My original hair colour is dark brown and I have dyed it blonde for the past year.
This shampoo definitely tones your hair and eliminates the brassiness, and makes the hair colour SO much brighter!
I noticed a significant difference on the first wash.
It is also a very vibrant violet colour and smells so good! So far I have experienced no staining whatsoever.
However, cons are that it does dry out your hair A LOT, does not lather well at all so I have to use more shampoo than I usually use in one use.
Perhaps I need to buy the conditioner that comes with it, but overall the product is really does make a difference in my blonde hair and makes it so much brighter and eliminates the orange tones I dislike.
When I started to lighten (bleach) my black/dark-brown asian hair to almost platinum blonde in September 2014, I did some research, and found out that purple shampoo would help to tone out the brassy tones that occur when the minerals in tap water cause the already porous, bleached blonde, over-processed hair to turn a yellow/orange colour.
This shampoo really helped to neutralize, and make my blonde hair look more ashy! I usually shampoo my roots, and then apply it to the length of my hair, and leave it on for about 3-5 minutes, and then rinse out in cool water. The longer you leave it on, the more purple pigment is deposited into the hair. I do find that after a few shampoos, my hair isn't AS ashy so if you ever end up leaving the purple shampoo on your hair for too long - don't worry for the purple hues will wash out after a while.
I also find that if I use this shampoo every time I wash my hair (3+ times a week), it WILL leave some kind of buildup on your hair, which will make it harder to style. But I find that if you use other regular shampoos in between the purple shampoos, as well as a clarifying shampoo every now and then, it really will help to keep your hair free of product buildup, and will make styling much easier.
BEWARE - this product WILL dry out your hair. It still contains sulfates, and if you use this shampoo, be sure to follow with its matching purple conditioner, OR just any regular conditioner/deep conditioner that you use on a regular basis. I personally did not buy the purple conditioner since I still have a lot of my regular conditioner.
Overall, I do like this product - it does exactly what it claims to do, and another bonus is that it's made in CANADA, Contains NO Sodium Chloride, and is also Cruelty Free (:
I have been using this shampoo (with the matching conditioner) for years now. I used to have long, fine, wavyish, level 8 blonde hair. I would get level 10 highlights put in and I used this shampoo occasionally to help with brassyness. I now have shoulder length platinum hair and use it every wash (every other day) to keep it a nice ashy nearly white colour. It's nearly at HG status.
When my hair was darker I don't think I really noticed a huge difference after using it. I only got highlights and they were very fine so it wasn't a huge contrast. My hair is also ashy naturally, so I've never had a ton of golden tones to begin with. When I went platinum, I needed it. My hair would get very brassy and this worked well to get rid of it. Sometimes my hair would get sort of bluey-grey, but one or two washes with my regular shampoo and it would be gone. I definitely notice a huge difference using it now, and it's made a world of difference. It is a usual shampoo consistency and while it lathers okay, I feel I need to use a good amount of it to cover my head. It is a nice dark purple colour though.
It is pretty drying, but that's another reason I like it. My hair is fine, but I have a medium amount of it. Before I went platinum it was pretty greasy and I would have to wash it every day. I first tried the Joico purple shampoo and felt it didn't do a good job washing my greasy hair. It seemed like a film was being left behind. My hair would get sort of stiff and was just gross all over. Not only do I use this shampoo to maintain my colour, but it does an amazing job cleansing and clarifying my hair. If I have a night where I use a ton of styling product, I use it to wash it all out and it does an amazing job getting rid of the residue. Squeaky clean. I can see how it would be very drying if you didn't condition after, but if you're using purple shampoo in the first place you should probably be using conditioner along with it. Since it cleans so well it seems the conditioner can absorb extra, which is great.
I use the shampoo right after I get my hair wet in the shower. Then I brush my teeth, shave my legs, wash my body, etc., with the shampoo in. I rinse it out, wash my face, and I'm done my shower. I towel dry my hair and then put in the matching conditioner. It's so moisturizing that i leave it in for hours, like a a hair mask. My work is closed to the public and sometimes I go into work with the conditioner in my hair for my shift. Using the shampoo with this system has been great for me.
There are no reviews for the conditioner, so I'll talk a little about it. It's the only conditioner that I've ever seen that is just as purple as the shampoo. It is very thick, and very moisturizing without being greasy or heavy at all. I use it as a mask sometimes, instead of something like a repair mask. I used to work at Cosmoprof and I was talking about it to the AG rep one day and she said the majority of the purple power in the shampoo and conditioner comes from the conditioner.
