This gloss looks amazing in the tube- it shines green, purple, and blue depending on the light, yet it is so wearable on your lips! On me, it ends up a rich pink color with a yellow sheen. The applicator is a wand style with a brush on the end instead of a foam tip (another big plus!). The texture is very smooth- almost like a slightly thinned out chanel glossimer. It lasts surprisingly long considering the texture. Overall, a great quality and an amazing looking gloss. The only downside is the $30 price tag- OUCH!