I often use this product on the weekends when I don't wear much makeup. It has a subtle brightening/correcting effect that looks very natural. I bought it at Target one day when they were out of Pixi peach brightener, and it's worked just as well (and cheaper, so I got 2!)
If you liked Neutrogena's eye base pots (I used the one in Petal before they were discontinued) you'll like this.
UPDATE: I am not a person who tends to look in the mirror a lot after my makeup is done. I am a person who tends NOT to believe the claims made by most products. My review of Boots #7's eye base/brightener was based solely on it's brightening abilities. So imagine my surprise when I DID look in the mirror a few hours after applying this, and discovering that the "smoothing" claim made for this product is actually true!
I am 55 years old, have dark circles, bags and wrinkles under my eyes. Of these issues, the darkness actually bothers me the worst, and the wrinkles least--I expect to have wrinkles at my age! So, as I said, I was quite surprised by the smoothing effect of this eye base. I really did have fewer visible wrinkles under my eyes when I used it--it just took awhile for the effect to be noticeable. Sold.
its an ok primer...no more. It can be a bit drying, but I dont mind it too much. If you rub your lid all of your eyeshadows will stay on your finger. It helps eyeshadows to last about 7-8 hours max, not bad! But what I like to use it for is as an under concealer base! Works really good for that purpose!!!
I can see why people with more dry eyelids than me might like this, as it is very creamy in texture, however if you have oily lids like me, AVOID THIS. It simply does not work, and in fact I would go so far as to say that it actually makes your eye shadow crease faster!
The only reason I didn't give this a 1/5 is that on its own without eye shadow it can give you a slightly fresher look.
This is a shame as generally I think No7 products are lovely.
I LOVE this eyelid primer. I have veiny eyelids which show even though foundation, so i use it over that and it comes them perfectly while brightening and widening my smallish eyes. i don't tend to wear eyeshadow very often but when i do i love the good base this provides. i use it under my eyes and up to my brow bone as a kind of highlighter too.
like other people, i wish boots would just scrap the ridiculous little brush. i always throw it away as it takes too much product and the silly little crescent shape is so hard to use. much better just applied sparingly with a finger.
people have said they find it greasy but tbh i think people are applying too much!
This base is definately made for people with dry eyes (like myself).
I used to use Urban Decay primer in Sin, but found it so drying and difficult to apply eye make up on, and it doesn't give your shadow any extra colour boost at all!
Where as this no7 base is the complete opposite, I honestly love everything about this base and will use it for a long time.
It keeps your eye make up in place all day, does make your shadows have extra colour intensity and keeps my eyes hydrated all day without creasing or my shadow sliding.
If you have dry eye lids then do not be put off by the negative reviews, I 100% recommened this product.
I have oily lids which are also hooded with minimal lid showing. I do like this base, but it has to be spread thinly and sparingly. Apply too much and it creases right away. It's a very creamy base and it stays creamy. One swipe with your finger across the product is more than enough for an entire eye. Its a pinky base of course. There is no smell to it. I would have to say consistancy is similar to an NYX jumbo pencil. I like this product mostly because it can pack on color a lot better than my urban decay primer potion and too faced eyeshadow insurance primer. It makes the colors that you have trouble showing up, show up like you want it to because it is slightly sticky since it doesnt really dry too much. Whem I first got this, it creased on me badly because I applied too much for about a week into it. It comes with a sponge tip applicator but you would do better tossing that. and using other means of applying it like with your finger tip or a brush. I have used this for about 3 months now and It looks like I am about a third of the way through with it. I use it about 4-5 times a week. So don't let the packaging and amount listed fool. The only beef I have with it is the packaging being so inconvenient in shape and the fact that it does not dry...so if you end up wiping or touching your eyes, it will transfer. Again, its comparable to an NYX Jumbo pencil. same concept of having to apply it sparingly. It is water resistant. Makes any shadow show up amazingly...even more so than UDPP and TFSI.
Dreadful. Worst eye base ever used. The assistant swore it would make the ideal base for eye shadow, for my oily lids. As soon as i applied i could see how greasy it was on my skin. Put shadow on top, crossing my fingers..creasing and smearing within half an hour. What a waste of money!
I though that this product was horrible, I have always had really good results from primers. This product just made my foundation/concealer really cakey and hard to apply.
Think it would suit oilier skin types.
Surprised by the negative reviews because this product has always worked really well for me. It lasts forever...I just recently had to buy another one after having my first one for close to a year. I use my finger...the applicator it comes with looks useless. This boots base makes my eyeshadow and eyeliner stay put all day :) So much that I notice a difference on the few days when I haven't used this product.
Since I love boots no.7 lip liner and eyeshadow, I thought this product would be a winner.
meh....the product is somewhat 'pop' my eyeshadow colors so I give it one lippie, but it is very annoying that it is :
1. greasy in just a short amount of time, even it's kind of melted in its own container (greasy in its container :))
2. settled into your crease..ewww
3. forget about staying power, absolutely none
4. for the quality, it is not a cheap product
so no, will not repurchase this product