This is a great wearable shade of red- think candied apple red. This is the first red I ever tried on my lips because I always thought I can't find a red which looks good and classy on me. Well, this is a great way to wear red because it's sheer enough and gives your lips this "I just had some candied apple" look. So, I would recommend this for the faint at heart when it comes to red. This gloss tastes like strawberry and its lasting power is just ok (not so great but since this has become my HG sheer red gloss I don't mind so much). For reference, LLL/FFF olive complexion, dark hair, light brown eyes.