This is a very thick, rich cream that both sinks in and forms a film under the eyes to tighten and firm the skin. The texture is very similar to L'oreal Revitalift eye cream, but it does a much better job at immediately firming puffiness as well as providing long term benefits. Costs approximately $25AU for a 15 ml hygenic tube and is economical because a little goes a long way.
Innoxa products are exceptional value because of the high number of active ingredients they contain. Most people are unaware of this because Innoxa don't do a lot of marketing. To give you an idea of what I mean, this product contains coenzyme Q10, hyalauranic acid, lipsomes, ceramide 2, creatine, carnitine, vitamins a,c,e, palmitoyl oligopeptide (matrixyl) along with hydrolized proteins and herbal extracts. In other words considerably more active ingredients than you will find in similarly priced products such as L'oreal, Nivea, Olay etc.
The only downside to this product would be for people who wear heavy foundation near their eyes. It may possibly ball up because the eye cream doesn't completely sink in. I don't have this problem, but I wear a fairly light foundation.