I purchased a sample of this and the Porcelain shade on Face Atelier's website on the recommendation of the MUA Lisa Eldridge. The porcelain shade was laughably dark and brown in undertones, so I passed it along to a friend, but I've been mixing the white with my HG concealer (that I currently use as a foundation), Amazing Cosmetics in Ivory, and am getting interesting results. It's lifting the AC concealer to my exact skin tone, and it's also counteracting the oiliness of the concealer for a more matte look. I'm still on the lookout for my HG foundation that will match, correct, conceal and not be too heavy, cakey, oily or matte, but until the day comes when the clouds part and the Heavens shine down on the perfect product somewhere, I suppose I'll purchase this Zero Minus and use it to mix with some different things until I find something that works. DAMN YOU PALE SKIN!

I bought this foundation in Zero Minus because I'm so fair (about NC5) that I can never find ready-made foundations that work for my skintone. I mix it with a Korean BB cream (Skin79 Orange Vital), and for the first time in my life, my face matches my body! It's been a lifesaver for that.
It is, however, a bit tricky to work with. The BB cream I have glides on easily, but mixing Zero Minus into it makes it dry very fast so you have to put less at a time and work in layers. It will also make flaky skin more noticeable (I have mild seborrheic dermatitis), so instead of applying it in a circular motion or buffing it into the skin, I find it's better to apply with fingers in an up-down way, like painting. It somewhat lowers the staying power of the BB cream too, and although I use a primer under it and powder on top, by the 6-7 hour mark my skin is kinda oily and the foundation has caked a bit and emphasized lines. Color wise, my skintone is very yellow and I do not find that Zero Minus cools the color of my BB cream, which is warm toned. I would say it's a neutral white, so it doesn't really change anything.

All in all, it is a good product that does its job well enough. There aren't too many similar products in the market (Illamasqua does have two white foundations I believe, one neutral and one pink, but they are tricky to find in the US, Sephora only carries the pink), so even though there are things I don't like, I will probably repurchase. I'd only recommend staying away from it if you're very very oily, or have a lot of flaky skin and dry patches. Also, since the formula isn't stellar, it's probably best to mix Zero Minus with any silicon based foundation you already like instead of with another tone of FACE Atelier ULTRA foundation to minimize the problems.

This foundation is wonderful. I have hard to match coloring so I'm used to mixing foundations. The fact that this company designed colors for mixing is awesome!!!! ( it's because a woman runs the company). I use #6 which is too light, but matches my undertone best. Then I add some zero plus and it's perfect. It seems the odd numbers are more on the warm side and odds are on the cool side. I apply with a beauty blender. This foundation feels great on my face. Looks awesome. Love the pump. My only complaint is I wish it had better staying power. I would by this again.

I bought the FACE Atelier Ultra Foundation in #12 Sable at the IMATS Toronto in November. Only recently, I started using this foundation and I am in love. Very few makeup brands are able to get colors right for women of color. This is one of the first liquid foundations that has matched my skin tone so well. I apply the foundation with the beauty blender for a flawless slightly satin finish. I use a pump and a half to cover my face. The coverage is medium but very buildable. Once set, this foundation lasts me a full 12 hours.

I have oily skin, am pale and neutral/cool-toned, so I purchased the lightest shade (Porcelain) and Zero Minus.
I love this foundation mainly because of the color match. Obviously it's hard to find very pale foundations and I find that this is pretty foolproof; I can hastily mix the two shades together on my fingertips and have a near-perfect match. I also love how well this foundation blends seamlessly into my skin (I use a damp Beauty Blender). Once the foundation dries down (which generally takes only a few minutes but depends on what moisturizer I've used/how long I let the moisturizer set), it leaves this beautiful satin finish. My skin looks matte but still healthy and dewy. I always finish with setting powder, which takes away some of the dewiness, and then Guerlain Meteorites, which gives me a little radiance. My skin looks amazing after all is said and done.
Unfortunately this is not an HG foundation for me in the long run. While it's a lovely foundation and leaves my skin looking flawless, my biggest beef with this foundation is that it doesn't hold up. Regardless of what primer I use under it or what combination of powders I use over it, the flawless finish is short-lived. By the end of my work day, the foundation has caked up in my fine lines and completely slid off areas like my nose and mouth. The dewiness turns to greasiness on my oily skin. Another small note is that in pictures, the flash reacts with the foundation so that my face looks whiter than the rest of my body (maybe because the foundation "may contain" Titanium Dioxide?)
I'm going to repurchase this and continue trying different moisturizer-primer-setting powder combinations with it to see if the wear time improves; otherwise I'll move on. I'm giving this four stars for now because if I could get it to last, this would certainly be my HG foundation.

** Not Tested On Animals **

Skin type: normal to dry but acne prone.

Desperately seeking a new HG foundation since I found out MAC test on animals after being bought out by Estee Lauder. MAC is now sold in China, and Chinese law requires that ALL cosmetics be tested on animals.

For reference, I am MAC NC25 / NC30 - see my notepad for my colour matches to other brands.

