Not a fan! Had to try it for the reviews and hype but nope, don't like it. I hate anything that I can feel on my face and this feels heavy and a bit greasy. I found it barely had any coverage. I know its just a TM but I still expect a bit of coverage. As the previous reviewer stated this does make my lines show even more.The colors are way off. I'm an NW 25 and would normally use a medium in foundations but the Med. is way too dark. I can just get away with the light/med for summer in this. If you want an amazing TM that will give you decent, glowy and natural coverage that you won't even feel on your face then get yourself TheBalm: balmshelter TM, gorgeous! My advice is to not waste your cash on this> TheBalm TM is twice the size too . continued >>

I really really wanted to like this foundation as I'm looking for something lighter and easier to apply than my current HG foundation. However, it didn't blend well and tended to emphasize the lines around my eyes and the dry skin and pores on my nose. It also at the same time managed to make me extremely shiny.

LOVE THIS FOUNDATION. quite hard to get hold of but if you search around the internet it's possible, and I found the cheapest place to be beautybay.com. the formula is amazing! i have quite a lot of redness and acne scarring as well as active breakouts, and although it doesn't cover EVERYTHING the formula is so buildable and with concealer my face looks as near perfect as it has for a long time! it also glides over and dry areas yet mattifies oily areas, and i find it lasts me all day without any powder! I apply with a kabuki but it works just as well with fingers for a sheerer coverage :) I bought the shade 03 towards the end of summer which was a mistake realistically as I am quite pale, but I can actually make it work by blending it down my neck. all the colours are yellow based but i think this is fine because really who wants pink prawny skin? no breakouts either! definitely holy grail when i repurchase in a better colour for me!

Believe the hype! I picked this up in Ultra Light 01 and it is a fantastic match for my NC 20 skin tone (though a slight bit lighter than I usually go for). I have oily skin with a very oily T-zone and have a hard time getting foundation to stick with me through a humid south Florida spring day. My previous go-to LFs were Givenchy's Photo'Perfexion (Perfect Vanilla 4) and Bobbi Brown's Long Lasting Natural Finish (Sand 2) - which are both really nice. But Jemma Kidd leaves them in the dust, honestly. I am utterly shocked at how lightweight and flawlessly long-wearing this foundation is. It looks nearly the same 8 hours after I've applied it as it did in the morning. Of course I still need to touch-up my T-zone with powder, but this foundation reduces my touch-ups from 4-5 times a day to only once or twice. Amazing. It smooths over my pores and covers old acne scars and new blemishes as if I were Photoshopping in real life. And it stays that way! My skin has never looked this good. Never. And so far it hasn't broken me out yet either, which is a big deal. My only complaint is that I would prefer packaging that comes with a pump, but the sleek tube and nozzle dispenser is definitely not a deal-breaker either. I am smitten with this product and I will definitely repurchase.

I like really light coverage water-based foundation - mainly to even out the tone a little and add warmer tones to my face. This is very very similar to MAC face and body (that I also love), I could not really tell a difference. It is very light, buildable and blends well - I have four different shades that I mix depending on the state of my skin. Don't feel like I have anything on my face when I wear it. The main downside - it is pretty expensive and doesn't last long.

I just got it last week so this is my initial feeling on this product. After reading all the reviews online I expected to look 5 years younger and for all my skin flaws to disappear. That did not happen but after I got realistic, I was quite impressed with the product. It beats my GA face fabric and I didn't think that could happen. The color range is very limited but even though #2 looks light out of the tube, it seems to adjust to my skin just fine. I will come back to update in a few weeks. At this moment, it's my favorite foundation/tinted moisturizer.