Using the two together make my hair baby soft, and they both smell really good. Tropicalish, mmmm. I don't know how people can use the stank that is Shimmer Lights when you can smell like the islands instead.
I went silver platinum this past week, and I find this shampoo to make my hair a little too blue/purple for right now. I want something that will make it more grey. I'm going to try a couple other purple shampoos and we will see how it goes. I've always gone back to this stuff though and will always recommend it to anyone looking for a good purple shampoo and conditioner. I'm even sitting here with it in my hair right now lol.
I have just recently colored my hair again after growing my hair out for a couple of years(my hair was platinum blonde). I decided to slowly go back to blonde and have recently rekindled my appreciation for purple toning shampoos. My hairdresser gave me some of her salons brand (Eufora) toner to put into my conditioner but I wanted to try some of the purple shampoos. I went on a hunt for some decent quality shampoos and was directed to AG. I was told that it was the most similar to Eufora in texture. I opted for the travel size bottle for 15$ Canadian, just in case I didn't like it. I love the smell, the color is deep purple and seems to be quite runny. I read the back of the bottle and was pleased that it was made in Canada.
The shampoo does not lather well at all. I had to use about twice as much than I usually do. I even mixed in some of my regular shampoo to add some lather. It also tangled my hair quite a lot more than my other shampoos. I put on a hair mask to add some moisture and it still felt like it was a giant knot.
For the price of this shampoo I expected a little more from it.
I really love AG products, like.. a lot. They don't test on animals, they support women in third world countries, they're reasonably priced, and their products are made in Canada. How can you get any better than that?
I have overall red hair but a few weeks ago, my stylist and I decided to put some blonde peekaboos in. We did have to bleach my hair twice (not in the same visit), and amazingly my hair was not fried at all. And it lifted beautifully. I bought this purple shampoo to help keep the brassiness away, especially since it's summer time and my hair is seeing a lot of sun.
Well, it works pretty well, does it's job, keeps the yellow and orange tones away. However when I put this in my hair in the shower, it doesn't lather really at all, which is odd since it's about the only shampoo from AG that has sulfates in it. It also tangles my hair so so badly! I mean my hair tangles with shampoo anyway but not like this.. So because of that I only gave it two lippies. I feel like since it tangles my hair so much, it's caused a lot of breakage. The rest of my hair has grown significantly lately, with roots almost half an inch in only five weeks, but where the blonde peekaboos are, I have roots sure, but the length of hair hasn't really changed at all.. which is a tell tale sign for breakage. I'm going to finish this bottle of shampoo, just to get my moneys worth, but I don't think I will be repurchasing it unfortunately.
Definitely one of my favourite purple shampoos. I find it's not as drying as others and it does well when combating brassy tones. Even when I've left it in for long periods of time my hair doesn't turn purple or silver, but it still manages to get all the yellow tones out! (:
My hair is naturally off black and I color it an ultra light brown/dark blonde color. Lightening my hair so many levels causes it to become brassy over time. I've tried a few different brands of purple shampoos (John Frieda, Lush Daddy-O, Light Blue Shade) and this is one of the better ones by far. It's very pigmented and it removes all brassy tones from my hair. The color of the product is a deep blue-violet shade. I apply it, lather it and leave it in for about 3-4 minutes before rinsing it out. It is drying as most purple shampoos tend to be but I use their matching Sterling Silver conditioner and it restores the moisture balance to my hair. I use this once every other week and it keeps the brassy tones at bay. A must for anyone with bleached, highlighted or blonde hair.
This shampoo gives me so much breakage, it's not even funny. Joico's purple shampoo never did that. I'll stick with Joico's.
I love this shampoo and the Sterling Silver Toning Conditioner. Both products really get the brassiness out of my bleached hair and they smell great too! Also this does not leave me with purple hair like some other products do. The expense isn't bad either if you get it when the big liters are on sale at Ulta. This conditioner really gets the tangles out of my hair and leaves it soft and platinum blonde.
I was looking for a purple/silver shampoo after I got my hair dyed to a dirty blonde and I picked this up from Ulta. I am SO glad I got it, this stuff is amazing! It helped bring down the brassiness from my hair and brought it down to a cool blonde.
I have had my hair this color for about 5 months now and I use this once a month and it gives my hair that extra shine and keeps it looking great. Seriously, if you are going blonde you need this stuff!