This product is described as a 'naturally effective holistic skincare , lifts away dirt and make up as it nurtrures skin. I paid 20 pounds and the bottle is very tall so you get as lot for your money. My skin is dry and can get very dry sometimes. This cleanser really removes dirt from your skin like no other cleanser and the evidence is on the cotton pad afterwards. It really left my skin clean and I will defintely be repurchasing it after the bottlem has finished. My only complaint is that it could of been a bit more moisterising but thats nothing a face moisteriser won't sort out afterwards.