Best brow product on the market. The little container has lasted me three years of daily use and will likely last a couple more - a little bit goes a long way! I've found nothing better.

This is A.) the only brow product I have ever used, and B.) the only brow product I ever intend to use. I purchased a pot of the dark blonde / medium brown probably 5+ years ago? I religiously use it daily, and am only recently nearing using up this pot, as I spilled some in my sink a few weeks ago. I have thick, nicely shaped brows naturally, but using this with the angled brush makes me look much more put together. It goes on in less than 30 seconds. Lasts all day. No breakouts. Forgiving color, especially since I am a dark brunette with dark brows anyway. It looks totally natural and completes my look as much as mascara. Will definitely be purchasing again.

I absolutely love the eyebrow powder in "Brunette"!

Easy application. I use a small angled brush to apply it.

A little goes a long way and for $11 (US), it's definitely a great value!

This is the best brow product I've ever used. I chose the shade dark blonde/medium brown. It's the perfect shade without any red. It looks very natural on and it lasts all day without smudging. One little pot lasts a very long time

Absolutely the BEST brow product I've ever used! It looks like a small amount for a high price but don't be fooled........this magic powder lasts for years! I have blonde brows that have thinned over the years and this brow powder does the trick. It fills in, looks very natural and lasts all day! I actually get complimented on my brows. It is easy to apply with the brow brush and a little goes a long way. So much better than a pencil. I won't even consider trying anything else!

The best brow powder ever! I've tried quite a few, including pencils (not for me) and I love how absolutely natural but full my brows look after I apply this. And I also love how long it lasts. My daughter spilled half of it out and it still lasted me a year. This brow powder is a daily staple in my everyday makeup, and it REALLY makes a difference with my eyes.

My favorite brow product! very natural and stays put! I use the med brown and the auburn when my hair is red! The little pot lasts a year at least! For the price.. you should try it. Its the best I have found!

The BE brow color in auburn is the perfect color for my brows. I have strawberry blonde hair with honey blonde highlights (only my hairdresser knows for sure). I have been using the brow powder for over 5 years, and I have started using my SECOND JAR. It is definitely worth the cost! I have used many pencils because of the staying power but there is not a color pencil right for me, and always return to BE brow. If only this product was waterproof I would be shouting it from the rooftops. I have sparse eyebrows with no tail on one and BE brow powder is always needed.
Update - for some reason I decided to try again to find a brow pencil. I purchased and returned 5 pencils! BE auburn is my color and it is so easy, unlike a pencil. A tip for those who don't like using a full pot is to put at least 1/2 in an empty BE pot and I do dip the brush in the color and use the lid to remove the excess. If you have an empty pot with the sifter, even better. Don't forget to "tape" over some of the holes so you don't get out too much. I usually use a return address label; sticks on great.

LOVE this. I have been brow obsessed for years, and this is hands down the best brow product I've ever used. It doesn't look like makeup - it just looks like I have great brows. The color is perfect. Not orangy at all. I've tried every brow product, I'm sure. This is the best.

Another reviewer said she didn't want to remove it at night because it looked so great - I laughed because I always feel that way. So, I don't take it off at night. I take off all my makeup except the brows. After all, you are supposed to be able to sleep in mineral makeup. So, if I have to go to the hospital in the middle of the night, at least I'll have good brows ;-)

I have natural dark blonde hair and kinda brunette brows that are generally not bad but still lack something around both ends. I absolutely adore the colour (Dark blonde), it is IMHO the most important part of any brow product. It matches my natural colour to perfection. I use this wet for better precision and it's amazingly natural and long lasting. I go swimming with it and it has never smudged or disappeared. It makes my brows so pretty that I don't want to clean it in the evening.
The brush is not that bad because it's very hard and stiff but for me it's too large (i.e. unprecise) and expensive. Now I'm a bit sorry that I invested $15 in it.
The package is as dumb as any BE product because if you want to travel with the product, you will end up with it all out of the jar. I really think they should rework all their packagings.
Price is $14-15 which is ridiculous for just a small jar of powder. It is too much even compared to their other products which are all many times the quantity (even eyeshadows and liners are 2x or so the size and they are cheaper... why? Are they made out of better minerals or what kh kh...). It does last a long time but still it shouldn't cost that much and this is so annoying me. You don't pay for the quality, nor for the quantity, nor for the packaging. They charge us that much just because they *can* not because it's reasonable. I'd switch away from it immediately if I find the same colour cheaper.