Pros:
Low Ammonia percentage
Highly pigmented, micro-pigmented for better color absorbtion and longer lasting results.
Excellent grey coverage.
Mild smell.
Great range of colors and range of developers. The semi developer turns the product into a demi color.
Aloe base.

I use this to cover the stubborn grey hairs around my face, and have used it as the all over color with excellent results.

Cons:
Can be difficult to find at retailers but easy to find on the internet.

My natural hair color is a 5 (Brown). Fine hair. Golden highlights, a few stubborn grey.

After reading reviews, i purchased SATIN hair color from DEVELOPLUS (made in USA, italian technology) because it is low amonia, and it was the first time doing the roots myself, since going to the beauty salon every 3 weeks for a $50.00 retouch was hurting my budget, i decided to roll the dices and do it myself at home. I was scared to dare doing the roots as good as my hair stylist do, but i did it, no regrets ! I am happy about the results.

I got 7N ( Medium blonde, neutral/natural base) together with 20VOL developer. I used the color ratio 1:1 for covering grey as the hair color box indicated, and left it on my hair for 45 minutes. Got a beautiful dark golden blonde, with a 95% grey coverage (almost all).

I got advice from a colorist at the beauty supply, about my best color choice, and she was right. :-) Love it ! You can see the picture i upload.

UPDATE: You can see the color is multidimensional, not flat. Shiny, healthy looking. I use it only on the roots, since the rest of my hair has been previously done at the beauty salon (highlights). Now i will go to the salon every 3 months, to do my highlights only, not every 3 weeks for retouch ;-) Very important for me is to keep Salerm wheat germ mask as part of the hair maintanance program.

I recently moved and haven't been able to get my regular color at beauty supply stores near me (you don't need a license to purchase Koleston in my old 'hood - blargh!). I was in a fix, but just couldn't put box color on my hair. So I found the Satin and devised a plan.

Since there aren't any reviews for the lighter colors, I thought it was especially important to let blondies know that Satin lifts. Like, really lifts. I'm naturally an ashy dishwater 7, and I just put 10B on my hair and it turned out the most beautiful light, neutral blonde with no hot roots! It blended the old color even better than my beloved Koleston.

I used 40 volume developer, did roots first for 20 minutes, mixed up some 30 and pulled through the darker ends for another 20. My hair is a little dry (which is why I took off one lippie), but the color is just lovely. I also highly recommend using Aveda's Blue Malva conditioner on the roots immediately after coloring. I always do this and it neutralizes whatever brass is hanging around.

This is comparable to a high-lift blonde, and way better than any store-bought light, cool blondes. Highly recommend!

Satin Hair Color is the best brand of hair color that is now available to me, unless I were to buy my all time fav on Ebay or elsewhere.
Satin Hair Color is vibrant, easy to mix, very easy to apply and has very good gray coverage. I am always a little surprise though as how much more porous my hair becomes when I use Satin Hair Color. I do switch it up every now and again due to the porous hair issue. I only use a 20 developer to mix my 6C and 5N so I am not cooking my hair, mostly depositing.
I get consistent, stellar results with Satin.
Happy Coloring!

I do not use this product on myself, it's for my dad. I dye his hair pretty often since he's 80% grey? maybe more and he has very thick, coarse & resistant hair. I find this color to be very natural looking, it doesn't scream "I just had my hair dyed." In comparison, before I was using L'Oreal Feria [I think] in the double 55N color for resistant gray hair [bought at sallys] and that color made his hair look very matte, flat, and fake - it didn't resemble any natural hair color I'd ever seen. I use the 5N & when I apply it it looks black, so he resembles Elvis while it's processing, but after rinsing & shampooing it out he looks normal/great. It seems to last well for a man who is out in the sun for many hours everyday. I apply the color with a bowl & brush, let process 1 hour. I've been buying this color for 2 years now & will continue. continued >>

EDIT: After cheating on Satin with Wella Color Charm for the last 9 months, my hair has paid a dear price. My hair was damaged beyond belief. Imagine my surprise when I was perusing my local beauty store and found that there is now a Satin 6A hair color!! Reminiscing about the results, both color and hair condition that I used to have with Satin, I immediately picked it up, along with Satin 30 vol developer. I love how the portions of the 6 oz developer and 3 oz color are already perfect for use and no measuring is required. I used the Satin hair color/developer last night and immediately noticed a texture difference. It looks shinier and healthier and feels smooth between my fingers. Satin hair color has lower ammonia than any other brand on the market and has an aloe vera base. The Satin developer is silicone enhanced to minimize damage and enhance longer retention of color. The brand's developer should be used with the color as it was designed to work with the low ammonia color. I suspect why people's color is coming out darker than they expected is because they are using a different brand developer. Please use the Satin developer with the Satin color for truer results. They are designed to work together.
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First, I don't have any grays, so I cannot testify as to gray coverage, however, I have tried many haircolors and Wella color charm and Satin hair color are the best overall. Satin is one of the very few that don't feel too damaging after using. The color looks multi-dimensional on me, unlike other haircolors brands that I have used, those usually look like I'm wearing a wig due to the drab one-dimensional color. All color products eventually fade, however, Satin's color fades overtime and is light and natural. Many other brands oxidize like crazy and two weeks after I color my hair it doesn't look natural at all. My only wish is that Satin had more colors to choose from! The selection is quite limited, as I recall there were only two or three blonde and/or brown "ash" toned colors. Way, way too many reds, black cherry, and violet colors. Darn. Because they don't have any colors that I want to have, they are no longer my HG and I have to use Color Charm, whose color selection is so much more interesting. However, if you're looking for a red/violet/black cherry color, I would recommend Satin. Satin hair color chart swatch: http://img.makeupalley.com/2/9/4/1/1952927.PNG

