had expected (£35)... but then again, it's ceramic! I paid £7 for the Conair ones, but the difference in price is worth it to me. the BaByliss Hot Sticks yield better results!