I like the initial color of this lipstick, it looks darker in the tube, but it applies very sheerly like a garnet-amethyst wine color. Does not stay on long without a lipliner on; lasts maybe 3-4 hours with lipliner and a bit filled in on the lips. The texture is very glossy and goes on thinly. The "diamonds" part wears off quickly but it does leave a colored stain on your lips for quite a while. Find it to be a bit drying but I love the color.
I bought this one on a whim, and I never really used it until now. It's not as scarily dark as it looks in the tube. It goes on my lips as a sheer reddish pink with shimmer. It makes me look "made up" without being so...made up.
This looks so pretty in the tube, and nothing like that on my lips. I was expecting a deep wine color with shimmer, but I got a natural red that was just a bit shimmery, not strongly so, which quickly (like within half an hour) faded to more of a dark pink. Seriously, the color payoff sucks, and that's important with a drugstore lipstick that you can't try before you buy. I would definitely not buy another one of this line because even if it's cheap I don't want to play lipstick roulette! I keep trying it with different shades of lipliner and with a red liner it pretty much just makes the underlying red more glossy, because the lipstick is so sheer, and with a nude liner it's more subdued red but it still fades quickly; the only advantage is that you don't have to rub it on as much to get color. At least the fade color is wearable, not some awful fuscia. If I were experiencing a lipstick shortage I'd keep this, but I have so many other nice red lippies that I really have no need for this under-performer. Oh, and those advertisements are CRAP; the lipsticks are nowhere NEAR that glossy. They're just sheer lipstick like Clinique moisture sheer but way worse in terms of color. Don't buy one just to satisfy your curiosity.
I so wanted to like this. It looked so good in the ads, and I love the color in the tube. But, alas, I am not a fan. It's way too dry for me, the color isn't as shiny as I wanted, and it lasts like half an hour. Will NOT purchase again.
Maybelline have done it again! This lipstick is a beauty must-have, and at its price ($AUD11.00) it's a steal.
'Gem Crushed Merlot' is a wonderful deep shimmery-red shade. With my pale skin tone, there aren't many red lip colors that look 'right' on me, but this one looks great! (If I do say so myself. :)) Lipstick goes smoothly and does not have that horrible 'taut dryness' that some other budget lipsticks have. I often use this shade sparingly layered over the top of a clear gloss for a subtle daytime look, or blended with a similar-shaded lipstick for a great evening shade. All in all, it's a great lipstick and I highly recommend it.
I originally bought this for someone else, but after trying it, I kept it for myself! I never would have picked out a shade this dark, but I like it. (After reading others' reviews, what works on me might be the fact that it does go a bit pink upon application.) The microglitter does not bother me at all, but YMMV. It's a nice, moisture-rich lipstick and a lovely deep color. I highly recommend it for PPP gals like myself who otherwise shy away from such dark, deep colors. ETA: Yesterday I put this on before going to brunch. After brunch, I ran several errands, went home and took a nice, long nap. When I woke up, this lipstick was still on! I'm bumping up my overall rating to 5.
It's a deep red, but a bit too fuchsia based. I'm quite picky with reds - this one did not flatter me at all.
This is a sheer, dark but bright red with microglitter. The glitter doesn't feel as gritty on my lips as some of the other shades- no more so than Chanel Infrarouge. I love this colour, but I wish it was more 'merlot'- it quickly turns a brighter ruby hue. Still pretty though!
This is a dark ruby red colored lipstick with tiny micro-glitter for a sparkly effect. It has a shine to it which saves me the trouble of needing to top it with a clear gloss. I like it because it doesn't feel dry on my lipes. My only gripe is that it wears off pretty quickly and leaves the micro-glitter on my lips.
This is a very nice dark red shade.
It is not shiny like the exagerated advertisements they do in the magazines but it's still a good lipstick. I like it paired with an Avon Glazewear lipstick like Lolita or Tickled Pink,it gets very shiny that way!