This is a more like a gloss/lipstick hybrid than merely a lip gloss or liquid lipstick. It's extremely pigmented and not shiny enough to be a lip gloss, but it's a bit more slippery and smooth than a lipstick normaly is. There's an artificial watermelon-y scent that's okay but a bit stronger than I prefer. No taste. The color is a lot like MAC's Rose Gold pigment: medium rose with a very strong golden frost that makes the overall color seem corally. The texture of this stuff is wonderful, but I'm not fond of the color. It's a bit garish on me (LLL/AAB), but I think it'd make a great summery lip color for someone with a deeper complexion who likes making a statement with her lips.