A thick gel (almost gluey) that definitely feels cooling on application. I sense a slight tightening effect after several minutes. I'm impressed that this definitely helps to keep my undereye puffiness at bay, but I feel like the formula needs to be a tad more hydrating. For some reason, I've noticed since using this product, my EYEBALLS feel dry. I usally only use eyedrops/Visine when I have allergies or if I'm on a plane, but lately I've been having to put drops in every morning and night. This will most likely be swapped away. I find I still prefer eye creams over gels.