When I bought this mascara and tried it out for the first few times, I wasn't a fan, only because I was applying one coat and it didn't seem to do much for me. I found it in my makeup bag again and decided to give it another try. This time I applied a couple coats and it defined and lengthened very well.

It does a good job of holding a curl (I heat my eye lash curler prior to curling) and totally opens up my eyes. I go to school and work two jobs and throughout my 12+ hour days where I need my makeup to last without reapplying, this does an excellent job of lasting all day and even in between naps. It doesn't flake on me at all either. I would definitely re purchase and will need to pick up back ups.

Turned my eyelashes into several clumps that looked like stiff spider legs. It divided my lashes into 4 thick groups and I had to wash it off and apply another mascara. The formula is also very dry and goopy. Will not repurchase.

I can not say anything bad about this mascara. I purchased it in poundland and have used it everyday ever since. My lashes look thick and long. If you use it with a lash primer the effects are even more astounding. I cant believe I found something so perfect so cheap. Im going back to poundland at weekend to pick up some more.

To start off I have tried applying this product many different ways. I do want to say that the formula is to dry and stiff for my liking. The packaging is really cute though. The only way I have been able to get this mascara to look natural on my lashes is by curling them. For whatever reason when I do not curl my lashes they get all clumped together and look funky. It works okay on the bottom lashes, but not that great. I would not buy this on sale, discount, or full price. If you have any questions feel free to ask!

Jessica Alba had me sold when the commercial came out! I was severely disappointed, however, when I pulled out a bone-dry, clumpy brush!

Unless they have reformulated, I will never repurchase.

I was out shopping today and saw a lady selling discount makeup, so I had a look around at the mascaras (I needed a new one and had not much money on me so I was trying to find something cheap) and she suggested I tried this out, so I decided I may as well try it, and i'm so glad I did. I got home and looked this mascara up on here and saw it had bad reviews so at first I thought I had wasted $10, but then I tried it out and I LOVE IT! I have no idea why it's getting such bad reviews, it's a great mascara! My lashes look like fake eyelashes, they're very black, lengthened and volumised and I wish I had grabbed a few more! So far it hasn't flaked and still looks like I have just put it on. 5/5 from me!

I like this mascara, i don't understand why people says bad things about it. To me with this product my lashes looks more longer than the others mascaras i've ever tried. If people put to much product, yeah it will have lumps but if you put only one coat it makes a very natural look but with very long lashes!!! :) I'm gonna buy it again for sure.

I'm reviewing the older version. This brush is a joke IMO. This should be marketed as a bottom lash mascara because it does work for that. It's very black and I found it only worked (sometimes) with revlon fabulash. Wouldn't buy again or recommend.

I'm reviewing on the older, silver version of this that was discontinued. I found it for around $3 at Big Lots, so didn't expect much from it, but WOW! It holds an amazing curl, gives great volume, and can be layered for a more dramatic look without clumping. I'm going to stock up on this, since I'm sure the new formula will somehow be different. </3 continued >>

Not impressed with this mascara. The rectangular handle on the brush wand made application awkward, as I couldn't rotate the brush very well as I applied. The brush itself left goops of mascara on my lashes, though I liked the idea of the ball on the end of the wand.