I've really enjoyed my Nigella sample and just might buy a full size jar. I have pale neutral skin, dark brown hair with some grays, and dark brown eyes. This shade is flattering, a grayish medium violet with light shimmer. I can wear it during the day, or in the evening with heavier liner for emphasis. I wish it were a bit more strongly pigmented, but otherwise, I think it's lovely and very on-trend for this fall.
This greyish violet is one of my favorite shadows. I'm cool-toned, with fair-medium skin, brown eyes, and brown hair with honey highlights. This shade is not subtle on me (I wear it dry over UDPP and get fantastic color payoff!), but I adore it. It's exactly the shade I envision when I say "greyed purple." For me, the lasting power is much better than pressed shadows. Kudos to Alima!