Coral Reefer is similar to Harlot and Cherry Bomb in Meow's matte Original line of blushes, but is right in the middle regarding color intensity. On my Fierce/Slinky Abyssinian skin it pulls pure mid-tone peach--no pink or coral tones whatsoever, despite its name. If you're pale I would probably opt for Harlot instead (though that pulls more pink), and if you want more of a deeper/redder/coral tone try out Cherry Bomb. As with all Meow Original blushes Coral Reefer never applies blotchy, and is matte but not flat.
EDIT: Now that I've tried some of Alima's matte blushes Meow's Original blushes pale in comparison. Meow's pigmentation is much weaker and the colors fade much more quickly. Meow may be cheaper but I'd rather have a smaller amount of a blush that shows up and sticks in one application than have to use more of a larger amount of blush.