I was looking for a natural skin-like fndn and this is def. not that kind. Amazing coverage and longlasting! Better than Revlon CS Softlex. I get complexion perfection comments with this. Obvious I`m wearing fndn but in a good way. It feels light and airy when applied like name says:) Buildable. I have only minor redness, uneveness and broken caps to cover. No concealor needed and it has stayed put 12h w/o touch ups on my normal to comp.skin. No fading away, sliding off, turning into oily mess (Diorskin nude!). I have saved this for special events, nights out. On me it works best w/o a primer and set with Guerlain meteorites pressed powder in 02 Teint Beige. I was going to get the lightest colour Ultra Fair but got Ultra Light instead by mistake. It is natural beige colour, with some yellow. My skin has gotten bit darker with ageing and somehow it`s not too dark on me; I have asked. Like GA LSF #4. . I read a girl saying Ultra Light perfect for her, nw15. ID own any Mac. HG material<3 ! continued >>

I have tried a lot of foundations, and have never finished one as I hadn't found one I really liked- until I tried this one. This makeup was recommended by the amazing Tanya Burr (Pixi2woo) and it is also my favourite foundation. It gives good coverage but looks very natural on the skin, the colour 02 is absolutely PERFECT for my skin, best colour match I''ve found actually. It also stays put all day on my skin (I have dry skin but good for all skin types) and since using it, my skin has actually improved, which is a first as every other foundation I've tried has broke me out. I also like the fact that it is in a tube, so you know you get every last bit out, unlike foundations that come in glass bottles.
This is the perfect foundation for me, would recommend :)

For reference im an NC42, Oily / Combo Skin and i wear this in 05 Medium Beige
Pros:
Medium coverage but quite buildable
Lightweight / Spreads and blends with minimal effort (I literally dont feel this on my skin and little product goes a long way)
Natural satin to matte finish (I can adjust the finish based on my moisturiser eg. a heavier moisturiser gives me a healthy, satin finish)
Stays put (I dont have to touch up my oily tzone, i have worn this both to work and out with friends and it has held up well)
Yellow undertones and it doesnt oxidise on my skin
Price is ok for the quality, retails for £25. (Some retailers have it for £19.95)
Cons:
The only negative thing i have to comment on is the packaging! The tube tends to squeeze product out by itself leaving the top quite messy..

COVERAGE excellent, completely helped cover my redness. PRICE quite expensive, but worth it if you like it enough PACKAGE annoying as hell! messy and wastes product, ugh SKIN TYPE BEST FOR THIS dry, i have normal/oily in my T-zone, completely broke me out as it felt like grease on my face. Never buying it again but was obviously not right for my skin. Would recommend to those with dry skin though. Hope this helps xox

For reference I have oily combination skin and I have used loads of foundations from Drug Store to high end department store foundations - I have spent an absolute fortune over the years to find a suitable foundation that "works".
I tried the Jemma Kidd Light As Air Foundation and It is amazing. It spreads like a dream, not too heavy or cakey (medium coverage) but can be built up. It stays on my skin ALL day with or without a primer. I have both colours 02 and 03 (03 for when I fake tan). It makes my skin look flawless, fresh and healthy. It doesnt look or go greasy/shiny (and I do have an oily T-Zone). It stays matte for at least 6 hours then you get a very slight dewyness coming through (not oily).
I can highly recomend this product. The price is reasonable however I am not too keen on the packaging as it is a squeezy tube and it can get quite messy in the cap. For reference the 02 shade and 03 shade have yellow undertones and the 02 is more suited to NC20 -25 skin and the 03 is more suited to NC30 - 35 skin tone.

I really wanted to like this foundation. It goes on beautifully and gives a lovely light finish but sadly it is not at all suited for oily skin like mine. I tried using it with primer, primer+oil control lotion..everything. No matter what I did I would become an oily mess within an hour or two. I think if you had dry-normal, and maybe even combo skin skin this would work great for you but stay away if you are oily. I wish Jemma Kidd would come out with a similar product for us oily skin girls.

