I like this lipliner, but it's a little too deeply pigmented for me to use very often. I can use it with deep plum, rose, berry or even red/blue lipsticks, or bricks, but I would rather have a lighter lipliner than one that's too dark so I don't get the dreaded ring-mouthed look. I think this would work better for someone more deeply complected than myself (MAC NC30). The formula itself is nice and lasts pretty well. Decent sharpening and it doesn't break off. You just have to be careful with the cap, it has a tendency to fall off in your makeup bag.
I would not get this color again and am returning it or exchanging it. In its favor, it is cheap $3.79. This will work for many, and is not the worst, nor the best. The shade is a deep brownish plum.