This is a good hair color. Not bad, not excellent either.
In order for this product to take effect, you have to dye your hair blonde then apply the red...Red wont stick to dark hair.. and leave a decent effect! If you do this right..it turns out gorgeous
I'm always on the lookout for red hair color. I'm Chinese with thick and pitch black hair which doesn't absorb color well so most vibrant colors on the package ends up hardly showing on my hair except for a slight red tinge visible only in sunlight. Kinda disappointing considering the time it takes to do the color! Anyway, I saw the new Pure Red range and it looked promising. It SUCKS!!! the orange dye stained EVERYTHING from my scalp to my skin to my fingers - looks like it colored everything except my hair!! This is the first hair color kit to do this, I'm truly disappointed.