I tried Satin a while ago, when it was being raved about on the Hair Board. I'm Medium/Dark Golden Brown w/about 20-25% grays. I really just want to stay close to my natural color (maybe lift a bit) & cover those annoying grays. I've been using a mix of Medium Brown & Medium Golden Brown in Colorsilk (which I luv) -- it gives me really pretty color & perfect gray coverage, but I figured I'd give Satin a try. I used 4N w/the Cover Gray developer & it came out darker than I wanted & it didn't fade much. I tried 5N & it came out lighter than I wanted & too red & I even got some hot roots too. I also got 4G & was gonna try mixing all 3, but I was too afraid of the results, so I put it away & just kept on using my beloved Colorsilk. Anyhoo, those dopes at Revlon disc'd Root Perfect, which worked perfectly for me -- it was really easy to use (it was a cream, so it was easier & less drippy & covered roots better), it matched my color great & it covered grays 100%. So I needed something to replace Root Perfect -- to get those pesky gray roots. So I tried a mix of Satin 4N & 4G w/the Cover Gray Developer (1:1 ratio for 45 minutes) ONLY ON MY ROOTS & it works great! It isn't drippy or smelly, it covered my gray roots 100% & matched my color nicely w/no red & no hot roots. I pooed & dished after & it didn't fade at all. Several weeks later & still no fading -- YAY! I'm only gonna use this on my roots cuz when I used it on length, it seemed to dry it out some. I'll probably buy again, but I think I'm also gonna try the Ion stuff at Sallys that the cool chicks on the Hair Board rave about now . . . continued >>

I was hopeful after reading some of the reviews. I used 6N. It covered some of my gray strands 9 I even purchased the gray developer with it and used the "gray magic" drops ( I only have about 10-15% gray here n there)...really it just "lightened" my roots dramatically a sort of odd funky off color that I doesn't blend well with the rest of my hair and makes me feel like I just wanna dye it all BLACK (know that feeling..!? ARGH!!!).....Not happy...not impressed..not one bit.

I love Satin products. I first started using their bleach and developer about 3 years ago. Up until then I had been using box colors from the drug store, first some brown colors, then later the blonde colors. The browns worked ok but faded so fast so I went back to blonde. The blondes worked ok too but I wanted a whiter blonde, so I asked the girls at my local Planet Beauty for some advice. They suggested the Satin bleach with the satin 40 volume developer. It worked great, the color was perfect and didn't seem to damage my hair much, which is pretty amazing considering it's bleach and I blowdry and flat iron my hair on almost a daily basis. Last year I decided to go back to brown, so I used the 4M auburn color to fill in the base red color, along with the 10 volume satin developer. I intended to use the red, let my hair recover for a week or two, then dye the brown over it. I liked the red so much I kept it for a few months and used the red dye once more in the meantime. As all reds do it did fade so, as I originally intended, I bought the 3N dark chestnut brown and dyed my whole head. It turned out a lot darker than I expected it, nearly black, but I really liked it and have stuck with it ever since. I have no problem with it fading and the color is beautiful and shiny! If you check out my profile picture you can see how dark it is. Also I feel that it's easier for me to get my wavy frizzy hair stick straight like I prefer wearing it, probably because the color coats it, so I dye the entire thing every few months. My hair is incredibly healthy with this hair color, despite the blow drying and flat ironing. 6oz of developer is only $4 and the color I get on Amazon for about $8. My hair is fairly long and thick and it only takes half a tube of color to get my entire head and 4 oz of developer. So I color my entire head for under $10 - much better than the $100 I'd pay in the salon but I still get salon-quality results. I definitely love this hair color!

This product is seriously hard on my hair (used with the gray color developer). It leaves my hair dry and brittle. It is also the only product that covers my 15% gray hair (and trust me I have tried everything). I think that I will continue to use it...until my hair starts breaking off anyway...because that is better than gray hairs popping up all over the place.