This is a really nice foundation - it feels nice on the face and has just the right amount of coverage. However, it does not last well on oily skin. I have tried this in a few different ways this week and have found that it just won't last on my oily t-zone. I'm pretty bummed about this because the cover is exactly what I wanted. It feels light, but still evens out skin tone and gives you a nice fresh, finished complexion. I had this in Ultra Light 01, and it was a perfect match for NC20.

Jemma Kidd Light as air foundation is an amazing amazing foundation. i bought this becos i heard it contains the skin clearing ingredients. I'm not sure it's good to the skin but i love it. Not dewy on my face thou cos my skin is a little on the dry side during this winter time. Soft, matte and flawless finish. I'm really happy with my purchase. It's not light as air. I feel heavy this foundation on thou. The only downside is Color 4 Medium is way too dark. It's like a Tan color with very yellow undertone. Color range is limited..Other than that it's a great foundation.

I bought this one just for my curiosity and desire to try a new foundation. When I bought it, I have already expected to return it. However, after I got it in the mail and applied it to my cleansed face, I felt my acne scar tortured face immediately become another one---in a good way. Since the light in the dorm room wasn't enough for me to judge how well this foundation looked on me, I went to library's newly-remodeled bathroom to take a closer look. Then the foundation really "wowed" me. It looked very fresh-faced, even-tone, dewy and super natural. I never got that natural effect with Chanel, Lauren Mercier, EL, sisley or even GA.
I am pale and got it in "ultra fair". The color might be a little bit darker than that I used to, but it's not that dramatically darker. Although it says "light", it is actually very easy to build a decent coverage. The only downside is it is a bit drying fast. So I think I need to get a more moisturizing foundation for the winter.

I'm a NC30-35 depending on whether I'm tanned or not so I decided to buy a foundation for when I'm darker. Bought this in Medium and it turned out to be REALLY dark and slightly orange! I figured I'd never get this tanned... So I used a drop of this to mix with my regular foundation to tone it down a bit and it works well for that purpose. Since it's soooo dark a little bit would do and I could adjust how dark I want my foundation to be. I'm glad it worked for fairer girls. The formula itself seems pretty good though. Won't repurchase =)

I'm MMM so I took a wild guess and purchased the medium shade. I thought the shade would work well but it turned my face and the palm of my hand bright orange!! If I try to look beyond the orange glow, I could tell you that it does feel really light and sets to a nice satin finish with sheer coverage. I'm kind of glad that this didn't work because it's really expensive for such a little tube. Sorry to bring down the perfect rating but I'm just keeping it real. NC35/LSF 6

i LOVE this foundation. i bought it on a whim in my lunchbreak because i needed a new foundation and didn't expect much from it. however, when i tried it on at home it was perfect. the colour is the only pale enough colour i've found for my skin that isn't too pink (not pink at all really) which is a big plus! it also blends with minimal effort and is quite thick coverage wise for something that feels so light.
i have a few red pigmented areas on my face and this covers amazingly and looks natural. a +++ i would recommend this to anyone! (especially paler ladies)

I am SO happy with this foundation. I wear shade 01, Ultra Fair, which is a perfect match for my super-pale, neutral complexion. It feels incredibly light going on, and although it has light coverage, it can be built up to cover almost anything flawlessly. I use my fingers to apply this, and I get smooth, poreless, flawless, and glowing skin. I am in love! It also doesn't irritate or break out my super sensitive, acne-prone skin. I would certainly buy this again, although I'm sure I wont have to for a while-- a little goes a long way!

This stuff is fabulous!! I usually wear a heavier, more creamy foundation, but wanted something light for humid Miami. It is completely shine free-even outside in the 90 degree heat. It blends easily and gives you a smooth, poreless look. I have to be sure to moisturize a lot because it tends to be dryer (I think it has salytic acid in the formulation-not sure). I wear the lightest shade (ultra fair), which looks really light at first but blends well and evens out my redness. As stated in the other review, the next color up is a lot darker. i just use a little more blush and it's perfect. LOVE IT!