I've tried Sand which was a bit too pale but Sepia is a pretty good match.

PREPARATION: as this is water-based, I applied Face of Australia Primer only. Usually I'd apply a moisturiser as well but I only have oil-based at the moment.

CONSISTENCY: liquid, quite runny.

QUALITY: applied with a Sigma stipple brush. Durability is ok I think, as always the real test will be come (Australian) summer. The coverage is medium to not-quite-full. I had to use a concealer to cover a couple of particularly blergh zits + under my eyes also. A slightly dewey finish, topped off with Ben Nye Luxury Banana Powder.

RE-PURCHASE? Yes! It's not quite HG but I've only worn it a couple of times so we'll see. It's definitely in my top 3.

(samples purchased from Camera Ready Cosmetics for $4 - great!)

I usually buy foundation to match my NC15 - 20 neck and chest and Ivory (#2) is perfect for me. Application is foolproof (I use a Beauty Blender) and it blends like a dream. The finish is matte, yet luminous (but not dewey) and imperfections are "blurred". I'd say this is a medium coverage foundation, yet does a decent job of minimising dark circles, hyperpigmentation and pores without looking cakey. It wears very well, in fact, impressively so. I had been sweating buckets from doing some housecleaning after I got home from the mall yesterday. I must've pat my face with a towel more than 5 separate times (yes, it was sweltering!) and when I finally went to the bathroom to take a shower, I caught a glimpse of my face in the mirror. Was stunned to see that the foundation was still on, a little faded (evenly across my face) but still luminous (not greasy)! And I didn't even have any primer on! I've had this foundation for a while but somehow never got around to reviewing this little gem. It truly deserves 5 lippies in my book!

P.S. I have dry combination skin.

I wanted to have a foundation that replaces my MUFE Mat velvet+ which breaks me out occasionally and doesn't lasts on me. I like somewhere abit of light-medium coverage and FA is perfect for that. Runny consistency which is nice for blending thoroughly. I picked Sand suitable for fair yellow skintone (MAC NC20-25). The overall look is so pretty and polish! I do need to blot my face but I don't see that's the problem because my skin has always been the problem when comes to oil. But the best part it stays put and looks fresh even when I blot my face. I'll say give this a try by getting the samples. If you have oily skin you do need a primer. Oily skin must have primer no matter how good or bad the foundation is. No foundation is perfect for every skin.

An absolutely beautiful foundation. Reading the reviews, I was skeptical of buying this since many with oily skin found it too dewy. However, upon swatching this in a theatrical makeup store, I knew I had to have it. I purchased the shade "Porcelain", which matches my NC15, neutral leaning yellow skin. Those with skin lighter than an NC15 would need to purchase Zero Minus to mix. Onto the application itself, the foundation glided very smoothly onto my skin, due to the silicone content. For those with dry skin, I would recommend a primer though, contrary to what the brand claims. I found that the foundation dried quickly, so I prefer to work in sections. However, it does leave a slightly dewy finish, but not greasy like Chanel Pro Lumiere. My favorite setting powder for this is Ben Nye Neutral Set, which mattifies the foundation without adding any texture or color. Regarding the lasting power, it doesn't measure up to longwearing foundations like Estee Lauder Double Wear or Revlon Colorstay, but I found it to last reasonably well on my oily skin. I always blot throughout the day no matter what foundation I use, so I don't mind any oily spots. I prefer to use a satin finish foundation over very matte ones, despite my skin type. I am really loving the lightweight, full coverage this provides. It truly provides a flawless finish.


EDIT: Sadly discovered that this breaks me out in tiny clogged pores around my face. I'm generally not sensitive to cones, so not sure what ingredient triggered it, perhaps the bismuth oxychloride? It is mentioned as a "may contain" ingredient. Giving three lippies instead of 5.

I had high hopes for this foundation.

I'm so glad they had samples so I didn't waste my money. I have a dry skin type so I was looking for something without powder that would last all day and look good in pictures. This seemed to give ok coverage but when I took a picture, it reacted with the flash and made me look too pale, I used the ivory colour so it should have come out ivory, I was really dissapointed as it says it hasn't got SPF ingredients but when I did my research it does contain some SPF which is why it still reacts with the flash. When I used the darker colour it came out nice and tanned but it still bounced off light on my forehead and I could see it didn't look flawless on my nose area, this is usually where there is some light redness and some people recommend a makeup base or green highlighter, but why should I? I can't bo bothered with any extra crap. Everyone wants one perfect foundation to do the whole job. When I removed the flash on my camera, that's when it looks perfect but you can't go to a club with little lighting and keep taking pictures without the flash.

It's the most unflattering foundation I've ever used. If maddonna and ga ga use it then I assume they have makeup bases, powders and professional light diffusers to make them look good.

This seriously is not completely SPF free making it not 100% flash friendly.

I'll go back to Estee Lauder camouflage foundation full coverage for face and body but this has SPF too but at least it's better coverage. It's good that it does not contain purfume as I am allergic to that.

Oh well I think I've tried every foundation off the shelf but I'll keep looking for the perfect photo friendly one.