I love this product! I always use the lipgloss edition. The pink color is really nice (number: 510). It lasts really long and doesn't transfer at all. It is also easy to apply: just apply a layer of color, let dry for a second and put on the moisturising stick/or gloss.
One negative thing about this product: I like really intense color but if you want the color to look intense on your lips, you have to apply a lot. But if you apply a lot after a while it will go off in the inside on the lips.
I always try to apply a thin coat on the inside of the lips and more on the edges of the lips.

I have this in Essential Coral 320 and I can say it's the only thing I need. I use it everyday and it lasts throughout the day. The colour is also very natural on me, but it's a bit drying. But the second coat will help moisten my lips, though the smell is not too pleasant. All in all, its my favourite. Don't need to reapply colour at all for the whole day.

There seem to be 2 kinds of people when reading the reviews: the ones that love this product, and the ones that don't. There doesn't seem to be an in-between. I don't know what causes the discomfort I see mentioned quite a few times here, but I have to say this is by far the longest lasting lipstick I know. Usually by the end of the morning you don't even see I put lipstick on in the morning, not with this one. It just sticks to my lips till late at night. There are plenty of colours to choose from also - I think something to everyone's taste. The only downside: it's quite drying for the lips, but nothing a good moisturising balm at night can't handle. And maybe I should reapply the top coat more often.

Positive: i like this product because it is very easy to apply and also because of the colour intensity.

Negative: The colour tends to fade very easily

Overall i like the product and would reccomend it to others
One thing i would improve is the amount of time it lasts.
:D

Lipfinity. I have being using this for more than 6 years. In the last year or so I have noiced that the amount MUST be a lot less in the actual tube as 1 lipstick now lasts 2/3rds of what it used to (As I say I have used it for many years, so have not changed my way of applying it). Due to this I am now trying other brands.

If you are looking for lip colour that stays on all day and doesn't transfer - this is the one to get. It really does have the staying power. There is a downside to this though and that is, it is SO stuck to your lips that it takes forever to take off and also it can dry your lips out, so I recommend using the little white conditioning stick that comes with it (my only problem with the conditioning stick though is that it gives your lips a shiny effect when I prefer a more matte look) but I guess you can't have it all!

The colours are great and it's a great lipstick for not transferring.

I really wanted to love this product but unfortunately it did not live up to the hype for me. I bought this product in 001 Pearly Nude which is THE perfect nude colour for me. However, I find the formula too drying. I should have realised when the box said "Paint for Lips" as opposed to a lipstick that it would be too drying but it didn't cross my mind when purchasing it. Although I disliked the lip colour, I have to say I love the topcoat - it's really moisturising and looks amazing worn on top of other lipsticks that I wear. I love it so much that it comes in my little make-up bags on nights out and I just reapply throughout the night and it really seems to prolong my lip colour. In fact, I would buy the top coat again, just not the lip colour.

it peels off, sorry Max Factor

This has been my go-to lip color since I bought it for a summer vacation to meet my soon-to-be-in-laws in 2009. I originally bought it because it was waterproof, and I intended to be swimming a lot. My most frequent color is Frivolous 108; it's that perfect rockabilly/vintage dark red, which looks amazing and bold against my very pale (NW15) skin. I even wore it in my bridal and wedding pictures. My favorite thing about this product is that you don't HAVE to use the topcoat that comes with it, you can substitute in a gloss or a traditional lipstick (My most recent favorite is MAC's Hello Kitty lipglass in "Nice Kitty" which is a glittery, sheer neon pink.) and it won't rub off/bleed on the brush/applicator if you do it as soon as the stain itself is dry. As far as wear time and the crumbly effect, I've gotten much worse results with other stains, some I paid $30+ for. I don't have any problems unless I'm drinking or eating frequently, (Like if I'm working out with a water bottle or Gatorade,) in which case I just reapply it every half-hour to hour and I'm good to go. (When I buy it, I buy two packages; one for my make-up basket at home and one for my purse!) For me, if I eat one piece of bread or drink one soda and I'm wearing normal lipstick, you can't even tell I'm wearing it anymore! This is nowhere near that bad. I've worn it to five-star restaurants and business meetings over dinner, and I just excuse myself to the ladies room after dessert to touch it up. I rarely bother removing it, I usually just let it flake off on it's own or reapply it when I have to go out again, but when I do remove it, I scrub it off with rubbing alcohol (which admittedly isn't fun, but it works), and then go over my lips with a moisturizing treatment. This stain is definitely not for people who are looking for something sheer or subtle, at least in my experience; all of the colors seem very bold and bright, which I've come to expect from stains. To tone it down, I would wear a nude or pink sheer traditional lipstick over it. A friend of mine mixes a very small amount of water into hers to make it less heavy, and she seems to have good results, but I've never had a need to try that. The only thing I'd change is that if you wear just the stain itself without any gloss or topcoat, it wants to stick to itself and your lips will try to stick together, but I haven't had to do that frequently, only for black and white photography where glossy lips can look really weird and plasticy. The only time I will buy normal lipsticks now are for specific looks I want to replicate, or colors they don't carry in this. If they ever discontinue it, I'm going to be hoarding it and buying it from eBay!

There is a strategic way to do this. Put the stuff on in the morning. It lasts 24 hours. When you wake up the next morning, wipe it off (scrub it off) and then, armed with a magnifying mirror and a tweezers, pick off all the loose skin that wants to come off anyway. Start with clean clean clean lips. Apply again. It will stay on like latex paint until the next morning. I only wish they made a color more for me (copper).