We all know about the packaging, so be careful. If you're lucky enough to find this color, grab it. It's a wonderful deep, dark, rich plum that hints of a purple undertone. But not in the way you'd imagine. You can see the rich burgandy stain in the pigmentation and it lasts all day.It's a great matte color that sits on your lips. I'm pale, and I like wearing this with just very dark eyeliner and black mascara with minimal blush effect, just highlighting my cheekbones. It really is one of those special colors you want to have. No wonder it's always sold out at the Wet 'n' Wild displays.

I saw swatches of this on some blogs and it looked so beautiful. So I bought it and I have found that for me, this will not work as a lipstick: it is very very pigmented and I just am not a "bold lip" kind of person. That said, I love the color--it has been described as a sort of purple fuschia color. I would call this a deep magenta with purple tones when "full strength." Definitely a cool color. It is so pigmented I can't see being able to apply this without a lip brush; or dabbed on as a stain with a fingertip. I will have to use this mixed with a balm or clear gloss, which is OK. For the money, this is very high quality although the packaging leaves something to be desired.

I absolutely hate it. If I put this on directly from the tube, it doesn't sit well on the lips: it looks too dark (deep purple) in some parts and lighter (plummy) in others. I definitely need a brush to apply this, which is hard to carry with me in order to reapply during the day. AIso it is way too dry and looks awful on chapped lips.

The color in the tube is a deep berry color, Apply it with a lighter hand for a brighter fuchsia color, apply with a heavier hand for more of the purple undertone to come though. If you have wet n' wild's Ferguson crest cabernet, don't bother getting this one (and vice versa). They are the same color but different packaging.

Love this lipstick. I searched high and low for this lipstick in diffrent stores for months. I was finally able to get 2 of them, both from diffrent stores. I have not been able to find it since. It is a dupe for Mac's Rebel, which I also have. Love it, if I find it again, I would buy it. The only thing I am not crazy about it the packaging. When you go to cover it, it's easy to nick. Still, a great buy.

This lipstick has GREAT pigmentation, a beautiful semi-matte finish, and is not drying at all. The color looks plummy in the tube, and I bought it expecting vampy sort of purple, but on my lips this leans more towards bright fuchsia. Unexpected, but still gorgeous! My only problem with it is that since it is such a bold color, I'd like to be able to apply a lighter coating of it on top of lip balm to give more of a stain effect. Whenever I've tried to, it comes out patchy and uneven. So its all or nothing with this lipstick, not as versatile as I would like. The packaging also leaves a little to be desired as other reviewers have mentioned, but since it is so cheap it's easily replaced if you happen to break it. If you gravitate towards bright, fun colors, this is a great lipstick to have!

I'm a matte-lip girl in a glossy world, and I'm always surprised now to find matte lipstick. If I want a matte look, I know I probably need to just stick to lipliner. But I found this at CVS. There were only four colors on the display, and I got the red and this plummy one. Well, this looks plummy in the tube. On my lips it's actually more fuschia. I like the pigmentation and it doesn't smell weird--it doesn't smell at all, actually--and of course it's dirt cheap. It doesn't retract all the way down into the tube though, which irks me. This came in a pack with a mini lipliner and was only 99 cents on sale at CVS (in a BOGOF sale).

I couldn't justify buying MAC Rebel because it's not the texture/finish I like for a shade this bright, and these are so pigmented and cheap. For $2, these are a steal because of the pigment and application. You get a comfortable matte formula that really does last for hours, and they don't dry out my lips. I love the color for fall and winter, and highly recommend trying these if you want a trend or dark lipstick this season. The only thing I hate is the packaging because you can scrape the lipstick inside of the cap by accident, and sometimes the lipstick tube breaks. When you buy them make sure you shake the tube a little and upside down to make sure it's not already broken. I wouldn't mind if they went up to $4 if they'd fix this issue. This particular shade was really hard to find in stores. Some don't even stock it. I found a larger display at Kmart after I went to more than four drugstores with no luck.

This is a pretty darn good $2 lipstick! The color is a deep dark purpleish-berry. This color is not for the faint of heart-it is a bold color. There is nothing subtle about it. What impressed me is the formula. It is not a dry true matte-I would characterize it is a heavier semi-matte. Very good lasting power. I like the size of the tube, but as other reviewers noted, it does not twist down flat with the tube so you have to be a bit careful when replacing the cap. Was not exceptionally drying on my lips like matte-ish formulas can be, but I would not say it was moisturizing either. Overall not a bad lipstick in a gorgeous fall shade for $2.

Beautiful plum color. It's more on the purple side which makes me love it more. It's matte, not drieing and super pigmented. My only dislike is the packaging, I wish the lipstick, when brand new, wasn't sticking out so much. I have have to be super careful when putting the cap back on to not mess up the lippy. I won't take any stars off of it though, for $3 this is a steal!