The quality of this product is average at best, which is disappointing because as others have said, its a great color that is kinda hard to find. Its a black brown that is neutral. It is dark without being harsh and it doesn't have any red/orange like some other brown pencils out there. I just had issues with it running and smudging a lot and it wears off after a few hours and needs to be reapplied. Is rather spend a little more on something more reliable.

I hate to bring the reviews down for this product, but it really didn't work for me. I wanted to love it because it's a.) it's dirt cheap, b.) I love the ease of automatic eyeliner, and c.) the blackened brown color is perfect for my complexion. However, for me, the product smudged...a lot. I don't have particularly oily eyelids either. I wore it on my upper eyelid and within a few hours it transferred to my undereye area. I wore it to go out and every time I went to the bathroom, I had to remove more product from under my eyes until there was no product even left! If you're looking for a similar product for a similar price, I'd recommend Ulta automatic eyeliner in black/brown.

Unfortunately, this did not work for me. It's kind of a bummer because the price is right and the color is nice. It runs like an Olympic marathon runner on the lower lash line for me. I really hoped that this would work for me but the formula doesn't work with my skin so well. I use eyeliner like TP, so a cheap HG would have been nice!

This is fine for emergencies, but I just need to check for raccoon eyes every 20 minutes or so.

I used to splurge on Lancom's eyeliner in 'coffee' which is a VERY deep rich blackened brown. $24,00.
This $1.98 eyeliner from Jordana in Lavish Brown looks EXACTLY and feels and stays JUST like the lancolm pencil. It is SO VERY DARK brown that it looks BLACK, very intense...yet I can wear it outside in the sun without looking weird as I would in black. There is a difference in the 99 cent pencil and this $1.98 pencil, and I think it's confusing some people. I have a few of the 99 cent ones also, no complaints, they do the job...but the $1.98 one is an automatic pencil that never needs sharpening, and goes on smoothly and creamy. It does not 'run' or smudge, but stays on all day. The shade of brown is so flattering. I may never go back to black again, and I plan to keep purchasing this one. I don't care if the packaging is wonderful or not because it goes in the trash anyway, so I didn't take any lippies off.

Smudged like crazy. I even tried to set it with brown eyeshadow, and it still smudged.

The color is perfect and the texture is creamy. But the lasting power just isn't there.

I'm so glad I saw this in MUA reviews. I am a mess when it comes to eyeliners. Cannot keep a straight line and forget black for me.
This is very inexpensive, so you don't get upset when it doesn't work!
I can use this and it's easy to use, no mess and you cannot over do. You have control of it. I don't like the ones that come in a gel and I have to somehow draw it on-forget for me.
this is also a good brown for brunettes-no red in it

I've purchased so many brown eyeliners only to be disappointed...but Jordana changed all of that! This is my go-to liner because it is easy to apply, doesn't need sharpened and has excellent color payoff and staying power. I use this on my upper lash line and it lasts all day, even when I get watery eyes from allergies.

Love it!
Will repurchase over and over. So cheap, and often on sale to boot!
PERFECT dark brown/almost black shade. Goes on easy and smooth, never needs sharpening. I like a smudged, blended line, and this is perfect. Use it almost daily.
Lasting power is great (all day for me) unless I go in and frantically rub my eyes (not the liner's problem if that happens).

I also have this liner in black and denim blue (a very subtle blue) and love them both. I'm fair with light blue/gray eyes for reference.

Eh, Im not really liking this product at all. I bought a few because of the price and all the colors available. Plus the jordana display is right next to where I wait in line at the wallgreens cosmetics counter ,lol.

Its too waxy for my tastes. I can't even get it to show up on my waterline AT ALL. If I try to wear it on my lashline I just end up with this thick, harsh looking line that smudges way too easily.

You get what you pay for I suppose...