I received this color in a sampler kit and have to say I really like it. I usually don't wear lipstick, I'm more of a lip balm kind-of girl and if I do venture into lipstick territory it's red, but I think this has changed all that. It is the prettiest veil of pink - it's a cross between a medium mauve-pink and nude with the slightest lilac iridescence. I only apply it to my lower lip and then smack my lips together to get a demi-matte, lip-stain like look and it just looks incredibly natural and pretty, very springtime. I can see this working for many skin tones, from NC-20 (me) to those with a tan or even darker and the nice thing is, if it doesn't work out for you, it's light enough and has such a texture that it would act as a nice base for your favorite lip-pencil.

I don't even remember where i first saw this color at but when i looked at a few pictures on temptalia i fell in love. i looked at all the good reviews so i went ahead and ordered it on sephora.com last week. I got it in the mail the other day and have been wearing it for the past two days. Love the creaminess of it but i still go ahead and use some balm with it. It is more rosey than the pic on temptalia. it might be cause my natural lip color is more pink than hers but still i love it. Very good for my office job and i can still wear it out with a dark smokey eye. I said yesbut I do not know if i would repurchase only because its $22 and i don't wear lipstick everyday. I will probably get a good long use out of this one tube.

I got this lipstick in a GWP. I absolutely adore this colour. It's a perfect nude for my lip colour (I wear Lancome's lightest tinted moisturiser in 1). I don't often buy lipstick because I can never find the right shade, so I'm happy to pay extra $$$ when I find the right shade. I'll definitely be repurchasing.

This shade is the perfect natural color- that adds a little bit of a pink flush to your lips. its so creamy and last so long! Not going to repurchase it though- $22.00 lipstick is NOT in my budget.

This is a pretty cute pink with a hint of a berry tone on my complexion. I swear there's a slight blue undertone but don't hold me for it. Lancome lipsticks are on point with the formulation - creamy and smooth. I didn't find it drying like some but just put on some lipbalm and that should solve the problem.


A bit expensive since cheaper brands like MAC probably have something similar for less.

The perfect MLBB for lil' pale me.

I got this lipstick in one of Lancomes Blockbusters (it was one of the main reasons I bought it). I loved this shade soo much I was almost devastated when I learned Lancome didn't carry it anymore, the SA said it usually comes out in GWPs and BBs. I needed more of this lipstick and manage to get 2 backups on ebay. I was this close to buying another BB just for the lipstick!

On to the lipstick itself lol... Its is a beautiful mid tone pink with mauve/purple base. On my lips it looks like the perfect pinky my lips but 100x better l/s. The mauvey base is perfect, I thought a found a dupe in a Lise waitier l/s (almost identical) but it was a sliver less mauvey and it just wasn't the same. I must also add I usually don't go for mauvey l/s and I wouldn't categorize as mauve.

This lipstick is super creamy and pigment and definately my #1 go to lipstick couldn't live without it and I own over 80 l/s haha

So if you ever come across this l/s don't let it pass you by! Snatch it up:)

okay the review I wrote got erased!! Be careful when pressing 'backspace' in your reviews!! Anyways..

'Love It' is a light pink-nude shade. It would suit many skintones (cool and warm undertones), I am NC42 but I find I cannot pull this off in the summer as it is too light for me.
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Others have mentioned that it's drying, but I always apply my lipstick on top of lipbalm anyways. However I have noticed that when I am going to reapply this later on in the day, it does not apply as smoothly. Your lips definitely have to be exfoliated for wearing this lipstick, as it will exaggerate or highlight any flaky bits
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This is a very unique shade and finish (semi-matte, so you could definitely wear a gloss over it if you wanted to) that I have not seen in any other brand. I have 2 of these and don't wear it too often and probably won't need to repurchase for a while. I selected Yes I would buy this product again though. I got both of mine through box sets/purchase with purchase and am glad to have come upon this color! It's pricey when purchased separately, but I think I would when they are both done.

This lipstick is beautiful. It has a creamy formula that really glides on smooth. I don't understand why other reviews say this is not very moisturizing because to me it feels more like a lip balm then a lipstick. It is natural pink in color and is great for very day use. Love it!

I love this! Its such a pretty pink. I use it over a lip balm bc like others have previously said, its not very moisturizing, but thats ok. i really like the texture and how it looks on my lips, but this will be the only shade i will get. its very cute and it looks great with smoky eyes. it adds a very feminine touch :)