I got this in a palette that was on sale for $10 (set of four shades). I regret it now because I only use this shade!
It's a soft black, just like it says, and matte. I actually use it to fill in my eyebrows. I don't think I'd buy it again just because I think I could find a comparable product for much less.
This colour is just mediocre. Dark colours, especially black, needs to be dense and well-pigmeted to work as e/s, but this one is very sheer. I guess the consistency is similar to the paler colours, and that's why it works well for lighter shades rather than dark intense shades. The description is fitting - it is a very soft black, matte and flat. If you want more drama you will need to mix this with another colour or layer over eyeliner.