I LOVE my GHD! I will never use a different flat iron, no matter what praises I hear. I have tried a few before my GHD, and they just do NOT do the job that the GHD does. At first I thought, it's just a hair straightener, what so great? It's anything but JUST a hair straightener. I have extremely curly, textured hair that frizzes just at the mere mention of the word "humidity". With the GHD and a bit of serum that is not an issue at all!
Yes, it is expensive, but I honestly think it is worth the price, and you will get a lot of use out of it!

These are the only straighteners I've ever owned - for about 10 years now. I only use them once a week, as my hair is naturally fairly straight. They're fantastic and I would immediately repurchase if anything happened to them. They leave my hair shiny, heat up in about 30 secs (great as I sometimes run late) and the effects last until I next wash my hair. They even stop my hair frizzing in the rain.

My first one was a chi and I loved it, until it broke. I got about 2 years out of it.This just gets the job done quicker and is less damaging on my hair because it straightens my stubborn tidal wave situation with just a single quick pass thru on the troubled sections of my hair and lasts for days on end. I still do use the Chi silk infusion ( genious marketing strategy of Farouk CHi to include a sample size of that stuff with his flat iron) and some Moroccanoil to heat protect it. Love my Ghd, still going strong after about 2 years.

Best hair irons ever. I have the 1-inch and 2-inch and plan to buy the 1/2-inch. They are pricey, but hair irons are not the place to try and save money, because you will end up wasting it every time. These irons work, even when I had my stubborn curls, and the hair stayed straight so long as I put a little lock-in product on and don't expose my hair to too much moisture (i.e., rain). I also use these irons to finish my hair now that I've had it chemically straightened. Cannot recommend this brand of irons highly enough.

Pricey, but awesome if you use a hair iron often. I have thick, long, dry hair. I have keratined my naturally curly hair and currently have about 5 inches re growth. I flat iron almost daily (damage heaven) no iron will prevent damage if you use it often no matter what. This is no different. There is no magical- no -damage iron. This will reduce damage only in that you only need one pass. No snags on hair. It heats up super quick. Has no settings. I considered this for a while and finally got it on a flash sale site so it was about 140$ for the 2 inch. Best iron i have out of chi, sedu, maxiglide and some other over years cant remember. The others arent bad and i still use the 1 inch Sedu very rarely, but this is the best for sure.

I have a love-hate relationship with this flat iron. It's a hair salon standard flat iron, but you really should be careful of not buying a counterfeit as the market is flooded with these. The counterfeit models are of really poor quality, but cheap. The original GHD which you can verify on the official website is heaven-sent, but it will cost you around $200 which i.m.o. is a bit expensive. Try and find a good deal at Sephora, Folica or Amazon for under $150 and it's a no-brainer. continued >>

These straigtners have a cult status for a reason. I have just purchased my second pair. My first pair lasted me for 7-8 years. They are well worth the money, if anybody is in doubt don't be they will be one of the best purchases you will ever make. They do everything, curly, straight, wavy whatever you feel like on the day. Go ahead you wouldn't regret this purchase.

In Australia these straighteners retail for AUS$330 - they are a very expensive product! I am glad I spent the money, I don't think there is a better straightener on the market. The original one I purchased, probably 4 years ago, stopped working after about 6 months, but under warranty was replaced by GHD. I've had no problems with the replacement and have had it for several years now. I would be wary about purchasing on the internet as there are a lot of fakes and you don't get the GHD warranty, I definitely recommend buying from a trusted retailer as it is a expensive purchase! Great product!

Pros: Easy to use, heats up very quickly, flexibility that you can turn on/off the iron on the actual iron, long cord, styles quickly, comes with possibility for differents electrical plugs (In EU).
Cons: VERY expensive, standard verion does not come with a storing pouch.

It is really well worth the money though and I would happily re-purchase :-)

Love this bad boy. Heats up in seconds. It hasn't damaged my hair as much as my previous (Sedu) flat iron had. It only takes a few passes to get my crazy curly hair silky and pin-straight. Makes styling my hair much quicker. Love it entirely. Well, except for the price tag.