June 18, 2013 | 2105 users online

Lipstick - New York Color - Ultra Moist Lip Wear Retro Red 308B

rated 4.3(107 reviews)

  • Average Rating: 4.35
  • 80% would buy again
  • Package Quality: 2.8
  • Price: $

  • Ingredients

rated 4 of 5 top reviewer on 4/1/2013 2:38:00 AM More reviews by susu42

Age: 36-43 Skin: Acne-prone, Dark, Not Sure Hair: Black, Other, Other Eyes: Other


Im on the bandwagon about this cheapie lipstick and im not a lipstick girl I much prefer a gloss but I have been trying to find a Red lipstick that will suit my undertone and not make my teeth look yellow when I apply it and this did the trick I came across it just browsing around in CVS I absolutely love it, I have dry lips and this is very moisturizing and apply so smooth and creamy. I even bought a back up just in case its discontinued. When ever the occasion calls for it I will have this in my beauty kit, I found on close inspection that it does have a little bit of sparkle in it.

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rated 4 of 5 on 1/10/2013 2:32:00 PM More reviews by RavenOfShadows

Age: 25-29 Skin: Combination, Fair, Not Sure Hair: Black, Wavy, Other Eyes: Grey

I bought this because I wanted to try a red lipstick without spending too much. For the price aspect this was perfect - I paid just under 2$ for it, bargain! It is a smooth lipstick, which works better if you apply liner first (like most if not all reds) because without a liner it does have a tendacy to bleed. As it's so smooth it won't dry out your lips, and it feels great on - without being greasy or anything either which is nice. It does appear to have a slightly orange undertone to it. I tend to have sensitive lips which are very easily irritated by products but this lipstick was fine and caused no irritation whatsoever. The packaging could be better but hey, for around 2 dollars, who in their right mind would complain! Overall, a decent lipstick for a great price - if you're looking to get started with lipsticks or just try out a new colour then this could be the ideal starting point for you - a great way to experiment with colours/looks without spending a fortune.
I'll likely buy again just because it doesn't irritate my lips and it's good value.

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rated 4 of 5 on 12/27/2012 9:31:00 PM More reviews by MadameTaylor

Age: 18 & Under Skin: Combination, Fair, Cool Hair: Red, Wavy, Medium Eyes: Green

This is a great lipstick for the price! I've been on the hunt for a red lipstick and currently this is my favorite. It's slightly on the orange side of what I want, but still works really well. It goes on nicely and seems to last for several hours. I recommend a lipliner to make it work the best. A bit of blotting can also help make it look classier.

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rated 5 of 5 on 9/26/2012 7:26:00 PM More reviews by LadyClaudia

Age: 18 & Under Skin: Acne-prone, Fair, Not Sure Hair: Brown, Straight, Fine Eyes: Green

This is a true, bright, fire truck red lipstick with no shimmer. It's just beautiful. Ultra Moist definitely describes its texture, it's so creamy. The packaging isn't the sturdiest, but the product inside makes up for it. The only con would be the smell: it smells like cheap plastic. But apart from that, I have nothing but good things to say about this lipstick. :)

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rated 5 of 5 on 9/14/2012 12:32:00 PM More reviews by gwenwalls

Age: 36-43 Skin: Normal, Fair, Not Sure Hair: Blond, Other, Other Eyes: Blue

The person who turned me on to this lippie said of red "Go big, or go home!" She was right! This is the ultimate red, serving as a dupe for Russian red by MAC, but better, because of the price!!! $1! Or when Rite Aid is having a sale, 60 cents! Unbelievable! Love, love this lippie.

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rated 5 of 5 on 8/16/2012 7:30:00 AM More reviews by emmamulligan

Age: 19-24 Skin: Oily, Fair-Medium, Warm Hair: Black, Wavy, Coarse Eyes: Blue

The application is good, not waxy like NYC lipstick were when I was a kid. Great color; retro, but subdued (for a bold red, that is). Brown-based, rather than orange. Good pigmentation and doesn't smudge!

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rated 4 of 5 top reviewer on 6/22/2012 2:25:00 PM More reviews by girlndocs

Age: 30-35 Skin: Sensitive, Fair, Not Sure Hair: Other, Straight, Fine Eyes: Grey

Red. Red red red. Very bright, highly pigmented red, only for those times when you REALLY MEAN RED.


That said, lots of fun. An almost perfect (certainly passable) match for the excellent Wet'n'Wild nail polish in Red A Good Book, for your budget retro-ing needs.


Semi-matte finish, comfortable to wear and not drying, seems to last pretty well -- after blotting, still as bright as it was before blotting, so I think you could even sip from a glass a few times and it wouldn't take much of a hit.


This is not as flattering to my fair, slightly yellow complexion and dark red hair as Sheer Red is, but I wear it when only the most vivid glowing red will do. It *will* get you noticed.

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rated 5 of 5 on 5/9/2012 12:51:00 PM More reviews by akmoore

Age: 19-24 Skin: Combination, Fair-Medium, Cool Hair: Blond, Straight, Fine Eyes: Brown

NW20 for reference. This is my HG red and it's $2. $2. $2. $2. $2. I don't wear reds during the day, but I adore "Mod Night" at a bar down the street and what a perfect 60s red this is! It stays on without reapplication through weekly 4 hour dancing/drinking (with a straw) sessions. The packaging is cheap (expected) and ugly as sin, but I can deal with that for the price.

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rated 2 of 5 on 3/30/2012 1:14:00 AM More reviews by Amlymei

Age: 18 & Under Skin: Oily, Fair, Not Sure Hair: Blond, Other, Other Eyes: Brown

I use to do theater and needed a cheap red for shows. For the price, it works and did the job. It rubs off fast and needs to be reapplied (what lipstick doesn't?). The color is a bit orangey also. Overall for the price its okay but I wont be repurchasing.

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rated 5 of 5 on 2/14/2012 4:30:00 PM More reviews by glitterfacedranda

Age: 18 & Under Skin: Acne-prone, Fair-Medium, Neutral Hair: Brunette, Wavy, Medium Eyes: Hazel

Very bright red!Name suits it to a t,you'll feel like Lucille Ball when you wear it;)This lippy is the brightest red I've ever owned.It's very creamy too.I'm not as into super bright red as I used to be,but if you love bright red lips,this is perfect for you!!It's dirt cheap too!!!

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