This is probably one of the best cruelty-free mainstream waterproof mascaras available on the market today. But is it one of the best waterproof mascaras? No.
- clean definition
- doesn't flake
- truly waterproof
- ability to apply multiple coats without clumping
- wet formula (makes my lashes lose their curl if I apply too much)
- dries slightly stiff (but not as stiff as Maybelline Great Lash --- ugh that is the worst mascara ever)
- brush design clumps lashes together instead of providing separation/making them feathery
- doesn't provide much volume
All in all, I'd stick with my HG Urban Decay Cannonball.
This mascara was alright. It made my lashes look much longer and fuller, however, it flaked horribly right out of the bottle. Most waterproof mascaras tend to flake off throughout the day because of the formula, but this one would flake and smear within minutes of application. Such a downer, because it made my lashes look so nice!
The problem with this mascara is that it dries out SO fast. It works great when you first open it... But after a month it's....meh
No. Just "No".
My only regret besides chucking out over $20 for this was the fact that I didn't keep my receipt.
I bought a small version of the non-waterproof Lights, Camera because I needed a travel tube and at the time they didn't have the smaller Too Faced BTS mascara for sale. Using the small tube, I thought..."hmm...this isn't half bad, but I do prefer waterproof so maybe I'll go back and try it." They didn't have mini version of waterproof so I threw all caution (or all $20) to the wind and bought it, with the knowledge that I already do like some of Tarte's other makeup products.
And then I tried it...and tried it...and tried it. No matter which way I used it I came up with the same result - short, semi-thick and super stiff (almost crusty) lashes. It's hard to build mascara when the result between coats is so stiff you're afraid your lashes will break off.
Now, I will say they didn't lie when they said "waterproof" as it does stay on well in sweat and during a nap. I cannot attest to it's waterproof-ness in the ocean as I didn't like it enough to wear it during my last surf session.
$20 gone and lesson learned.
Thereís absolutely no reason to pay $20 for this.
What I like: Very black, certainly waterproof and long-wearing, defining.
Donít like: Letís be honest, ďdefiningĒ is like the most basic thing a mascara can do. I have relatively long lashes to begin with yet this did absolutely nothing for them. It had absolutely no lengthening and was impossible to add volume no matter the coats. Iíve never experienced such a dud. The formula is so watery. Having long lashes, it smudges all around my lids when I apply it, and of course isnít easy to remove. The rubber bristles on the wand are so short it makes it hard to control application and takes longer to apply. The packaging is cute but annoyingly gimmicky; I much rather not have my mascara take up so much space.
Overall, I would return this, but it was a gift. So Iíll keep it around for when Iíll be swimming or use it as a final coat over better performing mascaras.
This stuff wasn't terrible, but that's not really something I'd like to say about a purchase. Not terrible is not good enough. It did go on smoothly, but I didn't find I could build for more drama. It ended up clumping around the base of my lashes like crazy, too. I didn't have many smudges, which is a good thing. I just wasn't wowed, and didn't feel like the staying factor was anything to write home about. Super easy to remove, because at the end of the day it was mostly gone. I love Tarte as a company, but won't be buying this mascara again.
I LOVE THIS MASCARA!!! First and foremost, I love Tarte because their products are vegan and cruelty free... great on both fronts since I care about what I put on my body and is absorbed into it AND because animal testing is sickening and unjustifiable to me... I can truly feel good about using this product!! Anyway, so since I've been oiling and naturally treating my lashes they've grown even more full and longer and this mascara really accentuates that-- Definitely the best I've ever used. It's a fiber formula that (stored at proper temperature) is a nice liquid formulation that glides on easily and creates more volume as you repeatedly glide over and layer it. If it clumps just leave it to dry a bit and then you can take your index finger and in a gentle back and forth motion going up the lash from bas to tip, you can easily separate them again or with a clean mascara wand. Also if you wait a few minutes you can apply more and with the buildable flexible fiber formula it just adds more length and more volume!! It totally looks like I have a full set of lash extensions with this mascara my eyes are nicely framed in a dark and luscious way. Definitely happy with this product and a tube lasts for at least 6 months- totally justifies price for quality and effectiveness! 5 lippies.
Tip: If it looks like it's hardened a bit in the tube then you can run the tube (closed) under hot water to get the formula to loosen.
This mascara does a great job at lengthening your lashes and giving them volume. It doesn't end up looking clumpy and it keeps the curl of your lashes. This mascara ended up smudging on me but the good thing is that it didn't keep reoccurring after wiping it away like most mascaras tend to do. It's not worth it for me to be paying so much for a mascara that does the same as a drugstore mascara. I personally think the packaging of this product is hideous and makes it hard for you to hold onto the wand. The wand is pretty chunky and can get messy when applying mascara.
This mascara isn't anything special, though the packaging is super cute. I agree with a number of other reviewers- it's a very wet formula that doesn't add much volume or length. It'll give you a natural look with a nice dark color. I'd compare it to Maybelline's Full n Soft... however, Maybelline's Full n Soft is $15 less.
My review used to be 5 stars but I've decided to change it. I've purchased this twice now, so here are some thoughts. I'm not sure I'm a fan of this mascara anymore.
I buy this when it's hot outside because the heat makes my mascara melt under my eyes. At first this worked really well and was my HG but not so much anymore. I go to school at 8 am and by 12 I have to get a makeup wipe and wipe under my eyes. I am inside my school for those 4 hours.
I also dislike how its so wet, when applying it I always get it all over my upper eye area and I have to wipe it away from there. The brush, for some reason, gets clumpy so quickly. And it doesn't even do that much for your lashes.
So this is not worth $30 at all.