I love this shampoo and the Sterling Silver Toning Conditioner. Both products really get the brassiness out of my bleached hair and they smell great too! Also this does not leave me with purple hair like some other products do. The expense isn't bad either if you get it when the big liters are on sale at Ulta. This conditioner really gets the tangles out of my hair and leaves it soft and platinum blonde.

I was looking for a purple/silver shampoo after I got my hair dyed to a dirty blonde and I picked this up from Ulta. I am SO glad I got it, this stuff is amazing! It helped bring down the brassiness from my hair and brought it down to a cool blonde.

I have had my hair this color for about 5 months now and I use this once a month and it gives my hair that extra shine and keeps it looking great. Seriously, if you are going blonde you need this stuff!

This shampoo (along with it's conditioning mate) do a great job of brightening my newly blonde hair, but the shampoo dries it out. Pretty badly, actually. But after I condition, I have manageable hair resulting from my floppy virginy brown hair being overhauled by bleach. It's not perfect as a shampoo, but used once or twice a week, it is totally worthwhile.

This is a really good toning shampoo, especially for blondes. My hair I've used it for a few months and I've noticed less brassiness. This is very simillar tot he Aveda Blue Malva. Toning shampoos are quite drying so I have to use a really think conditioner (TIGI Dumb Blonde, Aveda Dry Remedy and the Aveda Dry Remedy Concentrate) to restore the moisture.

Also, rinse, rinse, RINSE the tub well after cause it will stain.

I love this shampoo and conditioner. My hair is Blonde and I pay good money for it to look that way. LOL

This is the only Shampoo and Conditioner system that I have tried that work very well. It's amazing stuff and smells soooooooooo great!

LOVE LOVE LOVE IT!

WOW if you highlight or color your hair and havent used this product you are seriously MISSING OUT! i buy the 1liter bottles thats how much i love it. It takes the brass out of my highlights if you are going to buy it please buy the CONDITIONER TOO its my fav it makes my hair sooo soft and silky. P.S. THE SHAMPOO DOES NOT DRY OUT MY HAIR!!!!!!!!!!!!!!!!!!!!!!!!

This does keep my highlights platinum but it dries my hair out so badly and it's pricey. I have almost the exact same results with the John Freida Sheer Blonde line, which works almost as well for half the price. I would not buy this again.

My hair is naturally black and a few years ago I tried the whole 3 tone blond highlights look. My hairdresser at the time recommended that I use this shampoo and conditioner in order to keep the brassiness out. (In the past I've highlighted my hair and it was insanely brassy.)
Anyways it worked wonders - I shampoo and condition my hair once a week and at the time it was the only product I was using.

That was years ago.

Since then I've done all type of madness to my hair.
Recently I've put in peek a boo highlights which are a tad brassy.
I bought the 1L bottle of the shampoo and conditioner because I had such great results in the past.

I used it a week after getting my hair done and found the shampoo to have stripped my hair. (Felt like I was running my hands through straw. ) I put in the conditioner and all was well!


I'm hoping the product will deliver the same results as it has in the past.

Great for blonde highlights for toning out any brassiness. Smells like coconut. Will make your skin purple wherever you have dry spots (elbows) though.

Okay so I've recently went through a CRAZY time with my hair ~ long story short it was auburn, I wanted it blonde and purple, so i bleached it to a sunset yellowey orange color accidentally (YUCK!!!!) then went to a professional and got it fixed a little to a bleach blonde, still a litttle yellow, and now ive gotten it fixed pretty much to my natural dirty blonde :) the color though im happy it looks so much more natural now, i like having it more blonde and there was (is?) a sale at ulta when I bought this that had the big brand shampoo and conditioner liters on sale for 10-15 dollars (steal!) And I saw this toning shampoo and didn't read any MUA reviews prior which I normally don't do but i went out on a limb ha ha~ anyways what this did for me is intensified the blonde and did away with all the brassy yellow tones (PERFECT) now my hair looks a bit more bright blonde but definatly still natural looking (great for me:) so here's what I did, I LATHERED my shoulder length hair in the shampoo and let it sit in my hair in a loose bun while i did my other usual showerly duties ya know then took out the bun and applied one more pump of it in my hair and got another nice lather going then rinsed it all out and as i rinsed it out it felt so soft like i had just applied a deep conditioner or something which was really REALLY suprising because to me 'toning shampoo' sounds a little harsh on the hair for some reason! anyways, I really did like the results I got with this shampoo, I know there are a lot of mixed results and reviews on here, but it worked for me! I hope it works for you too, its worth a try! ps i got it at my local Ulta in case anyone was wondering :p