I bought this on clearance so it was dirt cheap. I think I paid less than a buck for it. It's not really a mauve IMO. It's more of a berry color with specks of white. I wouldn't say it has any shimmer. It is very heavily pigmented. I barely tap my brush on the surface and it gives me plenty for my cheeks. This stuff would really last you forever. The only reason I wouldn't repurchase is because I'm not much on berry blushes, I'm far to light complected for this.