I bought this over a month ago and have been using it almost every single day. I paid $10 for it at Ulta, so it's a bit on the pricey side if you're used to cheaper lotions, but it's a huge bottle, so I thought it was worth it. I have very dry skin, made worse by dry climate and hard water where I live so I am always looking for something that really moisturizes and wanted a multi-tasker that would firm and get rid of my KP arms.
PROS: skin is more moisturized overall, even if I miss a day of application, my skin is not as dry as before I started. Skin is not necessarily firmer, but is smoother and has more elasticity. And, a BIG PLUS, this has nearly erased my KP!!!!!
CONS: contains parabens and not all natural, smell is sort of chemical in nature. Not as firming as I would like.
UPDATE: switched this out as my KP came roaring back with this. On the search again...

Wow, this lotion is so much better than I expected it to be! I was on the hunt for the perfect, lightweight vanilla lotion that I could layer with different perfumes. I hesitated to buy this because it is not the plain vanilla scent I was after - it DOES smell like Aquolina's Pink Sugar perfume...a perfume I've owned and thrown away because it was just too strong for me. This lotion does not overpower or come off sickly sweet though. It is silky, lightweight, and leaves behind a dreamy scent for hours (doesn't compete with my perfumes, either). It doesn't make my skin feel tacky or slimy, even in humid weather. My only gripe is the quality of the pump. It works fine, but it wobbles around and I'm worried it will break one day.

Vanilla devotee that I am, it's absolutely unbelievable that I only recently discovered this lotion. I'm so glad I did. This is thirty two ounces of rich, creamy, vanilla scented goodness. First off, the price is incredible. $9.99 for this much product?! I'm someone that will spare no expense when it comes to anything that beautifies, especially body creams, lotions, and butters. This lotion works as well as a lot of the high end products I use. It's thick in consistency. It spreads very easily and does not take long at all to rub in. The smell is a very soft, sugary vanilla. So sexy and yummy, but in a very subtle way! Other reviewers have noted that the scent is reminiscent of Aquolina's Pink Sugar. I agree, they smell quite similar, only this scent isn't as attention commanding because it's soooo much lighter. This would be lovely for anyone that likes the way Pink Sugar smells but is concerned about smelling too young and juvenile. In terms of moisturizing, this does leave my skin soft and touchable. I always layer body butter over my lotion from top to toe and placing this product in my regimen has been very, very pleasant.

Love, Love, Love this lotion!!! First of all it smells fantastic. It smells almost like a more grown up version of Pink Sugar. Now, I hate the smell of Pink Sugar perfume, but I love the scent of this. Go figure. It keeps my skin glowy and moisturized. Also you get a great big bottle of the stuff for around $10 at Ulta. A def. repurchase.

I hate to taint this product's glowing record but after extended use, this lotion seemed to stop being effective on me. I really appreciated the large size of the bottle and thought the price ($10) was quite reasonable considering how long a bottle lasts. At first I was in love. It smelled wonderful, applied and absorbed like a dream and left my skin smooth and soft. I made it through my first bottle and purchased a second and the formula seemed a little...off. Not only was the lotion lighter in colour, but also lighter in scent, and overall just didn't seem the same. After that the dry skin bumps I had suffered from came crawling back, and it just didn't seem to moisturize my skin as well or for as long anymore. I eventually had to stop using it because it seemed as though either they had changed their formula (for the worse) or my skin had gotten too used to it. Anyway, it might work for others but I have since tried to go organic and am using Alba Botanica's Very Emollient Lotion (Unscented) and am LOVING it, better than this :)

THE BEST LOTION EVERR! I have tried MANY lotions and I am so glad I came across this one. It seriously is amazing. I have pretty dry skin and this lotion makes my skin so soft and the smell is really good, especially after it's been on your skin for awhile. I can't say enough good things about this. Also the price. A hugeee bottle for $10?? I never even knew about this line until I started researching for a good lotion and this one was popular and I definitley see why. GET THIS LOTION. PERIOD.

Great lotion. First off, this is a real bargain, 32 oz. for $9.99 at Ulta. I like the smell a lot, it's sweet yet subtle and it actually lasts quite a while. It's very moisturizing and absorbs into the skin right away and doesn't feel greasy. It has all kinds of nice ingredients in it - alpha hydroxy acids (lactic, malic and glycolic), shea butter, almond oil and apricot oil, vitamins A and E, and caffeine (to tone). I've seen other lotions with maybe just a couple of those ingredients, costing a lot less for a smaller bottle. I like the Booth's line, as they have a lot of affordable high quality items. I also love their green apple microdermabrasion scrub and just bought the argan oil body butter, apricot oil firming body lotion and calming tomato peel mask, which I can't wait to try. I would definitely recommend this lotion to others.

Best lotion I've ever used by far....keeps my legs and hands smooth and soft between showers. I apply it nightly, right out of the shower while my skin's still damp. Goes on nicely, and smells great too...shea butter and vanilla cake imo. $9.99 for a pretty hefty bottle @ Ulta. Definately reccomend.

This is a great all purpose type lotion for dryness. It comes in a GIANT container and smells like vanilla cookies. It doesn't linger all day, which I love. I don't want to smell like any of my lotions all day, including this one.
Another great Booth's product that I can't get enough of!

