I got this product in a swap and it is soooo nice! My husband has tons of cologne so I put this on my little boy after his bath in the morning. Every time I hug him or he walks by I get a nice whiff of this great stuff! :) There is nothing cheap smelling about this and I believe that it is $17.50 in the brochure. This is very inexpensive for such a long lasting and expensive smelling scent. Ladies, get this for the men in your life! It even has a cool bottle.