I got this as part of a kit when I wanted some plum colors in my makeup bag. The color is great, and it's not too sticky, like MAC Lipglass and some of the others that drive me to distraction when strands of my hair get stuck. The color stays longer than I expected from a gloss, and it did help to condition my lips. I do love the plum color. I added some Korres Guava Lip Butter over it, which gives it a beautiful frost.
I picked this color up because of the limited selection during Sephora's clearance of this brand. Scary purple in the tube that turned gorgeous deep rose on my fairly pigmented lips. Just the right amount of shine: lips were pretty "glossy" but I didn't blind anyone with the reflection from my smile. Perfect lipgloss texture in that it wasn't sticky or slimy. Not the best staying power. Like the brush applicator.