I tried the 100% pure mascara in blackberry and purchased it directly from their website. I've worn it every day for a week now, and I love it. It smells great and doesn't bother my eyes. I haven't had any issues with it flaking or transferring to my upper lid throughout the day. I actually really like the brush. It gives me very natural, defined, feathery lashes, not dramatic, but dramatic wasn't what I was looking for. It's a very buildable mascara. I like that it doesn't dry too quickly as I'm meticulous about my lashes and tend to use the mascara wand to brush them to my perceived perfection. The extra mascara that ends up on my lids after application wipes off easily with a q-tip moistened with water. I haven't had any issues with staining. I'm actually going to buy the dark chocolate color today. Compared to the mascaras I have tried in the past, I think this is reasonably priced considering the ingredients used.
I bought this mascara in blackberry (I am eternally on the search for the perfect purple-tinted mascara) and for a brief moment I thought I'd finally found the HG of purple/plum mascaras. Upon opening the tube I found what appeared to be exactly the smokey purple color I wanted, a surprisingly pleasant scent (I imagine it just smells like the fruit it's pigmented with) and a very functional brush with shorter bristles (which makes it easier for me to apply right down to the lashline - a must on my very pale lashes). Acceptable ingredients list, nice (albeit plastic, but oh well) packaging.
Applying the mascara the following day: it was sticky, a bit too thick and difficult to apply. It kind of hurt like I was pulling at my lashes a bit, actually. I ended up with a sheer coat of pigment and wore that to work. Halfway to work my eyes started itching/burning like something was in them - I assumed it was dust since I walk/bike to work, but when I arrived and investigated via bathroom mirror, it was a bunch of tiny purple-ish mascara flakes. I cleaned them up, blaming the wind, but continued to experience more and more flakes all night - until the mascara was almost totally gone which was about 6 hours into my shift.
Next day, I applied some oil to my lashes first. This helped the application process immensely, but a few hours later the oil had dried and the flaking began again.
Day 3: I put a few drops of vitamin e oil in the mascara PLUS a bit on my lashes as a base. This made for an easy application and I was actually able to layer for added color without much effort. It also lasted a bit longer, but still flaked regularly enough that my eyes were constantly irritated almost through my work shifts. I would have given up here probably, but I didn't have any other mascaras and I do not go out in public with my invisible lashes.
Kept it up for about a week with a bit of oil as a base, then the mascara+vitE mixture. This combo made it seem possible to use this mascara at least until it was gone - until my eyelashes started falling out! There are no ingredients in the 100% Pure mascara that I am sensitive to, so I don't think the product itself caused my lashes to fall out - I think it was just the daily effort of applying a too-thick, too-dry mascara to my lashes in a rather harsh and violent manner.
BOTTOM LINE: I've heard good things from others, so perhaps this can work for you too. I probably will not be buying this again as it clearly does not work for me. I would note that I purchased this from an eBay seller, and it is possible that I received an old or otherwise bad product. I still consider sometimes trying it out again, buying directly from 100% Pure, but haven't risked it due to price.
I've been starting to become more conscious of what products I use in my beauty routine--your skin absorbs anything you put on it! I was browsing through Amazon for "natural beauty" products. This mascara was the first thing that caught my eye because it said fruit pigmented, cool! I read some reviews about it, and decided to try the mascara in Blackberry. I thought the "shimmering dark plum" would go nicely with my brown eyes. The price was decent for being natural, you pay for what you get. I want to say I paid about $16+shipping. The tube's design is classy and sleek, it has little leaves all over. The product itself is obviously a violet shade, but you can barely tell when it's on. I like the plum color better than black, it's much more natural. I have medium length lashes, but they love to stick out straight! This mascara gives them amazon length and definition, with no clumping! It even smells fruity! It doesn't give much volume, even when I use a curler the curl deflates lol. But I curl once more, which is rare with other mascaras because they tend to stick to the curler, but I don't have that problem with this. I've definitely found a mascara that makes me feel good about using it! It gives me the results I've been searching so hard for!
I'm not sure why the negative reviews...I haven't had any flaking with this mascara.
I've tried every mascara known to human-kind, but I've had to give up on all of them. I have super-sensitive allergy eyes and nothing can go on there that doesn't irritate them--until now.
The mascara smells kinda good--for a mascara.lol I love that the ingredients are all natural and nothing toxic in there. The tube is gorgeous and looks super-expensive...which it kinda is, but since it actually works, it pays for itself.
I had been using other 'natural' mascaras but my eyes won't tolerate them anymore. This stuff goes on nicely and doesn't upset my sensitive eyes.
I haven't experienced any flaking or running with this mascara. I've had much worse messes with other mascaras that were supposedly stay-put. Although this does not claim to be a stay-put kinda mascara, it wears nicely all day with no flaking or smearing off unless I'm dumb enough to rub my eyes--but really, who would rub their eyes with mascara on and *not* expect it to come off?
The price though is kinda ouchy...It seems very expensive for a tube of mascara. But the formula is outstanding and the tube is really expensive looking, so I cant fight over the price...It is what it is, and the mascara is a godsend to allergy eyes so whatever the price is, I'll pay it.
Overall I give this 5-stars. I'm looking forward to trying other stuff from 100percentpure.
My favorite mascara!
Great for sensitive eyes like mine. Does just as good of a job as any other drugstore/high end mascara.
Packaging is gorgeous! And it smells wonderful! Like berries. "Regular" mascara smell has always bothered me, smells like toxic waste. Yuck.
Great formula and brush. Wonderful black-black color.
Wonderful, healthy, guilt free mascara.
I will be buying again! :)
I've tried several natural/organic mascaras and this one takes the cake! The brush is almost identical to Almay's Get Up and Grow, which is a bristle brush with a slight hourglass shape. I find it works very well for my long but sparse lashes.
The formulation is on the dry side (which I prefer) and is very black. I'm hesitant to say it's almost TOO dry, but it does a really good job of adding volume. I normally have to do one coat over my base coat mascara and I'm good to go.
My only complaint is that it flakes.
I purchased two. One for my teen daughter and one for me. This mascara smells very nice, is packaged very nice, but gives barely any love to eyelashes. Let's face it, organic or not, the reason one has mascara is to show off her eyelashes, whether it be a flirty natural look or a flirty dramatic look. This mascara barely does its job. I would not buy it again.
I really like the idea all natural products and the ingredients list on this one is just fantastic. Unfortunately it's one of the worst mascaras I've ever tried. I have naturally long and thick lashes, But they're not very dark so I use mascara To give them color and help with the unruliness (My lashes and to curb the other way around and to get in my eyes). This mascara barely coats the lashes and Has zero staying power. Even the dollar store mascara or an elf mascara does a way better job than this one. It was therefore a total waste of money, I'll Keep on searching for a natural or almost natural mascara So that I can keep my eyelashes healthy.
This stuff is very basic for a mascara. i say this because i have the typical stubby asian lashes, and this lengthens my lashes a bit. Of course its not gonna give me super lashes but it does the job. My biggest gripes are it flakes and smudges easily. I dont have to rub my eyes for me to get black streaks under my eyes. so big disappointment. Will have to try another mascara that doesnt do this.
I have this in black tea. It doesn't really lengthen, volumize or hold a curl... only defines, which is nice if you want a natural look. However, since I have stick straight Asian lashes, I ALWAYS end up with smudges under my eyes. It's quite noticeable, not like a light shadow. I know this is not waterproof, but there are better natural mascaras (Gabriel Cosmetics mascara) out there that aren't waterproof and don't smudge. I gave it a rating of 2 because I like the packaging, but other than that, it's quite useless for me.