I load up on this when it's bogo 50% off. I also get on coastalscents.com and order buttercream (They also have a pink sugar and a vanilla sugar oil) fragrance oil for $2.99 (2 oz. I use half oz per half bottle of lotion, so a full bottle per full Booth's lotion), and mix it into this lotion for a delectable creamy vanilla cupcake fragrance. Whenever I get out of the shower and put it on everrrrybody asks what I'm wearing. Plus the oils help to moisturize even better! You all should try it! VERY moisturizing and I feel it prevents razor burn with the AHA acids in it. Won't ever use another lotion unless it's this or Booth's Apricot Firming Lotion

i'm absolutely backing up those who said this reminds them of aquolina pink sugar. it would probably be a great lotion to layer with that, and you could probably layer it with many fragrances. that said, it goes on strong but seems to eventually fade to something somewhat milder. another lotion that smells very much like this is suave lavender vanilla.
the lotion itself is FANTASTIC. non-greasy, but very rich and moisturizing. my hands feel like heaven right now. that's really the part i love the most. oh, and the low, low price! i just wonder about how effective it is at exfoliating and doing these wonderful things it claims on the label.

I just started using this less then a week ago, and I can already say this is the best lotion I have ever used. It absorbs quickly and does not feel sticky, heavy, or greasy. This is extremely important in sticky, humid Florida weather. I like the scent a lot, although I find it a tad overpowering as I am applyng lotion. On my skin, it smells slightly sweet and does not clash with my perfume.
My only gripe is the pump. I am not sure if I got a defective one or if the lotion is too thick for the pump, but I find I have to remove the pump and squeeze lotion into my hand. That will not stop me from buying this again, though. My skin feels amazing.

This lotion is amazing! A basic recommendation from my dermotologist was find a lotion that has glycerin in the first three ingredients before mineral oil; and you've got a good start to a great lotion. This has glycerin as the 2nd ingredient -- after water and mineral oil listed is the fifth. So it's dermatologist approved. It's moisturizing, does help to calm the skin and is nourishing. It's helped with my KP (those little red bumps). It's amazing on -- not greasy at all. What's best is the fragrance -- to my nose it's not Pink Sugar as most say -- it's not as sweet as PInk Sugar (otherwise I wouldn't like it on my skin). It reminds me more of La Maison de la Vanille -- Vanille Divine Tropique! Very lovely vanilla melange of soft tropical florals. Gorgeous! If you like La Maison de la Vanille fragrances then you need to check out this lotion. Amazingly long lasting -- and leaves skin smooth and never greasy or gummy. It's wonderful! I look forward to trying the Lemon Sugar and even perhaps Coconut Fig.

I like this lotion a whole lot! I took one lippie off because I wish it smelled more like plain vanilla but all I get is Pink Sugar. The scent doesn't last all day, just about 4 or so hours on me so that is no biggie, I want to get the lemon lotion next time.
I have horrendous keratosis on my shoulders and upper arms, along with a small amount on my forearms and thigh area and this lotion is starting to heal this right up and I have only been using it for about a week! That impresses me so much! I have tried so many lotions to try and get this issue resolved but I couldn't ever stay with them for too long because they are greasy and feel gross, but this lotion absorbs well and is not greasy at all. It is a thick lotion but doesn't feel that way on the skin.
Not happy that there is mineral oil in this, but for what it's doing for my skin, I don't mind. It's cheap and it works, will def repurchase.

I have keratosis pilaris & this has totally changed my skin. I will never use anything else. Particularly now that its winter- I live in the desert & with no humidity & no sun my arms were looking bad. I've been using this for about a month & will never use anything else. I've spent a ton on exfoliants, lotions, dermatologists and this is the only thing that has actually worked. I LOVE IT!!!! continued >>

Great body lotion! I love all of the scents and the product is amaing!
Grea bargain!

This is the best body lotion I have ever used. I bought the vanilla this time as a layering option for my perfumes (wear a lot of orientals). My favorite scent is the lemon sugar although the vanilla is OK. But, regardless of which scent you choose to enjoy- the lotion itself is worth the minimal investment of nine dollars for a HUGE bottle. It makes your skin look and feel incredible. I think it would easily be better than most moderate to high end brands- things I have used bath and body works, the body shop, Lush,
Prada, Estee Lauder, ect. It's just kind of a challenge to find here.

This is my absolute favorite body lotion!! It smells amazing, is long lasting, has AHAs, and is only $9.99 for a 32 oz bottle at Ulta!!! Must have for me...try it you won't be disappointed!

Ladies, I got this at Walgreens for $2.49. If you love this lotion, go check your Walgreens, stat!
I just got it yesterday, but I have been using an AHA product on my face and love it, so I am sure I will love this for my body.

LOVE this lotion! I purchased mine from Ulta for $9.99. I love it because it is not sticky or too heavy, it sinks right into to your skin, and it has a beautiful scent. EVERYTHING YOU WANT IN A LOTION! I also tested the Coconut Fig & Lemon one and they all smell GREAT! I bought one for my sister and my cousin for Christmas. continued >>